Own end-to-end e-commerce content and search playbook across retailer platforms, turning brand, consumer, and keyword signals into high performing product content and improved discoverability.

Commerce content ownership: own commerce content and search roadmaps for Amazon, Walmart, Target and others, translating briefs into retailer-ready content.
Data-driven optimization: use keyword data and platform guidelines to improve ranking and performance across PDP, ATF, and BTF.

Job Description

Responsibilities

Leads e-commerce content strategy for digital shelf environments, translating brand, consumer, and search insights into high-performing product content across retailer platforms.
Hybrid role out of Chicago, NY, or Cincinnati
Develop digital shelf content strategies aligned to business goals
Craft SEO-informed frameworks across PDP copy, ATF imagery, and BTF content
Translate client briefs into actionable strategies across Amazon, Walmart, Target, Kroger and others
Integrate keyword and search data into natural, human-first content
Apply retailer content guidelines and constraints
Lead insight-to-creative translation
Make data-backed recommendations to improve performance
Analyze content effectiveness and refine messaging
Partner with Search teams to improve discoverability
Continuously evolve strategies based on platform changes
Collaborate with Search, Creative, and Client teams
Lead content workstreams
Present strategies and insights clearly to stakeholders
Stay current on retailer AI tools (e.g., Rufus, Sparky)
Track content trends and evolving requirements
Contribute to thought leadership
Leads commerce search strategy and optimization, turning data into actionable insights to improve discoverability, ranking, and performance across retailer platforms.
Develop commerce search strategies aligned to client goals? - Note: exact text included below

Preferred

Stay current on retailer AI tools (e.g., Rufus, Sparky)

Benefits

Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.

Equator Design

2.7 Glassdoor

Equator, a division of Marks and part of the Propelis Group, is a global packaging design agency, delivering strategy to shelf without compromise. We create powerful brands that get noticed and chosen.

Founded in 1997

Manchester, England, GBR

302 employees (143 in marketing)

www.equator-design.com

38% recommend to a friend

37% CEO approval

Traffic Signals

Monthly Visitors

3.9K

Traffic Source Mix

29.9%

Direct

27.2%

Referral

32.1%

Social

9.6%

Paid

Headcount Trend

Current headcount: ~302

Marketing Team

Marketing Team Size

9 (3% of company)

Recent News

Equator Introduces 9-Bottle Wine Refrigerator with Mood Lighting and Modern Minimalism

Oct 14, 2025 • EIN News

Equator Launches RF 1216 Compact RV-Marine-Offgrid Refrigerator-Freezer for Mobile Living

Mar 6, 2025 • EIN News

Equator Design: Designing Packaging for the New ‘Premium’

Feb 3, 2025 • Packaging World

Responsibilities

Leads e-commerce content strategy for digital shelf environments, translating brand, consumer, and search insights into high-performing product content across retailer platforms.
Hybrid role out of Chicago, NY, or Cincinnati
Develop digital shelf content strategies aligned to business goals
Craft SEO-informed frameworks across PDP copy, ATF imagery, and BTF content
Translate client briefs into actionable strategies across Amazon, Walmart, Target, Kroger and others
Integrate keyword and search data into natural, human-first content
Apply retailer content guidelines and constraints
Lead insight-to-creative translation
Make data-backed recommendations to improve performance
Analyze content effectiveness and refine messaging
Partner with Search teams to improve discoverability
Continuously evolve strategies based on platform changes
Collaborate with Search, Creative, and Client teams
Lead content workstreams
Present strategies and insights clearly to stakeholders
Stay current on retailer AI tools (e.g., Rufus, Sparky)
Track content trends and evolving requirements
Contribute to thought leadership
Leads commerce search strategy and optimization, turning data into actionable insights to improve discoverability, ranking, and performance across retailer platforms.
Develop commerce search strategies aligned to client goals? - Note: exact text included below

Preferred

Stay current on retailer AI tools (e.g., Rufus, Sparky)

Benefits

Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.