3 months ago
Senior Paid Search Strategist (B2B SaaS) – Contractor
Basware
Charlotte, NC (Remote)Full time
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Senior Paid Search Strategist (B2B SaaS) – Contractor
Charlotte, NC (Remote)
Salary Not AvailableSenior LevelFull time
Posted 3 months ago
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Job Summary
Drive paid search for enterprise B2B across multi-country campaigns to support Basware’s revenue and pipeline goals.
- Must-have: 6+ years in paid search with $1M+ Google Ads budgets and multi-language campaigns.
- Standout: Experience with ABM/intent platforms and multi-touch attribution tying paid search to pipeline.
Job Description
Responsibilities
- Campaign Management & Execution: Own the day-to-day management of paid search campaigns across Google Ads and Microsoft Ads/Bing, ensuring campaigns are well structured, correctly targeted and aligned to business priorities
- Maintain strong account hygiene, including campaign structure, keyword groupings, naming conventions, tracking and budget allocation
- Build new campaigns and actively evolve existing activity, including launching new initiatives, refining structures, and scaling or pausing campaigns in line with performance and business priorities
- Optimisation & Performance Improvement: Continuously optimise campaigns to improve efficiency metrics and pipeline-stage metrics, including keyword expansion and refinement, negative keyword management, bid strategy optimisation and budget reallocation
- Run ongoing tests across ad copy, extensions/assets and landing page alignment, ensuring learnings are applied systematically to improve performance over time
- Keyword Strategy & Search Intent: Develop and refine keyword strategy aligned to high-intent B2B audiences, ensure keywords are mapped effectively to buyer journey stages and relevant landing pages
- Identify opportunities to improve coverage across priority solution areas, balancing demand capture with demand generation activity
- Tracking, Attribution & Performance Insight: Own the paid search attribution framework end-to-end; maintain multi-touch attribution models; ensure paid search contribution to pipeline and ARR is measurable and defensible; maintain robust campaign tracking (UTM, HubSpot, CRM/Salesforce)
- Own performance reporting with pipeline and ARR contribution as the primary KPIs; report on full-funnel economics and ROI
- Ensure high-quality conversion signals and audience data are fed back into platforms to improve AI-driven optimisation and bidding performance
- Ensure reporting goes beyond channel-level performance to provide a clear view of full-funnel impact, translating insights into actionable recommendations
- Collaboration & Cross-Channel Alignment: Work closely with the Paid Media Manager, Marketing Ops, SEO and Content teams to ensure alignment across keyword strategy, messaging and landing page experience
- Provide input into landing page performance and CRO opportunities; act as an extension of the internal team with clear communication on performance and next steps
- AI, Automation & Platform Evolution: Leverage platform automation and AI-driven features within Google Ads and Microsoft Ads; apply a structured test-and-learn approach to automation-led campaign types; monitor impact of evolving search behaviours and AI-driven features
- Platform & Partner Management: Maintain an effective working relationship with Google and other key platform partners; monitor competitor activity through auction insights and adjust bidding and targeting strategies
- 6+ years’ experience in paid search / PPC, including multi-country, multi-language campaigns and enterprise audience focus
Basware
4.0 Glassdoor
Basware is how the world’s best finance teams gain complete control of every invoice, every time. Our Intelligent Invoice Lifecycle Management Platform ensures end-to-end efficiency, compliance and control for all invoice transactions. Powered by the world’s most sophisticated invoice-centric AI – trained on over 2 billion invoices – Basware's Intelligent Automation drives real ROI by transforming finance operations. We serve 6,500+ customers globally and are trusted by industry leaders including DHL, Heineken and Sony. Fueled by 40 years of specialized expertise with $10+ trillion in total spend handled, we are pioneering the next era of finance. With Basware, now it all just happens.
Founded in 1985
Espoo, Uusimaa, FIN
1.7K employees (61 in marketing)
78% recommend to a friend
84% CEO approval
Traffic Signals
Monthly Visitors
707.7K
Monthly Google Ads Budget
$37.6K
Traffic Source Mix
Search
32.9%
Direct
58.3%
Referral
6.3%
Social
0.8%
Paid
1.6%
Headcount Trend
Current headcount: ~1.7K
Marketing Team
Marketing Team Size
50 (3% of company)
Median Career Experience
16 years
Median Tenure
2.2 years
People
Marketing Leadership
Jen Le
Director - North America and Global Partner Marketing
At the company for 2 years 4 months
Leigh Celones, MBA
Product & Content Marketing Director
At the company for 2 years 6 months
Jeremy Hunt
Demand Generation Manager
At the company for 1 year 2 months
Emily Skaff (Koehler)
Field Marketing Manager - North America
At the company for 1 year 6 months
Funding
Last Raise
Series Unknown, 5 years ago
Funding History
- Dec 2020Series Unknown