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1 month ago

Senior Communications Specialist

VSP Vision Care

Ohio, USA (Remote)Full time$63K/yr – $109K/yr

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1 jobs

Senior Communications Specialist

VSP Vision Care

Ohio, USA (Remote)

$63K/yr - $109K/yrIn-houseFull-timeSenior level4+ years exp.
1 month ago
VSP Vision Care

Senior Communications Specialist

Ohio, USA (Remote)

$63K/yr – $109K/yrSenior Level4+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

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Job Summary

Own the orchestration of cross‑audience communications programs, aligning major initiatives with channel strategies and executive messaging.

  • Strategic communications: shape messages, vehicles, and touchpoints for corporate, division, and project goals.
  • Channel planning and coordination: integrate plans across all channels and manage multi‑team execution and budgets.

Job Description

Responsibilities

  • Lead the development and implementation of strategic and highly complex integrated communications programs across multiple external audiences.
  • Develop and execute effective and integrated communication plans, including strategies and tactics across all channels, and leverage all communication opportunities
  • Responsible for communication management for projects involving high-priority, major company strategic initiatives, and/or significant changes to existing marketing and communication strategies
  • Manage multiple concurrent projects, requiring outside resources and crossing divisions to produce the most effective communications
  • Responsible for strategic communication oversight and recommending ongoing enhancements for assigned audience, program(s), or channel(s)
  • Serve as a communication strategist and consult with corporate and division partners to develop strategies, key messages, and vehicles for communication to support corporate, division, and project objectives
  • Lead and/or participate in project meetings. Proactively and openly articulate ideas and concerns with both corporate and project stakeholders, while balancing the objectives of both groups
  • Evaluate the impact of different communication channels and messaging strategies to ensure effective communications
  • Serve as account manager between creative teams and business partners. Initiate and manage creative strategy work, including some direct content development
  • Understand and leverage communication touch points for assigned audiences and/or projects

Requirements

  • Bachelor's Degree in Marketing, Communications, or equivalent experience
  • 4+ years’ experience in related communications work for a variety of mediums and customizing content to targeted audiences
  • Project management experience
  • Excellent written and verbal communication skills
  • Ability to work with individuals from all levels of organization
  • Proficient in word processing and desktop publishing applications

Preferred

  • Experience executing omni-channel D2C marketing campaigns (email, web, client channels)
  • Ability to manage congruent B2B2C and B2B marketing efforts
  • Experience developing campaign strategies aligned to growth objectives
  • Strong ability to manage multiple concurrent campaigns/projects while balancing timelines, stakeholders, and deliverables
  • Experience navigating complex, matrixed organizations with a strong ability to align stakeholders and drive execution across teams

VSP Vision Care

We help people see by delivering what matters most to our members—quality care, personalized attention, and the best choices in eyewear at the lowest out-of-pocket cost. VSP Vision Care is the leading provider of vision care and coverage. We’re committed to providing superior eye care and services that create members for life. #SeeWellBeWell

Founded in 1955
Rancho Cordova, California, USA
2.9K employees (114 in marketing)
www.vsp.com/?utm_source=linkedin&utm_medium=social&utm_campaign=gcc_general

Traffic Signals

Monthly Visitors
2.9M
Monthly Google Ads Budget
$3.9K
Traffic Source Mix
Search
23.6%
Direct
64.3%
Referral
11.2%
Social
0.2%
Paid
0.5%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
86 (3% of company)
Median Career Experience
20 years
Median Tenure
11.9 years

People

Marketing Leadership

Randy Dannewitz
Randy Dannewitz
Sr. Vice President Marketing & Product
At the company for 12 years 7 months
Robyn Duval
Robyn Duval
Director of B2B Marketing
At the company for 1 year 11 months
Susan Leonard
Susan Leonard
Marketing Director
At the company for 3 years
Jennifer G.
Jennifer G.
Director, Member Marketing
At the company for 23 years 7 months

Recent News

VSP Vision rearranges leadership team with focus on supply chain, providers
Jan 26, 2024 • Sacramento Business Journal
VSP Vision closes Baltimore lab as part of nationwide downsizing
Jul 12, 2022 • Business Journals
VSP Vision Selects Gep Smart Procurement Software to Transform Its Supplier Management and Sourcing to Deliver Greater Value
Jun 9, 2022 • SalesTech Star
Livongo promotes VSP Vision Care eye checks, Notable Health's Apple Watch notation tool coming to Blue Shield of CA providers and more digital health deals
Oct 15, 2019 • Mobi Health News
AANA wins prestigious award for 'I AM ME Campaign'
Oct 1, 2019 • News Medical
What to Know About Eye Health This Open Enrollment Season
Sep 30, 2019 • Wyoming Business Report
30 Things That'll Help Save You Money In The Long Run
Sep 14, 2019 • Buzzfeed