1 day ago
Perps Content Marketer
Kalshi
New York City, NY (On-site)Full time$150K/yr – $250K/yr
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Perps Content Marketer
New York City, NY (On-site)
$150K/yr – $250K/yrSenior Level4+ years expFull time
Posted 1 day ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end trader education strategy for perps and prediction markets, and lead a first-party YouTube education series to build trust and authority with traders.
- Own education strategy and content growth for perps and prediction markets
- Lead on-camera education initiatives including a YouTube series and Learn Hub
- Collaborate across Growth, Product, Marketing, Legal, and Compliance to reflect products, launches, and regulatory needs
Job Description
Responsibilities
- Own end-to-end trader education strategy for perps, and extend that ownership to prediction markets learning content as capacity allows
- Write and publish high-quality educational articles that teach the mechanics and strategy of trading perps clearly and credibly to new and existing traders
- Be the on-camera face of Kalshi's trading education - planning, scripting, and starring in a first-party YouTube series that builds real trust and authority with traders, not just faceless voiceover explainers
- Build a consistent YouTube content cadence and library, treating it as a flagship channel rather than a side project
- Rebuild and own Kalshi's Learn Hub, turning it into a real growth channel - not just documentation, but structured, discoverable, conversion-oriented content
- Partner with Growth, Product, Marketing, Legal, and Compliance to make sure educational content reflects new products, launches, and regulatory considerations accurately and quickly
- Establish a scalable content system (workflows, templates, possibly AI-enabled tooling) so content production and quality improve continuously, not just in a single push
- Track and report on how educational content performs against acquisition, activation, and conversion metrics, and iterate based on what's working
Requirements
- 4+ years of experience building and owning educational or growth-driving content, ideally at a fintech, crypto, or trading platform
- A demonstrated track record of building a content function or hub from the ground up and scaling it - not just contributing to an existing one
- Excellent writing and editing skills; comfortable being the primary voice across articles, scripts, and educational materials
- Comfortable and effective on camera - experience hosting, scripting, and starring in first-party video content, ideally a YouTube series, not just producing video from behind the scenes
- Real knowledge of trading and markets; able to speak credibly about strategy and mechanics, not just explain products at a surface level
- Ability to translate complex financial or trading concepts into content that's clear for a first-time user
- Comfortable operating as a senior individual contributor: owning strategy and execution without needing a team to delegate to
- Strong cross-functional collaborator, able to work closely with Growth, Product, Legal, and Compliance in a fast-moving environment
Preferred
- experience with AI-enabled content workflows or tooling to scale production efficiency
Kalshi
4.6 Glassdoor
The first US federally regulated exchange where you can trade on the outcome of any event.Kalshi’s historical regulatory approval from the CFTC enables it to offer a new asset class called “event contracts,” which allow traders to take positions on whether a future event will happen or not. Kalshi aims to enable investors to trade on almost anything with economic relevance from Covid numbers to whether a bill will pass in Congress, broadening the historical definition of what a commodity derivative is and paving the way for the futures market to catch up to the novel risks facing the economy today. Kalshi is backed by Sequoia, Henry Kravis, Charles Schwab, and Y Combinator.
Founded in 2019
New York, New York, USA
317 employees (40 in marketing)
89% recommend to a friend
72% CEO approval
Traffic Signals
Monthly Visitors
5.7M
Monthly Google Ads Budget
$586K
Traffic Source Mix
Search
28.1%
Direct
66.1%
Referral
3.7%
Social
1.4%
Paid
0.6%
Headcount Trend
Current headcount: ~370
Marketing Team
Marketing Team Size
34 (11% of company)
Median Career Experience
7.5 years
Median Tenure
0.4 years
Marketing Roles Posted (Last 30 Days)
1
People
Funding
Total Funding
$1.6B
Last Raise
$1B
Corporate Round, 25 days ago
Funding History
- Feb 2026Corporate Round
- Nov 2025Series E • $1B
- Oct 2025Series D • $300M