Own ForbesLive's audience strategy and growth, leading multi-channel acquisition, live-event engagement, and data-driven commercialization across a globally expanding professional community.

Own the end-to-end audience strategy across paid, owned, earned, partner, social, video, and emerging channels.
Partner with senior leadership to drive P&L, pricing, and sponsor-value through audience insights.

Job Description

Responsibilities

Audience & Community Strategy
Develop and lead the audience strategy across the ForbesLive portfolio, ensuring each event attracts high-value audiences aligned with editorial, commercial, and brand objectives.
Partner in the development and launch of new B2B and B2C event franchises, creating new growth opportunities that expand and diversify the ForbesLive portfolio.
Expand Forbes' audience footprint globally through strategic partnerships and year-round engagement strategies that deepen attendee relationships, drive loyalty and repeat participation, and establish ForbesLive as an always-on professional community.
Audience Growth, Performance & Insights
Own the end-to-end audience acquisition strategy across paid, owned, earned, partner, social, video, and emerging channels, leveraging creative storytelling to maximize registration growth, attendee quality, and return on investment.
Develop and optimize audience lifecycle marketing across CRM, email, automation, and first-party data to drive acquisition, engagement, retention, and repeat attendance.
Build a culture of experimentation by leading ongoing testing and optimization across audience segmentation, messaging, creative, offers, pricing, and conversion funnels.
Establish a data-driven audience operating model that leverages customer insights, predictive analytics, automation, personalization, and AI-powered marketing tools to identify growth opportunities, improve campaign performance, increase operational efficiency, and strengthen commercial results.
Collaborate with leadership to establish portfolio- and event-level audience forecasts, registration goals, performance metrics, and dashboards that inform investment decisions and business planning.

Requirements

Demonstrated leadership experience managing teams while driving audience strategy, event marketing, community growth and commercial event management.
Proven success growing audiences and ticketing revenue for large-scale B2C and B2B conferences, festivals, media events, or experiential platforms.
Experience managing P&L performance and developing commercial growth strategies.
Deep expertise in multi-channel audience acquisition, CRM and lifecycle marketing, first-party data, customer analytics, experimentation and conversion optimization, and the use of predictive analytics, AI, and emerging technologies to drive growth and engagement.
Demonstrated success building engaged communities that extend beyond live events.
Proven ability to lead and develop people, communicate a clear vision, align stakeholders around shared goals, navigate competing priorities, and build strong cross-functional partnerships with executive leadership.
Strategic, entrepreneurial mindset with a proven ability to embrace change, evaluate emerging technologies and translate new ideas into scalable growth.
Willingness to travel domestically and internationally in support of ForbesLive events and business initiatives.

Forbes

3.6 Glassdoor

Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com. The Forbes brand today reaches more than 94 million people worldwide with its business message each month through its magazines and 37 licensed local editions around the globe, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services, and technology license agreements. Forbes is an equal opportunity employer.

Founded in 1917

Jersey City, New Jersey, USA

9.9K employees (2,575 in marketing)

www.forbes.com

71% recommend to a friend

70% CEO approval

Traffic Signals

Monthly Visitors

75.4M

Monthly Google Ads Budget

$36.4M

Traffic Source Mix

65%

Direct

28.1%

Referral

3.7%

Social

2.7%

Paid

0.4%

Headcount Trend

Current headcount: ~9.9K

Marketing Team

Marketing Team Size

2,274 (23% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$200M

Last Raise

$200M

Corporate Round, 4 years ago

Funding History

Feb 2022
Corporate Round • $200M

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