Own and drive the Oncology Therapy Selection product marketing strategy, lead a marketing team, shape positioning and launch plans, and collaborate across R&D, Medical Affairs, access, and sales to translate clinical evidence into differentiated messaging and grow adoption.

Own portfolio strategy and performance metrics
Lead cross-functional orchestration for launches and lifecycle management

Job Description

Responsibilities

Develop and execute the product marketing strategy for the Oncology Therapy Selection portfolio, ensuring alignment with corporate objectives, commercial priorities, and long-term business goals.
Provide strategic leadership and coaching to Product Marketing Directors responsible for MI Cancer Seek® and Caris Assure™, ensuring alignment across portfolio strategy, messaging, and execution.
Define differentiated product positioning, value propositions, and messaging grounded in clinical utility, health economic value, and patient outcomes.
Lead commercialization strategies, including launch planning, market expansion initiatives, new product introductions, and lifecycle management activities.
Develop customer segmentation, targeting, and channel strategies that drive adoption among oncologists, community providers, health systems, and strategic partners.
Partner closely with Sales Leadership to develop field enablement strategies, including sales tools, training, messaging, and customer engagement resources.
Collaborate with Medical Affairs, Research & Development, Clinical Development, Product Management, Market Access, Business Development, and Commercial Operations to ensure alignment across product strategy, evidence generation, and commercialization efforts.
Translate scientific and clinical evidence into compelling marketing strategies and customer-facing communications that support product differentiation and adoption.
Monitor market dynamics, competitive intelligence, customer insights, and emerging clinical evidence to refine product positioning, messaging, pricing, and commercialization strategies.
Incorporate voice-of-customer feedback and real-world evidence into ongoing portfolio strategy and marketing initiatives.

Requirements

Bachelor's degree required; MBA, MPH, PhD, MD, or other advanced degree strongly preferred.
Twelve (12) or more years of progressive experience in product marketing, commercial strategy, or related leadership roles within healthcare, life sciences, biotechnology, diagnostics, or precision medicine.
Experience in oncology, molecular diagnostics, or precision medicine strongly preferred.
Demonstrated success leading product launches, commercialization strategies, and sustained revenue growth for complex healthcare products.
Strong understanding of clinical evidence generation, regulatory requirements, reimbursement, and healthcare market dynamics.
Proven ability to lead, develop, and mentor high-performing marketing teams.
Exceptional strategic thinking, executive communication, presentation, and cross-functional leadership skills.
Demonstrated ability to influence senior leadership and effectively manage multiple strategic initiatives in a fast-paced environment.

Caris Life Sciences

2.9 Glassdoor

Caris Life Sciences® (Caris) is the leading next-generation TechBio company and precision medicine pioneer that is actively developing and delivering innovative solutions to revolutionize healthcare and improve the human condition. Through comprehensive molecular profiling (Whole Exome and Whole Transcriptome Sequencing) and the application of advanced artificial intelligence (AI) and machine learning algorithms, Caris has created the large-scale, clinico-genomic database and computing capability needed to analyze and unravel the molecular complexity of disease. This convergence of sequencing power, big data and AI technologies provides an unmatched platform to deliver the next-generation of precision medicine tools for early detection, diagnosis, monitoring, therapy selection and drug development.Headquartered in Irving, Texas, Caris has offices in Phoenix, New York, Tokyo, Japan and Basel, Switzerland. Caris or its distributor partners provide services in the U.S., Europe, Asia and other international markets.

Founded in 1996

Irving, Texas, USA

1.5K employees (30 in marketing)

www.carislifesciences.com

44% recommend to a friend

42% CEO approval