Own cross-channel media strategy and multi-account leadership, turning data, audience insight, and business goals into executable plans that scale and win new revenue.

Growth Infrastructure: Build data-grounded planning, KPI frameworks, and scalable processes.
Client Leadership: Own senior client relationships, QBRs, and strategic planning across key accounts.
Execution to Measurement: Translate strategy into cross-channel execution and align planning, buying, and reporting.

Job Description

Responsibilities

Own the development of full-funnel, cross-channel media strategies across digital, social, programmatic, search, retail, and emerging channels, collaborating with strategic investment and comms strategy partners
Ensure plans are grounded in data, audience insight, and business outcomes, not just channel tactics
Partner with analytics teams to define KPIs, measurement frameworks, optimization plans, competitive audits and landscape data opportunities
Oversee the translation of strategy into execution, ensuring alignment across planning, buying, and reporting
Serve as the senior day-to-day client lead across key media accounts, building trusted, senior and executive-level relationships
Translate business objectives into clear media strategies that drive measurable growth
Lead client communications, QBRs, and strategic planning sessions with confidence and clarity
Identify opportunities to expand scope, deepen partnerships, and drive incremental revenue
Lead, mentor, and grow a hybrid team practice spanning planning and account management functions
Redefine roles and workflows to support a modern, integrated media model and a model for media-only accounts

Requirements

10+ years of experience in media strategy, planning, and/or client leadership within a media agency environment
Proven ability to lead both client relationships and media planning functions
Strong understanding of the modern media ecosystem, including:
Digital and performance media (paid social, search, programmatic)
Retail media and emerging platforms
Cross-channel planning and full-funnel strategy
Experience managing and developing high-performing teams
Strong proficiency in media planning tools such as MediaOcean, Prisma, Nielsen, comScore, Media Radar, etc
Strong analytical mindset with comfort translating data into actionable strategy
Excellent communication and presentation skills, with executive presence
Experience working in or with integrated, evolving agency models preferred

22squared

For over 100 years, 22squared has helped complex businesses solve their toughest challenges through insight-driven media and creative. Founded in Atlanta in 1922, we’re a fully independent agency with 250+ employees, delivering modern, multi-channel solutions that connect brands with their audiences in powerful ways. From breakthrough campaigns to targeted messaging, our in-house capabilities ensure every idea drives measurable business impact.

Founded in 1922

Atlanta, Georgia, USA

509 employees (145 in marketing)

www.22squared.com

Traffic Signals

Monthly Visitors

4.3K

Traffic Source Mix

30.5%

Direct

54.7%

Referral

6.4%

Social

Paid

1.3%

Headcount Trend

Current headcount: ~529

Marketing Team

Marketing Team Size

118 (23% of company)

Median Career Experience

17 years

Median Tenure

8.2 years

People

Marketing Leadership

Colleen Gomez

VP, Field Marketing Director

At the company for 9 years 2 months

Ginnine Freedman-Panjoj

Field Marketing Director

At the company for 6 years 9 months

Brooke Hampton

Influencer Marketing Manager

At the company for 5 years 5 months

Mackenzie Lane

Senior Manager, Influencer Marketing

At the company for 8 years 7 months

Responsibilities

Own the development of full-funnel, cross-channel media strategies across digital, social, programmatic, search, retail, and emerging channels, collaborating with strategic investment and comms strategy partners
Ensure plans are grounded in data, audience insight, and business outcomes, not just channel tactics
Partner with analytics teams to define KPIs, measurement frameworks, optimization plans, competitive audits and landscape data opportunities
Oversee the translation of strategy into execution, ensuring alignment across planning, buying, and reporting
Serve as the senior day-to-day client lead across key media accounts, building trusted, senior and executive-level relationships
Translate business objectives into clear media strategies that drive measurable growth
Lead client communications, QBRs, and strategic planning sessions with confidence and clarity
Identify opportunities to expand scope, deepen partnerships, and drive incremental revenue
Lead, mentor, and grow a hybrid team practice spanning planning and account management functions
Redefine roles and workflows to support a modern, integrated media model and a model for media-only accounts

Requirements

10+ years of experience in media strategy, planning, and/or client leadership within a media agency environment
Proven ability to lead both client relationships and media planning functions
Strong understanding of the modern media ecosystem, including:
Digital and performance media (paid social, search, programmatic)
Retail media and emerging platforms
Cross-channel planning and full-funnel strategy
Experience managing and developing high-performing teams
Strong proficiency in media planning tools such as MediaOcean, Prisma, Nielsen, comScore, Media Radar, etc
Strong analytical mindset with comfort translating data into actionable strategy
Excellent communication and presentation skills, with executive presence
Experience working in or with integrated, evolving agency models preferred