Owns field marketing execution at the regional level, coordinating signage, collateral, events, and cross-functional support to empower sales and drive local campaigns.

Lead on-site logistics for local events and launches
Coordinate with vendors and regional teams to ensure consistent branding
Support content capture and regional campaign rollouts at the community level

Job Description

Responsibilities

- Serve as the primary marketing resource for Sales leaders and NHCs in the field.
- Fulfill NHC requests for flyers, and collateral to support sales activity in partnership with regional teams.
- Support Quick Move-In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography.
- Oversee exterior/interior color selection updates.
- Coordinate, track, and maintain signage inventory across assigned divisions.
- Partner with approved signage vendors for installs, removals, and updates.
- Manage and organize the marketing closet with current branded materials.
- Plan and execute on-site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends.
- Support national and regional campaign rollouts at the local community level.
- Oversee community launch execution, including WHC office set-up in partnership with regional and national merchandising teams, Self-Guided Tour (SGT) install/removal, and basic office systems.

Requirements

Bachelor of Science or Arts degree or equivalent preferred. High school diploma or GED required.
0 - 2 Years of experience required.
Proven work experience as a Marketing Coordinator.
Computer skills and competencies are required.
Strong organizational and time management skills; able to manage multiple deadlines across various job types.
Knowledge of Microsoft office applications is required.
Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
Resourceful and solution oriented.
Comfortable with digital tools and platforms (e.g., MLS, Canva, Airtable).
Travel: Weekly community-level travel within assigned division / market.

Preferred

Experience in home building, real estate, or consumer- facing industries is a plus.

Benefits

Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of.
Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future.
Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments.
To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations.
From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies.
Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day.
Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms.
Visit Lennartotalrewards.com to view our suite of benefits.

Lennar

3.6 Glassdoor

Lennar Corporation, founded in 1954, is one of the nation's leading builders of quality homes for all generations. Lennar builds affordable, move-up and active adult homes primarily under the Lennar brand name. Lennar's Financial Services segment provides mortgage financing, title and closing services primarily for buyers of Lennar's homes and, through LMF Commercial, originates mortgage loans secured primarily by commercial real estate properties throughout the United States. Lennar's Multifamily segment is a nationwide developer of high-quality multifamily rental properties. LENX drives Lennar's technology, innovation and strategic investments. For more information about Lennar, please visit www.lennar.com.

Founded in 1954

Miami, Florida, USA

9.6K employees (512 in marketing)

www.lennar.com

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