2 months ago
Social Content Specialist
Whataburger
San Antonio, TX (Unknown)Full time
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All marketing roles in the US
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Social Content Specialist
San Antonio, TX (Unknown)
Salary Not AvailableMid Level2+ years expFull time
Posted 2 months ago
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Job Summary
Own video-first social content production and optimization across platforms, aligning with brand strategy, influencer partnerships, and cross-functional collaboration to drive engagement and reach.
- Video Production: Create and publish engaging short- and long-form video content across social platforms.
- Campaign & Partnerships: Execute social campaigns and partner with influencers to expand reach and engagement.
- Performance & Collaboration: Analyze metrics to optimize content and collaborate across marketing, agencies, and internal stakeholders.
Job Description
- Create and publish engaging short- and long-form video content across social platforms
- Manage end-to-end content production, including concepting, filming, editing, and post-production
- Execute social media campaigns aligned with brand and marketing strategies
- Partner with influencers and brand advocates to expand reach and engagement
- Collaborate cross-functionally with marketing, agencies, and internal stakeholders
- Monitor social trends and identify opportunities for innovative, relevant content
- Analyze performance metrics and optimize content based on insights
- Develop supporting digital and graphic assets to reinforce campaign messaging
Whataburger
On Aug. 8, 1950, an adventurous and determined entrepreneur named Harmon Dobson opened up the world’s first Whataburger on Ayers Street in Corpus Christi, Texas. He had a simple goal: to serve a burger so big it took two hands to hold and so good that after one bite customers would say, “What a burger!” He succeeded on both counts and turned that one little burger stand into a legend loved throughout Texas and the South. Today, each and every Whataburger is made to order, right when it’s ordered. And they’re still made with 100 percent pure, never-frozen beef and served on a big toasted five-inch bun with all “the extras” to suit your taste. Grilled jalapeños, extra bacon, three slices of cheese, no tomatoes, extra pickles? No problem. Your Whataburger will be made just like you like it, 24 hours a day, seven days a week. Whataburger’s following has grown exponentially in its more than 75-year history, thanks to a number of features, including its famous burgers and growing list of menu items, its iconic orange-and-white-striped restaurants and its famous Fancy Ketchup. Whataburger is more than a burger chain. It’s a place that feels like home to more than 51,000 employees, called Family Members, and millions of customers. It’s a brand built on pride, care and love. It’s a place people count on in their communities. It’s a place where goodness lives. So now with more than 1,100 Whataburger restaurants across 16 states stretching from Las Vegas to the Carolinas, road-trippers and hometown folks alike continue gathering under the big orange-and-white roofs for fresh, made-to-order burgers and friendly service.
Traffic Signals
Monthly Visitors
2.2M
Monthly Google Ads Budget
$127.8K
Traffic Source Mix
Search
54.9%
Direct
39%
Referral
4.8%
Social
0.4%
Paid
0.8%
Headcount Trend
Current headcount: ~23K
Marketing Team
Marketing Team Size
139 (1% of company)
Median Career Experience
15.5 years
Median Tenure
7.3 years
People
HR / Recruitment
Marketing Leadership
Scott Hudler
SVP / Chief Marketing Officer
At the company for 2 years 6 months
Donna J. Tuttle
Vice President Marketing
At the company for 9 years 7 months
Ashley Huber Boldt
Coordinator - Center of Excellence Corporate Team / Brand Leader and Vice President of Operations
At the company for 4 years 7 months
Richard Scheffler
Vice President - Marketing and Innovation
At the company for 23 years 8 months