17 hrs ago
Marketing Project Manager
Wayne State University
Detroit, MI (On-site)Full time
Marketing jobs
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Marketing Project Manager
Detroit, MI (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 17 hrs ago
Job Summary
Own and manage marketing projects end-to-end within the university plan, ensuring on-time delivery, scope, and budget while coordinating cross-functional teams and stakeholder approvals.
- Lead detailed project plans, briefs, timelines and budgets to guide execution
- Align with divisions, track industry trends and drive creative solutions for marketing opportunities
Job Description
Responsibilities
- The Marketing Project Manager oversees, optimizes and manages marketing projects from inception to completion, ensuring they meet their objectives in alignment with the university’s communications and marketing plan, and are delivered on time, within scope, and budget.
- Develop detailed project plans, including creative briefs, scope, timelines, budgets, approvals, and resource allocation, to ensure successful execution of marketing initiatives. Champions actionable results, alignment, and accountability to achieve marketing goals.
- Communicates and meets regularly with assigned divisions, schools and colleges, or other entities to ensure awareness and alignment of in-progress and upcoming communications and marketing priorities, gather feedback, obtain approvals and adjust work as needed to stay on track.
- Track industry trends, prepare market and targeting assessments and monitor university initiatives to inform marketing and partner engagement strategies. Brings creative solutions to bear on marketing challenges and opportunities.
- Coordinate with cross-functional teams, including creative, social media, web, public relations and others to ensure project components are progressing as planned.
- Coordinates student engagement in communications and marketing activities.
- Perform other related duties as assigned.
Requirements
- Bachelor's degree in Marketing, Business Administration or related field.
- Graduation from an accredited college or university or an equivalent combination of education and/or experience.
- Specialist (minimum 5 years of job-related experience).
- Deep understanding of marketing strategies, channels, branding, customer behavior, creative brief development, budgeting and content creation.
- Proven project management skills, efficiently managing deadlines and prioritizing tasks to ensure timely project delivery.
- Proficient in project management tools.
- Build strong relationships with university partners and guide the creation and implementation of an integrated marketing and communications plan.
- Strong problem solving and strategic thinking abilities.
- Exceptional interpersonal, leadership and communication skills to influence and lead across all organizational levels.
- Outstanding organization and attention to detail.
Wayne State University
A premier research university serving a diverse body of motivated students in vibrant Midtown, the cultural center of Detroit.Founded in 1868, Wayne State University is a nationally recognized metropolitan research institution offering more than 370 academic programs through 13 schools and colleges to nearly 29,000 students. Wayne State’s main campus in Midtown Detroit comprises 100 buildings over 200 acres; its six extension centers offer higher education to students throughout Southeast Michigan.
Marketing Team
Marketing Team Size
215 (2% of company)
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$48.7M
Last Raise
$30M
Grant, 10 months ago
Funding History
- May 2025Grant
- May 2024Grant
- Nov 2023Grant • $30M
Traffic Signals
Monthly Visitors
3.1M
Monthly Google Ads Budget
$93.6K
Traffic Source Mix
Search
37.5%
Direct
54.9%
Referral
6%
Social
0.8%
Paid
0.7%
Headcount Trend
Current headcount: ~9.3K
Recent News
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