3 months ago
Digital Marketing Specialist
Harbor Group Management
Dallas, TX (On-site)Full time
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Digital Marketing Specialist
Dallas, TX (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive Harbor Group Management Company’s digital marketing by building content, managing multi-property campaigns, and improving lead performance.
- Own multi-channel content creation and publishing for properties.
- Must-have: 3–4 years in digital marketing with multi-property or real estate context.
- Standout: SEO/SEM, CRM integrations, and data-driven optimization experience.
Job Description
Responsibilities
- Create, maintain, and publish digital marketing content by writing appealing descriptions and presenting images and photography in an appealing way.
- Assist in managing vendor relationships to ensure timely, effective development of SEO, SEM, display campaigns, and ILS (Zillow, Apartments.com etc.) advertising which includes reviewing deliverables, tracking spend and reporting on performance.
- Maintain advertising tracking and ensure proper system integrations between marketing platforms, CRM, and reporting tools.
- Enhance marketing performance by optimizing online content and consistently documenting insights, results, and optimization efforts for the internal team.
- Regularly claim, verify, and update online business listings across platforms including Google Business Profile, Apple Maps, Yelp, ApartmentRatings, and other relevant directories; conduct ongoing audits to ensure accuracy and brand consistency across communities.
- Audit and validate marketing costs for key campaigns, categories, and channels.
- Collaborate with the marketing team to ensure creative execution is in alignment with marketing goals.
- Audit and maintain consistent and on-brand messaging for each community.
Requirements
- Bachelor’s degree plus 3-4 years of digital marketing experience or equivalent, ideally in a multi-property, multi-location or real estate context.
- SEO and SEM knowledge are a plus; direct experience is not required.
- Excellent writing skills and the ability to verbally express ideas and opinions to individuals and groups.
- Experience identifying specific areas for change, efficiency, and innovation.
- Microsoft Office, particularly Excel, and Google Analytics and CRM system knowledge.
- Comfortable managing multiple campaigns simultaneously and reporting performance within a fast-paced, growth-oriented environment.
- Strong interpersonal skills with customer service-focused mentality and the desire to support, train, and partner with fellow associates.
Preferred
- SEO and SEM knowledge are a plus
Benefits
- Competitive Salaries & Bonuses
- Medical, Dental & Vision Plans
- 401(k) Plan with Employer Matching Contributions (including part-time employees)
- Paid Time Off (PTO) & 10+ Paid Holidays
- Paid Parental Leave
- Paid Birthday Off (Multifamily)
- Flexible Spending Accounts
- Company-Paid Long-Term Disability
- Company-Paid Life Insurance
- Short-Term Disability
Harbor Group Management
4.3 Glassdoor
Harbor Group Management Company (HGMC) is an award-winning property management company currently operating more than 55,000 apartment homes and 5 million commercial square feet across the United States. As a respected industry leader, HGMC has an ongoing commitment to providing honest, personal and exceptional service.
Founded in 1985
Norfolk, Virginia, USA
91% recommend to a friend
91% CEO approval
Traffic Signals
Monthly Google Ads Budget
$170.9K