[data-jobs-server-fallback] { display: block !important; } [data-jobs-client-shell] { display: none !important; }

Marketing jobs

7 marketing jobs

5 weeks ago

Lead Brand Marketing Strategist - Global Payment

ByteDance

San Jose, CA (On-site)Full time$122K/yr – $288K/yr

7 weeks ago

Creator Partnership Senior Associate, Lifestyle - Lemon8

ByteDance

New York City, NY (On-site)Full time$94K/yr – $220K/yr

7 weeks ago

Creator Partnership Associate (Fashion Vertical) - Lemon8

ByteDance

New York City, NY (On-site)Full time$70K/yr – $168K/yr

1 month ago

Global Marketing Lead, AI Coding Tools

ByteDance

San Jose, CA (On-site)Full time$159K/yr – $384K/yr

3 months ago

Content Partnership Project Intern (Lemon8) - 2026 Start (BS/MS)

ByteDance

Los Angeles, CA (On-site)Internship

4 months ago

Content & Creator Partnership Manager（Food Vertical) - Lemon8

ByteDance

Los Angeles, CA (On-site)Full time$70K/yr – $129K/yr

4 months ago

Content Operations Specialist (US) - CapCut

ByteDance

Los Angeles, CA (On-site)Full time$75K/yr – $173K/yr

All marketing roles in the US

Get alerts for this search

All marketing roles in the US

Get alerts for this search

7 jobs

Lead Brand Marketing Strategist - Global Payment

ByteDance

San Jose, CA (On-site)

$122K/yr - $288K/yrIn-houseFull-timeSenior level5+ years exp.

5 weeks ago

Creator Partnership Senior Associate, Lifestyle - Lemon8

ByteDance

New York City, NY (On-site)

$94K/yr - $220K/yrIn-houseFull-timeSenior level3+ years exp.

7 weeks ago

Creator Partnership Associate (Fashion Vertical) - Lemon8

ByteDance

New York City, NY (On-site)

$70K/yr - $168K/yrIn-houseFull-timeEntry level

7 weeks ago

Global Marketing Lead, AI Coding Tools

ByteDance

San Jose, CA (On-site)

$159K/yr - $384K/yrIn-houseFull-timeSenior level3+ years exp.

1 month ago

Content Partnership Project Intern (Lemon8) - 2026 Start (BS/MS)

ByteDance

Los Angeles, CA (On-site)

In-houseInternshipIntern/new grad

3 months ago

Content & Creator Partnership Manager（Food Vertical) - Lemon8

ByteDance

Los Angeles, CA (On-site)

$70K/yr - $129K/yrIn-houseFull-timeMid level

4 months ago

Content Operations Specialist (US) - CapCut

ByteDance

Los Angeles, CA (On-site)

$75K/yr - $173K/yrIn-houseFull-timeMid level3+ years exp.

4 months ago

ByteDance

Lead Brand Marketing Strategist - Global Payment

San Jose, CA (On-site)

$122K/yr – $288K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own brand architecture across international fintech markets and translate consumer insights into locally resonant identities, while building a data driven plan that ties brand equity to growth metrics.

Brand strategy and architecture ownership across overseas markets and ecosystems.
Viral content and ecosystem play with TikTok and KOL networks to unlock growth.
Measurable brand performance with a tight link to CAC, ROI, new-user conversion, and DAU contribution.

Job Description

Responsibilities

0-to-1 Brand Strategy & Architecture
Own the end-to-end brand architecture and positioning for international payment and financial products, from initial concept through scalable execution — delivering a clear, actionable long-term brand roadmap with defined milestones.
Develop deep expertise in the consumer psychology and financial behavior of target overseas markets (including Southeast Asia, the Middle East, Europe, and North America), and translate those insights into locally resonant brand identities and trust-building strategies.
Ecosystem Leverage & Viral Content Creation
Unlock and activate traffic and content resources within TikTok and the broader ByteDance global ecosystem; design brand campaigns with strong social virality and content strategies with breakout potential.
Drive viral spread and organic growth through highly creative short-video content, visual storytelling, and interactive mechanics that resonate with local audiences.
Leverage short-form video, live streaming, and creator (KOL/UGC) ecosystems to launch breakthrough fintech/payment products overseas, simultaneously amplifying brand awareness and accelerating business growth.
Growth Path Planning & Data-Driven Optimization
Define clear business logic and conversion funnels for all brand campaigns; build a robust brand equity measurement framework.
Own and monitor key brand performance metrics — including Brand NPS, CAC, ROI, new user conversion rate, and DAU contribution — and continuously iterate on media spend and content strategy based on performance data.
Cross-Functional Collaboration & Resource Management
Partner closely with Product, Engineering, Operations, PR, Monetization, and local market teams to ensure brand strategy is executed with full fidelity across all touchpoints.
Source, onboard, and manage top-tier overseas creative agencies, media buying partners, and KOL networks to ensure efficient and high-quality campaign delivery.

Requirements

Bachelor's degree or above
5+ years of brand marketing experience at a major internet company, globally expanding enterprise, or leading Fintech / cross-border payments organization.
Proven track record of building overseas brands from the ground up (0-to-1)
A heavy user of global social platforms with deep, practical knowledge of social media platforms — including native content formats, algorithmic distribution mechanisms, and commercial monetization playbooks.
Exceptional business acumen and analytical capability — able to bridge the gap between creative brand intuition and rigorous growth modeling.

Preferred

Candidates with hands-on experience driving campaigns that achieved 10M+ impressions or 1M+ conversions are strongly preferred.

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

ByteDance

3.6 Glassdoor

ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment and enterprise services - over 2.5bn people interact with ByteDance products including TikTok. Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. We are committed to building a safe, healthy and positive online environment for all our users. We have over 110,000 employees based in more than 30 countries globally. Join us.

Founded in 2012

China, China, CN

44K employees (5,222 in marketing)

job.bytedance.com/en/#

61% recommend to a friend

70% CEO approval

Traffic Signals

Monthly Visitors

Traffic Source Mix

15.6%

Direct

71.3%

Referral

11.3%

Social

0.8%

Paid

Headcount Trend

Current headcount: ~46.1K

Marketing Team

Marketing Team Size

3,599 (8% of company)

Median Career Experience

7 years

Median Tenure

4.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Chelsea Yu

Global Head of Product Marketing and GTM - CapCut Gen AI

At the company for 3 years 9 months

Rupa N.

Global Head of Employer Brand Reputation

At the company for 4 years 9 months

Renata Sweeney

Marketing Director, US Story Group, 8th Note Press

At the company for 3 years

Jiayao (Julia) Han

Senior Director Of Marketing

At the company for 5 years 11 months

Funding

Total Funding

$9.8B

Last Raise

$300M

Secondary Market, 4 months ago

Funding History

Nov 2025
Secondary Market • $300M
Jul 2024
Secondary Market
Mar 2023
Secondary Market • $100M

Recent News

Trump will sign the TikTok deal on Thursday, source says

Sep 24, 2025 • MarketScreener

TikTok collected sensitive data on Canadian children, investigation finds

Sep 24, 2025 • RAPPLER

Trump will sign the TikTok deal on Thursday, source says

Sep 24, 2025 • Investing.com

Responsibilities

0-to-1 Brand Strategy & Architecture
Own the end-to-end brand architecture and positioning for international payment and financial products, from initial concept through scalable execution — delivering a clear, actionable long-term brand roadmap with defined milestones.
Develop deep expertise in the consumer psychology and financial behavior of target overseas markets (including Southeast Asia, the Middle East, Europe, and North America), and translate those insights into locally resonant brand identities and trust-building strategies.
Ecosystem Leverage & Viral Content Creation
Unlock and activate traffic and content resources within TikTok and the broader ByteDance global ecosystem; design brand campaigns with strong social virality and content strategies with breakout potential.
Drive viral spread and organic growth through highly creative short-video content, visual storytelling, and interactive mechanics that resonate with local audiences.
Leverage short-form video, live streaming, and creator (KOL/UGC) ecosystems to launch breakthrough fintech/payment products overseas, simultaneously amplifying brand awareness and accelerating business growth.
Growth Path Planning & Data-Driven Optimization
Define clear business logic and conversion funnels for all brand campaigns; build a robust brand equity measurement framework.
Own and monitor key brand performance metrics — including Brand NPS, CAC, ROI, new user conversion rate, and DAU contribution — and continuously iterate on media spend and content strategy based on performance data.
Cross-Functional Collaboration & Resource Management
Partner closely with Product, Engineering, Operations, PR, Monetization, and local market teams to ensure brand strategy is executed with full fidelity across all touchpoints.
Source, onboard, and manage top-tier overseas creative agencies, media buying partners, and KOL networks to ensure efficient and high-quality campaign delivery.

Requirements

Bachelor's degree or above
5+ years of brand marketing experience at a major internet company, globally expanding enterprise, or leading Fintech / cross-border payments organization.
Proven track record of building overseas brands from the ground up (0-to-1)
A heavy user of global social platforms with deep, practical knowledge of social media platforms — including native content formats, algorithmic distribution mechanisms, and commercial monetization playbooks.
Exceptional business acumen and analytical capability — able to bridge the gap between creative brand intuition and rigorous growth modeling.

Preferred

Candidates with hands-on experience driving campaigns that achieved 10M+ impressions or 1M+ conversions are strongly preferred.

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).