2 months ago
Senior Manager of Client Retention and Growth Strategy
Share Local Media
New York City, NY (Hybrid)Full time$120K/yr – $128K/yr
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Senior Manager of Client Retention and Growth Strategy
New York City, NY (Hybrid)
$120K/yr – $128K/yrSenior Level5+ years expFull time
Posted 2 months ago
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Job Summary
Own and optimize cross-functional, data-driven client lifecycle programs that turn feedback, analytics, and product insights into scalable playbooks, reducing churn and increasing multi-channel performance for a SaaS/AdTech client base.
- Lifecycle analytics and feedback: build reporting across onboarding, campaign launch, and renewal to inform retention and upsell opportunities.
- Product- and AM-focused playbooks: translate insights into repeatable processes and roadmap priorities for growth and retention.
- Cross-functional execution: manage multiple workstreams with Product, Marketing, and Account teams to drive on-time, high-quality delivery of strategic programs.
Job Description
Responsibilities
- Partner with Product and Engineering teams to build out reporting metrics that deliver insights across campaign lifecycle: from client onboarding and campaign creation through campaign launch and performance in market
- Identify gaps in our current data collection. Work directly with the Product team to suggest new platform capabilities that capture missing client intent or performance data
- Design and automate a recurring feedback schedule (e.g. Customer Satisfaction Scores) at critical client lifecycle stages to gather data on improving overall client experience
- Translate client feedback into actionable product insights and collaborate with Product and Marketing to inform roadmap priorities
- Analyze client churn rates and work with Account Management team to develop enhanced client retention strategies
- Uncover insights from successful efforts to identify new opportunities and strategies to maximize performance for all clients
- Translate complex data insights into repeatable playbooks the Account Management team can utilize to aid in the growth and retention of clients
- Help develop the roadmap for how a client moves from "Initial Test" to "Always-on Scale," including milestones for upsell/crosssell opportunities
- Own execution of these strategic programs supporting the Poplar team
- Regularly report on the effectiveness of these strategic programs to senior management, providing insights and recommendations for ongoing improvements
- Manage multiple concurrent workstreams, stakeholders, and timelines to ensure on-time, high-quality delivery
- Contribute to the development of scalable implementation of processes and best practices across the platform team
Requirements
- 5+ years of relevant experience in marketing, account management, strategy, or consulting, preferably in SaaS, AdTech, MarTech, or startup environments
- Experience working within multi-channel marketing ecosystems (SMS, RCS, email, push, CDPs, ESPs, marketing automation platforms)
- Demonstrated ownership of ambiguous projects and self-defining objectives and priorities
- Proven experience mapping customer journeys and developing strategies to reduce churn or increase net revenue retention.
- Experience building standard operating procedures that have been successfully adopted by larger teams
- Strong analytical skills with the ability to leverage AI and pull together data to generate insights
- Proven ability to work effectively cross-functionally, building relationships and ensuring cohesive strategies towards common business goals
- Strong, hands-on project management experience delivering large-scale technical deployments
Preferred
- Self-starters who love breaking down complex problems, building solutions, delivering actionable and data-driven insights
- Ability to work in a fast-paced, dynamic environment
- Experience creating scalable systems and programs
Benefits
- Hybrid role based out of our NYC office
- Ownership and growth opportunities
- Flexible vacation policy
- Robust benefits package
- A fun culture including: catered meals, team events, and happy hours
- The opportunity to work with a group of passionate, humble, and kind team members
Share Local Media
4.6 Glassdoor
Share Local Media, or SLM, is a rapidly growing startup reimagining the world of offline marketing for tech and e-commerce companies. We started as e-commerce marketers ourselves, and launched SLM with a goal of turning direct mail into a high performing, scalable channel for a digitally native client set. To do so, we’ve taken an inputs based-approach to the space, and re-engineered the channel from the ground up to make it easier to test, faster to execute, more measurable, and ultimately, more effective for e-commerce and tech clients of all types. So what does SLM actually do? We’re a full-service direct mail agency, media program operator, and technology platform, serving some of your favorite e-commerce and tech brands (think Casper, Lyft, Grubhub, etc.). We live and breathe direct response marketing, and strive to delight clients with high performing campaigns built around fast, data-driven client service, and premium, unique branding.What are we like at SLM? We’re passionate, humble, and kind. We value data-driven thinking, speed, persistence, creativity, and teamwork. We love helping clients grow and scale through a tactile medium that has long term brand value. And finally, we get excited about transforming an old-school channel into something new through data, product, technology, and a service-driven mentality. Share our excitement? Great - we’d love to hear from you!Note: Please be aware of recent fraudulent messages claiming to offer employment at Share Local Media. If you have not gone through a recent application and interview process directly with Share Local Media, there is a high likelihood the offer you are receiving is a fraudulent one. Please disregard and apply through sharelocalmedia.com if you are interested in applying to a role.
Founded in 2016
New York, New York, USA
96 employees (40 in marketing)
92% recommend to a friend
88% CEO approval
Traffic Signals
Monthly Visitors
4.2K
Monthly Google Ads Budget
$42.7K
Traffic Source Mix
Search
29.7%
Direct
54.4%
Referral
5.8%
Social
8.8%
Paid
1.2%
Headcount Trend
Current headcount: ~96
Marketing Team
Marketing Team Size
37 (39% of company)
Median Career Experience
8 years
Median Tenure
5.1 years
People
Funding
Total Funding
$500K
Last Raise
$500K
Seed, 10 years ago
Funding History
- Jan 2016Seed • $500K