3 months ago
Senior Brand Strategist, Contract
BRAINS
USA (On-site)Full time
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Senior Brand Strategist, Contract
USA (On-site)
Salary Not AvailableSenior Level6+ years expFull time
Posted 3 months ago
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Job Summary
Drive end-to-end brand strategy for early-stage brands, shaping positioning, narratives, and foundational storytelling.
- Own end-to-end brand strategy from insight through messaging.
- Must-have: ~6–10+ years in brand strategy/consulting with startup exposure.
- Standout: Contract-based role with cross-functional collaboration across creatives, founders, and clients.
Job Description
Responsibilities
- Lead and support brand strategy engagements, from insight through positioning, architecture, and messaging
- Build brands from the ground up—defining what they stand for, how they show up, and why they matter
- Develop clear, actionable brand frameworks, narratives, and guidelines that can scale
- Shape early-stage brand opportunities, including positioning territories, naming, and foundational storytelling
- Design and conduct research to inform strategy, including IDIs, founder interviews, store visits, and competitive audits
- Synthesize market, cultural, and consumer insights into sharp, usable strategic direction
- Quickly validate ideas and directions through scrappy but effective methodologies
- Partner closely with creative, design, and account teams to bring brand strategy to life
- Ensure strategic integrity across all touchpoints, from identity to campaigns
- Contribute to ideation, helping teams find the most distinctive and ownable ways a brand can show up
Requirements
- ~6–10+ years in brand strategy, planning, or consulting roles, ideally with exposure to early-stage or high-growth brands.
- Available for contract basis engagement.
Preferred
- Builder: You have real experience taking brands from zero to one—not just optimizing what already exists.
- Strategic Thinker: You bring structure to complexity, distilling inputs into clear, compelling frameworks and directions.
- Culturally Tuned-In: You have a strong pulse on the consumer landscape, especially within retail, DTC, and consumables, and understand how brands can earn attention and relevance.
- Research Fluent: You’re comfortable designing and conducting research—from IDIs to in-market immersion—and know how to turn findings into action.
- Story Shaper: You can articulate positioning, narratives, and messaging in a way that’s both strategic and creatively inspiring.
- Collaborative: You work seamlessly with creatives, founders, and cross-functional teams, influencing without ego.
- Communicative: You’re clear, confident, and persuasive—both in writing and in the room.
- Adaptable: You’re comfortable working on a contract basis and navigating fast-moving, early-stage environments.
BRAINS
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