2 months ago
Sr. Paid Media Manager (GAds / Meta)
VELOX Media
Boise, ID (Unknown)Full time
Marketing jobs
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Sr. Paid Media Manager (GAds / Meta)
Boise, ID (Unknown)
Salary Not AvailableSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid search and display programs across Google and partners, with direct client ownership and the ability to sketch landing pages and banners to drive ROI.
- Campaign Ownership: Build and optimize Google and Facebook PPC programs, create keywords and ad copies, and test landing pages to lift CPC, CTR, and ROAS.
- Client Partnership: Act as the daily client-facing contact, translating performance into actionable asks and requests.
- Cross-Functional Execution: Collaborate with designers and developers to improve ad relevancy, position, and creative wireframes.
Job Description
Responsibilities
- Lead bid management strategies for PPC campaigns (ranging from $10k - $500k monthly spend) primarily on Google, with some activity through Facebook, Bing, Yahoo, Programmatic, Amazon.
- Serve as the daily client-facing contact, working with our clients - addressing questions and requests as they arise.
- Build, drive, and optimize successful Google, Facebook, and other PPC marketing campaigns
- Drive continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etc.
- Constant ongoing creation of keywords, display banners, and ad copy
- Manage Display network placement lists on AdWords and through other contextual and behavioral advertising platforms.
- Work with cross-functional teams on increasing ad relevancy scores and average ad position
- Interpret trends and make recommendations based on client ROI, CPA, CPC, CTR and ROAS
- Ability to effectively work with designers and developers and comfortable laying out a wireframe for a landing page or sketching new banner ads.
Requirements
- 5+ years in Managing Ad Campaigns
- 3+ years of Google Ads Experience
- 3+ years of Facebook Ads Experience
- A genuine passion for online marketing & paid search/media
- Google Ads & Facebook Ads Certified
- Strong communication skills; able to communicate complex information clearly
- Affiliate marketing experience a plus
- Undergraduate degree in business/marketing or equivalent experience
Benefits
- Top-Tier Competitive Compensation
- Health, Dental, & Vision Insurance (Company Matched)
- Generous 401k (Company Matched)
- Life Insurance (Company Paid)
- 3 Weeks of Paid Vacation & 12 Paid Holidays
- Empowered Work Schedules
- Private Downtown Parking (Company Paid)
- Walking Distance to Greenbelt & BODO
- On-Site Gym & Complimentary Personal Training (Weekly)
- Team Building Events, Catered Lunches & Numerous Company Parties
- Kombucha On Tap!
VELOX Media
VELOX is an ROI-Focused digital marketing agency specializing in SEO, link building, paid advertising, and conversion optimization. Focusing on revenue creation and a unique proprietary process allows VELOX campaigns to target a 400-800% return on marketing spend for your team.Specialties: Organic Search CampaignsGoogle Ads Campaign ManagementSocial Media Paid Management Conversion OptimizationDesign & Web DevelopmentVELOX by the numbers:Inc. 5000 Fastest Growing Companies 5 Years Consecutively (2019, 2020, 2021, 2022, 2023) Certified Google Premier Partner - Ranked Top 3% Worldwide400% ROI After 6 Months Of An Organic Search Campaign40% Revenue Increase Within 90 Days For Already Active Google Ads Campaigns84% Of Organic Keywords Under Management Rank Top 10Partners You Might Recognize: Clients Include: IGNITE, KitchenAid, KOIO, Tower Hobbies, Axonious, Allies of Skin, Purity Cosmetics, Thrive Causemetics, True Botanicals, 22 Days Nutrition, True Botanicals, Demdaco, Midwest Aftermarket, Klymit, KUHL, Dr. Axe, Willowtree, Camille Beckman, JEEP People, Rent The Runway, Clickbank, eBay Motors, Verizon, NBCUniversal, Rent The Runway, Sunology, True Science, Weider Global Nutrition, Suja Juice, PetLock, Besty Farms, Vera Treats, PetIQ, Chandler's Steakhouse, Proskriptive, Alturas Homes, Alturas Capital, Evengreen Technology, PakSense, Mahlia Collection, Zen Matcha Tea, Kount, Alturas Capital, Alertsense, ESG Simplicity, Germbloc, Eklipse Real Estate, Craig Stein Beverage, Nordic Clinical, Craft Beer Club, Jay Z and Barry Bonds.
Traffic Signals
Monthly Visitors
13.6K
Traffic Source Mix
Search
42.2%
Direct
41.3%
Referral
8.9%
Social
6.4%
Paid
1.1%
Headcount Trend
Current headcount: ~46
Marketing Team
Marketing Team Size
19 (41% of company)
Median Career Experience
6 years
Median Tenure
2.5 years
