Own and optimize end-to-end multi-channel campaigns (email, push, SMS), from strategy and content creation to coding, QA, and launch, with ongoing optimization based on performance insights.

Own campaigns from planning through launch across channels
Design and implement personalized content using modular code and data
Analyze results and drive iterative improvements

Job Description

Responsibilities

Campaign Build & Personalization
Own campaigns from beginning to end, developing the strategy, creating content, coding, QAing, building the target audience, and launching, ensuring a cohesive process from concept to send
Analyze campaign performance and findings post-launch, using insights to iterate on content, targeting, and design for continuous optimization
Code dynamic, personalized campaigns across email, push, and SMS using HTML, CSS, and Liquid, leveraging modular code and API-driven data to create scalable, flexible customer journeys
Execute multi-channel journeys in Braze by designing, QAing, and optimizing campaigns with Canvases, API triggers, segment filters, Liquid logic, content blocks, and personalization
Write complex personalization logic using advanced Liquid conditions, loops, and filters to parse and render dynamic content from JSON objects
Platform & Systems Management
Integrate and troubleshoot APIs by configuring endpoints, testing integrations, and collaborating with engineering to resolve data pipeline or system issues
Monitor and troubleshoot CRM performance, proactively identifying and resolving SMS delivery errors, broken links, or UTM mismatches using Braze logs, Google Postmaster, and customer data platforms
Proactively monitor platform health by tracking Braze, Customer.io, and deliverability tools (Google Postmaster, Microsoft SNDS) to identify risks or issues affecting CRM performance

Requirements

3-5 years of experience developing email campaigns with HTML/CSS
Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.)
Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice
Strong data literacy — comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards
Excellent organizational instincts, eagerly applied to marketing operations and governance
Clear, low-ego communicator who can manage multiple stakeholder requests without dropping details

Benefits

Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).
Equity - This position is eligible for equity compensation.
Training and Career Growth - Training and internal career growth opportunities.
Flexible Time Off - You know when and how you should recharge.
Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers.
Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees.

Hippo Insurance

2.7 Glassdoor

A proactive approach to homeowners insurance. Bundling modern coverage with smart home technology, and offering access to Hippo Home Care, Hippo keeps you one step ahead of problems so you can crush it as a homeowner. Learn more at Hippo.com.

Founded in 2015

San Jose, California, USA

599 employees (30 in marketing)

www.hippo.com?utm_source=linkedin&utm_medium=organic_social_homepage

38% recommend to a friend

100% CEO approval

Traffic Signals

Monthly Visitors

116.3K

Monthly Google Ads Budget

$735.6K

Traffic Source Mix

43.8%

Direct

41.9%

Referral

12.8%

Social

0.6%

Paid

0.9%

Headcount Trend

Current headcount: ~603

Marketing Team

Marketing Team Size

19 (3% of company)

Median Tenure

1.9 years

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$1.3B

Last Raise

$550M

Post IPO Equity, 5 years ago

Funding History

Aug 2021
Post IPO Equity • $550M
Dec 2020
Secondary Market
Nov 2020
Convertible Note • $350M

Recent News

Hippo Holdings Inc. (NYSE:HIPO) Given Consensus Rating of "Moderate Buy" by Brokerages

Nov 23, 2025 • MarketBeat

Insider Selling: Hippo (NYSE:HIPO) CFO Sells 1,819 Shares of Stock

Nov 20, 2025 • MarketBeat

Hippo holdings CFO Zeltser sells $58493 in shares By Investing.com

Nov 19, 2025 • Investing.com Australia

Responsibilities

Campaign Build & Personalization
Own campaigns from beginning to end, developing the strategy, creating content, coding, QAing, building the target audience, and launching, ensuring a cohesive process from concept to send
Analyze campaign performance and findings post-launch, using insights to iterate on content, targeting, and design for continuous optimization
Code dynamic, personalized campaigns across email, push, and SMS using HTML, CSS, and Liquid, leveraging modular code and API-driven data to create scalable, flexible customer journeys
Execute multi-channel journeys in Braze by designing, QAing, and optimizing campaigns with Canvases, API triggers, segment filters, Liquid logic, content blocks, and personalization
Write complex personalization logic using advanced Liquid conditions, loops, and filters to parse and render dynamic content from JSON objects
Platform & Systems Management
Integrate and troubleshoot APIs by configuring endpoints, testing integrations, and collaborating with engineering to resolve data pipeline or system issues
Monitor and troubleshoot CRM performance, proactively identifying and resolving SMS delivery errors, broken links, or UTM mismatches using Braze logs, Google Postmaster, and customer data platforms
Proactively monitor platform health by tracking Braze, Customer.io, and deliverability tools (Google Postmaster, Microsoft SNDS) to identify risks or issues affecting CRM performance

Requirements

3-5 years of experience developing email campaigns with HTML/CSS
Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.)
Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice
Strong data literacy — comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards
Excellent organizational instincts, eagerly applied to marketing operations and governance
Clear, low-ego communicator who can manage multiple stakeholder requests without dropping details

Benefits

Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).
Equity - This position is eligible for equity compensation.
Training and Career Growth - Training and internal career growth opportunities.
Flexible Time Off - You know when and how you should recharge.
Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers.
Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees.