1 day ago
Director of Marketing
ICAN Inc
Utica, NY (On-site)Full time$75K/yr – $80K/yr
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Director of Marketing
Utica, NY (On-site)
$75K/yr – $80K/yrDirector/Executive5+ years expFull time
Posted 1 day ago
Job Summary
Own and drive ICAN's marketing strategy, brand narrative and cross‑functional campaigns while leading a team and measuring impact across digital channels and programs.
- Own the development of strategies, calendars and campaigns
- Collaborate with departments to align marketing with organizational priorities and track performance
Job Description
Responsibilities
- Lead the development and execution of ICAN’s annual marketing strategy, objectives, calendar and campaigns.
- Establish marketing priorities aligned with ICAN’s strategic plan, organizational goals, audience needs and available resources.
- Lead ICAN’s brand positioning, messaging and storytelling strategy, ensuring a consistent organizational voice across programs and platforms.
- Manage and develop marketing staff providing oversight with internal teams and external marketing partners, agencies and vendors.
- Oversee internal marketing production and projects, ensuring high standards of quality, consistency and professionalism; adherence to ICAN brand standards; and alignment with organizational marketing priorities, objectives and timelines.
- Oversee digital marketing, website, SEO, social media, email, advertising, public relations and other external communications.
- Develop marketing strategies that support program awareness, qualified referrals, regional growth, philanthropy, community engagement and employee recruitment.
- Lead impact-focused campaigns and communications that demonstrate measurable outcomes and community impact.
- Partner with Development, Human Resources, program leadership and other departments to align marketing with organizational priorities.
- Establish marketing performance measures and use data to evaluate campaigns, audience engagement, website performance, referrals and overall marketing effectiveness.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Public Relations or related field.
- 5+ years of progressively responsible marketing or communications experience, including leadership or management experience.
- Demonstrated experience developing and implementing integrated marketing strategies and campaigns.
- Experience managing staff, agencies, vendors or cross-functional projects.
Preferred
- Nonprofit, human services or community-based organization experience preferred.
ICAN Inc
The Institute for Career Advancement Needs, Inc. (ICAN) is a non-profit leadership development organization offering innovative and comprehensive leadership training for men and women at every level of their careers through a series of programs, custom services and events. ICAN was founded in 1981 in Omaha, Nebraska by twelve women and has delivered leadership programs to over 16,000 professionals representing hundreds of businesses and nonprofit organizations.
Salaries
Posted range
$75K/yr – $80K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
2.3K
Traffic Source Mix
Search
39.8%
Direct
46.4%
Referral
4.9%
Social
8%
Paid
0.9%
Headcount Trend
Current headcount: ~150
Recent News
Links
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