3 days ago
Own Brand Manager - Grocery
HEB
San Antonio, TX (Unknown)Full time
Marketing jobs
2 marketing jobs
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Own Brand Manager - Grocery
San Antonio, TX (Unknown)
Salary Not AvailableMid Level3+ years expFull time
Posted 3 days ago
Job Description
Responsibilities
- Creating an emotional link between the products we make, and our customers is the work of our H-E-B Own Brand Team. Own Brand Managers are true brand champions, responsible for development and growth of our brands across their respective business areas.
- As an Own Brand Manager, you'll define and develop brand strategies within your business areas, manage new product development, create launch plans, and oversee product lifecycle (marketing) of products.
- a related degree and 3+ years of industry experience
- Collaboratively develops Own Brand (OB) strategies; promotes brand growth and expansion via brand plans; uses various data to drive volume and profitability
- Develops / makes recommendations on business 3-/ 5-year plans grounded in consumer insights, financial data
- Assesses financial health / performance of the business area; provides recommendations
- Perfects business analyses / synthesizes insights and data to fuel innovative ideas and deliver on strategic objectives; gains alignment on / leads those initiatives
- Determines goals and objectives of OB branding strategies; defines design strategy; provides guidelines for OB package design and marketing materials
- Ensures integrity of product development process
- Collaboratively executes creation / maintenance of brand presence across our digital channels
Requirements
- a related degree and 3+ years of industry experience
- Proficiency in MS Office
- Advanced project management and time-management skills
- Advanced communication skills
- Advanced facilitation skills
- Ability to manage / shift focus between multiple, concurrent priorities and projects while staying flexible and cool under pressure; attention to detail
HEB
Enxergamos o crédito como uma maneira de permitir que uma pessoa conquiste seus objetivos antes inviabilizados. Assim nesse a HEB!Uma plataforma que dá o impulso necessário, é adequado, para que nossos clientes conquistem seus sonhos.
Marketing Team
Median Tenure
9.5 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
4K
Traffic Source Mix
Search
52.4%
Direct
32.8%
Referral
7.3%
Social
5.8%
Paid
1.5%
Headcount Trend
Current headcount: ~1.3K