2 days ago
Senior Analyst Relations Manager
Fortra
USA (Remote)Full time$150K/yr – $170K/yr
Marketing jobs
2 marketing jobs
Senior Analyst Relations Manager
USA (Remote)
$150K/yr – $170K/yrSenior Level8+ years expFull time
Posted 2 days ago
Job Summary
Own and drive the analyst relations program to strengthen ties with Gartner, Forrester, IDC, and peers while coordinating executive briefings, product messaging, and strategic partnerships across Product Marketing and Leadership.
- Establish and nurture senior analyst relationships with key firms
- Lead engagements, briefings, and messaging for executives
Job Description
Responsibilities
- Own and execute Fortra's analyst relations strategy to strengthen relationships with key industry analyst firms.
- Build and maintain senior-level relationships with analysts at Gartner, Forrester, IDC, and other relevant research organizations.
- Coordinate analyst briefings, inquiries, product demonstrations, and executive meetings.
- Prepare and advise executives and subject matter experts for analyst engagements by developing messaging, presentations, and briefing materials.
- Serve as a strategic partner to Product Marketing and Product Management to understand product roadmaps, market positioning, and competitive differentiation.
- Collaborate with Executive Leadership to communicate corporate strategy and business priorities to the analyst community.
- Monitor analyst research, market trends, and competitive intelligence, sharing actionable insights with internal stakeholders.
- Lead Fortra’s participation in analyst research, including Magic Quadrant®, Wave™, MarketScape, and similar evaluations, where applicable.
- Establish and track analyst engagement activities and measure program effectiveness through defined success metrics.
- Partner with PR, Content, Web, and Design teams to ensure consistent external messaging across analyst-facing communications.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
- Approximately 8-12 years of experience in Analyst Relations, Product Marketing, Product Management, Corporate Communications, or a related B2B technology function.
- Demonstrated experience in the cybersecurity industry, preferably with a cybersecurity vendor or adjacent B2B technology company.
- Established relationships with cybersecurity industry analysts at Gartner, Forrester, IDC, and similar organizations, with the ability to independently initiative and manage analyst engagements.
- Strong written and verbal communication skills with the ability to present complex technical concepts and provide counsel to executive and analyst audiences.
- Excellent relationship management, stakeholder engagement, and executive presence skills, with the ability to manage multiple priorities while exercising sound judgment and ownership.
Preferred
- Experience owning or helping to build an analyst relations program within enterprise software, cybersecurity, or SaaS.
- Experience leading analyst evaluations such as Gartner Magic Quadrant, Forrester Wave, or IDC MarketScape.
- Familiarity with competitive intelligence and market research methodologies
Benefits
- Health, dental, and vision coverage as of hire
- Immediate enrollment in 401(k), HSA, and FSA plans
- Flexible PTO policy
- Tuition and personal enrichment reimbursement
- Option to enroll in ID Theft Protection Program
Fortra
Fortra provides advanced offensive and defensive security solutions that deliver comprehensive protection across the cyber kill chain. With complete visibility across the attack chain, access to threat intelligence spanning the globe, and flexible solution delivery, Fortra customers can anticipate criminal behavior and strengthen their defenses in real time. Break the attack chain at fortra.com.
Salaries
Posted range
$150K/yr – $170K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
87 (5% of company)
Median Career Experience
11 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Funding
Last Raise
Private Equity, 5 years ago
Funding History
- May 2021Private Equity
Traffic Signals
Monthly Visitors
374.4K
Monthly Google Ads Budget
$325K
Traffic Source Mix
Search
45.6%
Direct
42.5%
Referral
8.6%
Social
2.1%
Paid
1%
Headcount Trend
Current headcount: ~1.7K
News about Fortra
Links
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