2 weeks ago
Marketing Specialist - Go To Market
Deluxe
Atlanta, GA (On-site)Full time$70K/yr – $80K/yr
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Marketing Specialist - Go To Market
Atlanta, GA (On-site)
$70K/yr – $80K/yrMid Level2+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the execution and coordination of multi-channel GTM campaigns and event logistics that tie to sales and pipeline, with cross-functional support across messaging, assets, and reporting.
- Campaign execution and go-to-market support across email, digital, and events to drive pipeline.
- Event coordination for Tier 2/3 industry events, lead management, and post-event follow-ups.
- Sales enablement and asset management, including messaging resources and campaign materials, plus cross-functional coordination and reporting.
Job Description
Responsibilities
- Support the execution of targeted marketing campaigns aligned to sales priorities and revenue initiatives
- Support go-to-market activities for core solutions through campaign execution, messaging updates, and sales support initiatives
- Own the coordination and logistics for Tier 2 and Tier 3 industry events, including booth planning, lead management, campaign coordination, and follow-up activities
- Help maintain and organize sales enablement materials, presentations, messaging resources, and campaign assets
- Support the development and deployment of email campaigns, customer communications, and sales outreach materials
- Partner with GTM Marketing Manager on strategic marketing initiatives by assisting with execution, project coordination, research, and campaign support activities
- Assist with reporting and tracking campaign engagement, event metrics, and pipeline support activities
- Provide day-to-day support for broader GTM initiatives and cross-functional coordination efforts
- Assist in managing project timelines, deliverables, and communication across GTM initiatives to support execution consistency
- Support lead management and campaign tracking activities to help ensure accurate follow-up and pipeline visibility
Requirements
- Bachelors degree in related field and 2 years experience or HS/GED and 6 years for related experience
- Experience executing multi-channel marketing campaigns (email, digital, events)
- Strong project management and organizational skills
- Proficiency with marketing tools (e.g., CRM (Salesforce), marketing automation platforms)
- Excellent written and verbal communication skills
- Must be 18 years of age or older
Preferred
- Familiarity with data analysis and campaign performance tracking
- Experience working cross-functionally with sales and product teams
- Background in payments, fintech, or SaaS industries
Benefits
- Healthcare (Medical, Dental, Vision)
- Paid Time Off, Volunteer Time Off, and Holidays
- Employer-Matched Retirement Plan
- Employee Stock Purchase Plan
- Short-Term and Long-Term Disability
- Infertility Treatment, Adoption and Surrogacy Assistance
- Tuition Reimbursement
- These benefits are designed to enhance the health, protect the financial security, and provide peace of mind to our employees and their families.
Deluxe
3.7 Glassdoor
As the world’s leading multidisciplinary service provider, Deluxe underpins the media and entertainment industry, servicing premium content creators and distributors. From Global Cinema, Content Distribution, Localization, and Mastering to end-to-end innovation and scale across Streaming, Theatrical, Broadcast and Mobile landscapes, Deluxe helps clients succeed in the new era of global entertainment and consumer engagement anywhere, anyway.
Founded in 1915
Burbank, California, USA
7.1K employees (2,132 in marketing)
72% recommend to a friend
68% CEO approval
Traffic Signals
Monthly Visitors
86K
Traffic Source Mix
Search
46.5%
Direct
43.4%
Referral
6.5%
Social
2.9%
Paid
0.6%
Headcount Trend
Current headcount: ~7.1K
Marketing Team
Marketing Team Size
1,516 (21% of company)
Median Career Experience
19 years
Median Tenure
15 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Kayla Myers
Director, Trailers Marketing
At the company for 14 years 7 months
Cortney Vargas
Executive Director of Product, Digital Marketing Services
At the company for 14 years 6 months
Dan Lewis
Director of Digital Marketing
At the company for 16 years 2 months
Janet Bartels
Product Marketing Director - Payments
At the company for 25 years 10 months