Own and scale the influencer marketing and creator partnerships program across all tiers, shaping strategy, operations, and cross-functional collaboration while driving growth of a 150 to 1,000+ creator network.

Job Description

Responsibilities

Own the end-to-end strategy and execution of the influencer marketing and creator partnerships program across all tiers—VIP, mid-tier, micro, emerging creators, and community ambassadors.
Develop scalable systems, workflows, and processes to rapidly grow and manage a high-volume creator network from ~150 to 1,000+ by year-end.
Build and continuously optimize influencer recruitment, onboarding, gifting/seeding, communications, contracting, content management, and reporting processes.
Partner closely with Social, PR, Creative, Brand Marketing, E-commerce, and Merch teams to ensure influencer activity aligns with and amplifies broader business and storytelling goals.
Identify and activate opportunities to drive creator-generated content, earned media, social engagement, and cultural relevance for the brand.
Manage influencer agencies and external partners, setting clear expectations, deliverables, and performance benchmarks.
Track and analyze performance metrics—including engagement, EMV, reach, conversions, content output, and brand impact—and report regularly to leadership.
Stay ahead of cultural trends, platform shifts, creator landscape changes, and emerging talent to ensure the program remains innovative and competitive.
Manage budgets, timelines, and campaign deliverables across multiple simultaneous initiatives with a high degree of organization and accountability.

Requirements

7–10+ years of experience in influencer marketing, creator partnerships, brand marketing, or a related field.
Proven success building and scaling influencer or ambassador programs at a high-growth consumer brand; fashion or beauty brand experience strongly preferred.
Deep expertise across creator ecosystems on Instagram, TikTok, YouTube, and emerging platforms.
Experience developing influencer strategy tied directly to brand and business objectives.
Strong analytical mindset with the ability to interpret performance data and translate insights into optimized strategy.
Experience managing budgets and agency/vendor relationships.
Exceptional relationship-building skills with creators, agents, managers, and industry partners.
Strong communication and collaboration skills across cross-functional teams.
Ability to manage multiple priorities simultaneously in a fast-paced, deadline-driven environment
Background in fashion, denim, or lifestyle consumer brands with strong cultural brand identity.

Benefits

Perks: We offer a mix of benefits and perks to support our employees at work and beyond, including health benefits, a 401(k) with employer match, merchandise discounts, commuter benefits, wellness & employee assistance programs, and more.

True Religion

Established in 2002 in the heart of Los Angeles, True Religion set out to disrupt the denim industry with our five-pocket design and infamous Super T stitch. Today, we’re an urban casual lifestyle brand focused on high-quality denim, activewear, accessories, and more—for men, women, and kids.At True Religion "Own Your True" isn't just our motto, it's our ethos—it's a call to embrace who you are, boldly, apologetically, and without compromise. Our denim defies convention—crafted to stand out, not blend in. We create pieces that reflect the uniqueness of our global community, shaping trends that disrupt the norm and redefine style.Fueled by a diverse team of creatives, industry leaders, and boundary-pushers, we bring innovation to every stitch. We believe in challenging expectations, honoring craftsmanship, and celebrating authenticity in everything we do.Sound like your kind of team? Follow us for the latest brand updates, campaigns, and career opportunities. Explore open roles at truereligion.com/company-careers.

Founded in 2002

Gardena, California, USA

1.4K employees (154 in marketing)

www.truereligion.com

Traffic Signals

Monthly Visitors

4.7M

Monthly Google Ads Budget

$202.1K

Traffic Source Mix

47.8%

Direct

42.3%

Referral

3.1%

Social

5.3%

Paid

1.4%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size

65 (5% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Last Raise

Debt Financing, 1 years ago

Funding History

Jan 2025
Debt Financing
Jan 2025
Private Equity
Aug 2023
Debt Financing

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Job Summary

Job Description

Responsibilities

Requirements

Benefits

True Religion

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Director, Influencer Marketing

Brand Marketing Manager

Growth Marketing Specialist (3-Month Contract)

Director of Influencer Marketing

Director, Influencer Marketing

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

True Religion

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News