4 months ago
Digital Content Marketing Coordinator
The University of Texas at Arlington
Arlington, TX (On-site)Full time
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Digital Content Marketing Coordinator
Arlington, TX (On-site)
Salary Not AvailableEntry Level2+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive CMS-based content operations and SEO improvements for UT Arlington's web properties.
- Own content updates, page builds, and publishing workflows across university sites.
- Must-have: Associate’s degree and 2 years of CMS web content experience.
- Standout: Collaboration with UX, marketing, and campus partners to align content with institutional goals.
Job Description
Responsibilities
- Content Operations & CMS Management
- Build, update, and maintain webpages within University-approved content management systems using established templates, components, and approved content.
- Coordinate the review, approval, publishing, and ongoing maintenance of digital content to ensure accuracy, consistency, accessibility, and compliance with University branding, editorial standards, and applicable policies.
- Work collaboratively with publications, media relations, OIT , and other campus stakeholders to ensure content on primary University webpages remains current and aligned with institutional goals.
- Manage content-related workflows, schedules, and dependencies to support timely updates to University web properties.
- Conduct quality assurance reviews of web pages, including page structure, links, metadata.
- Digital Marketing & SEO Support
- Support digital marketing and communications initiatives by coordinating and implementing campaign-related webpages, landing pages, and updates within the CMS.
- Apply and maintain SEO best practices on University webpages, including metadata, page structure, internal linking, and accessibility standards, in coordination with marketing and analytics partners.
- Assist with the use of analytics, marketing automation, and personalization tools, as appropriate.
Requirements
- Associate’s degree or equivalent combination of education and experience in communications, marketing, front end design, or a related field.
- Two (2) years of experience supporting, maintaining, or managing web content using a content management system ( CMS ).
- Experience of HTML markup as it relates to structuring content for the web within a CMS .
Nice To Have
- Bachelor’s degree or equivalent in communications, marketing, front end design, or a related field.
- Five (5) years of experience supporting, maintaining, or managing web content using enterprise level content management systems.
- Experience supporting or contributing to information architecture, page hierarchy, and navigation for complex, multi level websites.
- Experience using web analytics or reporting tools to support content evaluation and optimization.
- Experience collaborating with UX, marketing, or technical teams to support usability, user journey, and continuous improvement efforts
The University of Texas at Arlington
4.2 Glassdoor
The University of Texas at Arlington is a growing research powerhouse committed to life-enhancing discovery, innovative instruction, and caring community engagement. An educational leader in the heart of the thriving North Texas region, UT Arlington nurtures minds within an environment that values excellence, ingenuity, and diversity. Whether providing an unparalleled education for its over 56,000 students or addressing important societal challenges, the University is in the business of improving the quality of life in Texas and beyond. Of UT Arlington's 200,000 alumni, about 65 percent live in North Texas and contribute to the University's annual economic impact of $12.8 billion in the region and $13.6 billion in the state.
Traffic Signals
Monthly Visitors
1.9M
Monthly Google Ads Budget
$607.8K
Traffic Source Mix
Search
27.8%
Direct
28.6%
Referral
4.1%
Social
0.3%
Paid
0.2%
Headcount Trend
Current headcount: ~9K
Marketing Team
Median Career Experience
8 years
Median Tenure
4.9 years
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Meghna Patel
Assistant Vice President, Marketing & Brand Strategy
At the company for 3 years 4 months
Lindsay Ray
Director of Marketing and Communications, Student Affairs
At the company for 10 months
Tyler Iverson
Assistant Athletic Director of Marketing & Outreach
At the company for 11 months
Michaela Mora, IPC, MSMR, UXMC
Program Director, MS in Marketing Research / Assistant Professor of Practice
At the company for 2 years 2 months
Funding
Total Funding
$6M
Last Raise
$1.3M
Grant, 1 years ago
Funding History
- Jan 2025Grant • $1.3M
- Oct 2023Grant • $1.1M
- Jul 2023Grant