1 day ago
Content Specialist - Product Marketing Content Specialist
VSP Vision Care
Ohio, USA (Hybrid)Full time$59K/yr – $92K/yr
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Content Specialist - Product Marketing Content Specialist
Ohio, USA (Hybrid)
$59K/yr – $92K/yrMid Level2+ years expFull time
Posted 1 day ago
Job Summary
Own and coordinate internal and external communications across projects, programs, and products, guiding content strategy, stakeholder relations, and multi-channel delivery while collaborating with internal leads and external partners.
- Lead communications strategy and content across diverse channels and audiences.
- Partner with vendors, agencies, and external experts to maximize reach and produce third-party content and case studies.
Job Description
Responsibilities
- Lead, manage, plan, produce, implement, and analyze internal and external communications strategies and tactics for projects, programs, products, and services to various audiences and market segments through varied channels.
- Functional areas include technical writing, public relations, and/or communications.
- Manage internal and external stakeholder and audience relations, including relationships with vendors, agencies, and other channel partners
- Interpret complex issues and present them effectively; adapt style, tone, and word choice to various channels or stakeholder requests
- Maintain a pipeline of potential case studies and references by forging strong relationships with project executives and consulting team members for new topics and content based on trends within the company’s competitive landscape
- Build strong relationships with strategic external partners to maximize reach and influence third parties, such as analysts/ consultancies, to license their content and collaborate to produce or utilize ‘third party’ white papers & research reports
- Identify cross-team impacts and communicate needs as appropriate to peers and leadership
- Responsible for the enterprise content portfolio including print and digital content directed internally to employees and externally to customers and other company stakeholders
- Maintain a macro view of all content related to the company’s corporate brand and Business Unit brands around the globe
- Research and write content for online and offline marketing deliverables such as requests for proposals, technical documentation, customer and product brochures, customer and employee testimonials, white papers, case studies, advertising materials, presentations, video and animation scripts, email campaigns, executive speeches, and major internal company announcements
Requirements
- Bachelor's Degree in Marketing, Communications, or equivalent experience
- 2+ years of experience in related communications work for a variety of mediums and customizing content to targeted audiences
- Portfolio of work and completed projects
- Demonstrated ability to use creative ideas to research, present, and recommend community involvement proposals
- Demonstrated project management, analytical, and problem-solving ability
- Excellent verbal communication skills with a demonstrated ability to speak in group situations with clear and concise communication
- Strong writing, editing, communication, presentation, organization, and planning skills; ability to write documentation and reports that are clear, complete, and understood by both technical and non-technical audiences
- Ability to organize individual responsibilities for multiple tasks, resulting in the timely and accurate completion and delivery of tasks
- Proficiency with word processing, flowcharts, and spreadsheet applications
- Excellent interpersonal skills to foster cooperation amongst business partners and coordinate internal as well as external resource/workload
Preferred
- Experience supporting lead generation and demand generation programs, with an understanding of how content drives engagement, conversion, pipeline, and customer growth
- Experience developing and executing integrated marketing campaigns for product launches and other Go-to-Market (GTM) efforts
- Experience in B2B Saas, optical, eyewear, lens technology, healthcare technology, or related industry preferred
VSP Vision Care
We help people see by delivering what matters most to our members—quality care, personalized attention, and the best choices in eyewear at the lowest out-of-pocket cost. VSP Vision Care is the leading provider of vision care and coverage. We’re committed to providing superior eye care and services that create members for life. #SeeWellBeWell
Founded in 1955
Rancho Cordova, California, USA
2.9K employees (114 in marketing)
Salaries
Posted range
$59K/yr – $92K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
86 (3% of company)
Median Career Experience
21 years
Median Tenure
11.7 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Traffic Signals
Monthly Visitors
2.9M
Monthly Google Ads Budget
$3.9K
Traffic Source Mix
Search
23.6%
Direct
64.3%
Referral
11.2%
Social
0.2%
Paid
0.5%
Headcount Trend
Current headcount: ~2.9K