7 weeks ago
Campaign Marketing Manager
Twinkl Educational Publishing
Mobile, AL (Remote)Full time$90K/yr – $105K/yr
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Campaign Marketing Manager
Mobile, AL (Remote)
$90K/yr – $105K/yrMid Level3+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end B2C EdTech campaigns across paid, email, content, partnerships, and events with a strong emphasis on data-driven optimization and cross-market localization.
- Integrated Campaign Strategy & Execution: plan and run multi-channel campaigns from awareness to active subscription, with rapid iteration and learning documentation.
- Campaign Messaging & Content: translate audience insights into resonant, scalable creative, testing variants while preserving brand voice.
- Performance, Reporting & Playbook Building: set goals, track funnel ROI, and build reusable templates that lift efficiency on future campaigns.
Job Description
Responsibilities
- Integrated Campaign Strategy & Execution: You plan and run end-to-end campaigns across digital channels: paid social, email, content, partnerships, and events. You build campaigns that move educators and parents from first awareness to active subscription. You accelerate audience segmentation, brief development, creative iteration, and performance analysis. You don’t launch and forget, you optimize in-flight and document what you learn.
- Campaign Messaging & Content: You develop campaign briefs and messaging frameworks that translate audience insights into creative that resonates with educators and parents. You pressure-test messaging, generate variants at scale, and adapt content efficiently across email, social, paid, and partner channels, without losing brand voice. You work closely with Twinkl's global and local creative, copy, and design teams to bring campaigns to life.
- Performance, Reporting & Playbook Building: You own your numbers. You set campaign goals, track performance across the funnel, report ROI to stakeholders, and use analytics tools to surface insights faster than a manual dashboard ever could. You build reusable campaign templates and playbooks that make every subsequent campaign smarter and more efficient.
- Partnerships & Channel Activations: You identify and manage partnership activations and advertising placements that extend Twinkl's reach into high-value educator and parent communities. You evaluate placement performance with rigor and reallocate budget based on data, not relationships.
- Event Marketing: You support Twinkl U.S.'s event presence through educator conferences, virtual webinars, and community activations to ensure each one ladders up to a campaign goal and has a clear conversion pathway before, during, and after.
- Post-Event Lead Nurturing: You partner with customer and community marketing to turn event interest into active users, designing follow-up sequences and conversion plays informed by behavioral data and segmentation.
- Budget Management: You allocate and manage campaign budgets strategically to maximise impact per dollar and flagging tradeoffs clearly.
- Global Collaboration: You work closely with Twinkl's international marketing, content, and creative teams to localize campaigns, adapt global assets for the U.S. market, and ensure brand alignment across every activation.
Twinkl Educational Publishing
2.1 Glassdoor
Trusted by teaching communities worldwide, Twinkl provides instant access to a complete range of teaching, planning and assessment materials to support learning from birth. We have materials, created by specialists for:- - Ages 0 - 16- Planning and Assessment- Welsh, Scottish and ROI Curriculum- SEN- EAL- SLT- Teaching Assistants- Childminders - Home Educators- ParentsWe believe that every child should be loved and nurtured, as they are unique and special. That's why we believe so strongly in publishing the most engaging and inspiring materials.
Founded in 2010
Sheffield, England, GBR
1.4K employees (848 in marketing)
22% recommend to a friend
16% CEO approval
Traffic Signals
Monthly Visitors
6.2M
Traffic Source Mix
Search
44.8%
Direct
28.1%
Referral
26.4%
Social
0.4%
Paid
0.2%
Headcount Trend
Current headcount: ~1.4K
Marketing Team
Marketing Team Size
527 (37% of company)
Marketing Roles Posted (Last 30 Days)
7
Funding
Last Raise
Private Equity, 3 years ago
Funding History
- Feb 2023Private Equity