2 weeks ago
Performance Marketing Specialist (Remote - USA)
4M Building Solutions
USA (Remote)$75K/yr – $90K/yr
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Performance Marketing Specialist (Remote - USA)
USA (Remote)
$75K/yr – $90K/yrMid Level3+ years exp
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own multi-channel campaigns from concept to reporting with a strong emphasis on email, social, and events; own content and asset creation, and keep campaigns and CRM data clean and actionable.
- Campaign execution ownership across planning through reporting with KPI tracking.
- Content creation and messaging aligned to brand, with cross-channel repurposing.
- Performance analytics using HubSpot and Google Analytics to test, optimize, and improve engagement and conversions.
Job Description
Responsibilities
- Build and launch email, social, digital, and event-based campaigns.
- Support lead generation initiatives across target industries and regions.
- Create and manage campaign workflows, landing pages, forms, and automation within HubSpot.
- Coordinate campaign execution from planning through reporting.
- Write marketing emails, landing pages, social media posts, webinar promotions, and campaign assets.
- Collaborate with subject matter experts to create compelling content.
- Ensure messaging aligns with brand standards and business objectives.
- Support content repurposing across channels.
- Assist in managing paid search, paid social, and retargeting campaigns.
- Monitor campaign performance and recommend optimizations.
Requirements
- 3–5 years of B2B marketing experience.
- Experience executing integrated marketing campaigns.
- Hands-on experience with email marketing, marketing automation, and content creation.
- Experience writing marketing copy and managing digital campaigns.
- HubSpot (strongly preferred)
- Google Analytics
- LinkedIn Campaign Manager
- Google Ads (preferred)
- Adobe Creative Suite or Canva
- Copywriting and content development
- Marketing reporting and analytics
- Project management
Preferred
- Data-driven and creative.
- Strong writer and communicator.
- Action-oriented self-starter.
- Curious and analytical.
- Highly organized but equally comfortable experimenting and optimizing.
Benefits
- Fully remote work environment.
- Opportunity to help build and shape a growing marketing organization.
- High visibility and direct collaboration with marketing leadership.
- Exposure to strategic initiatives across demand generation, brand, content, digital marketing, and sales enablement.
- Opportunity for professional growth in a fast-paced, results-driven organization.
4M Building Solutions
WHAT WE DO: Property and Facilities Managers turn to 4M for a commercial cleaning partner that delivers a proven process, customized solutions and professional cleaning crews with low turnover and complaint-free serviceWHAT MAKES 4M UNIQUE: Over 45 years of experience with a commitment to innovation, a customer-centric approach, and boasting one of the industry's lowest team member turnover rates (65-70% lower than the industry average.)PROBLEMS 4M SOLVES FOR PROPERTY / FACILITY MANAGERS:🔄 Staffing Issues / High Turnover with Cleaning Crews🚫 Lack of Process / Frustration With “One Size Fits All” Approach❗Increasing Cleaning Complaints / Work Not Being Done / etc.WHO WE ARE: With more than 6,900 team members across 27 states servicing over 215 million square feet daily, we deliver tailored janitorial, commercial cleaning, and disinfection services.OUR CLIENTS INCLUDE:✈️ FedEx💻 IBM🎓 Webster University💳 VISAWHAT OUR CLIENTS EXPERIENCE:🔧 Proactive Quality Control + Continuous Service Improvement via “Boots on the Ground” Infrastructure & Supervision🌐 One Source for Cleaning Needs + Flexibility to Customize Solutions to Meet Your Unique Challenges / Situations📞 Peace of Mind / Continuity / Clear Communications🚫 No More Cleaning Complaints SERVICES WE PROVIDE:🧽 Janitorial & Cleaning🦠 Disinfection🏥 Specialized Healthcare Services🏗 Construction Clean-up🔧 Special Services🧴 Consumable Supplies🧺Senior Living Housekeeping and LaundryWHO WE WORK WITH: 🏢 Corporate Sectors🔩 Industrial Facilities🚚 Logistics Centers🎓 Educational Institutions🏥 Healthcare Facilities👴 Senior Living CentersOUR ASSOCIATIONS:🏢 Building Service Contractors Association International (BSCAI)🏫 Building Owners and Managers Association International (BOMA)🌐 International Facility Management Association (IFMA)🏠 Institute of Real Estate Management (IREM)🧹 The Worldwide Cleaning Industry Association (ISSA)🤝 National Service
Traffic Signals
Monthly Visitors
12.7K
Monthly Google Ads Budget
$13.1K
Traffic Source Mix
Search
29.4%
Direct
46.5%
Referral
6.7%
Social
15.7%
Paid
1.5%
Headcount Trend
Current headcount: ~780
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Private Equity, 3 years ago
Funding History
- Jan 2023Private Equity