9 days ago
Director of Brand Marketing, NOYZ
Beach House Group
Los Angeles, CA (Hybrid)Full time$160K/yr – $190K/yr
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Director of Brand Marketing, NOYZ
Los Angeles, CA (Hybrid)
$160K/yr – $190K/yrDirector/Executive6+ years expFull time
Posted 9 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end GTM and brand activation across launches and replenishments, leading cross-functional campaigns, partnerships, and creative governance.
- Own cross-functional GTM for launches and replenishments
- Lead brand storytelling, partnerships, and asset governance
- Collaborate with DTC and influencers to maximize impact
Job Description
Responsibilities
- Lead end-to-end GTM execution for new launches and core replenishments - from positioning and narrative development through channel rollout and post-launch analysis - in close partnership with the SVP of Marketing.
- Oversee creative asset requests across the marketing organization and maintain integrated campaign calendars spanning multiple departments, executing against them.
- Own and/or steward the execution of experiential events, community activations, influencer events and trips, OOH, partnerships, and all brand IRL touchpoints - overseeing agencies and external partners to bring each activation to life on brand and on budget.
- Partner with DTC to ensure brand alignment, storytelling, and messaging across all initiatives - accelerating cross-functional collaboration between marketing and DTC to maximize revenue and storytelling opportunities.
- Develop, contribute to and maintain brand launch toolkits, CDJs, and other cross-functional assets - including messaging hierarchies, key claims, and consumer-facing materials.
- Serve as the brand guardian - reviewing and approving creative across all formats to ensure all assets, copy, and execution consistently reflect brand guidelines, voice, aesthetic, and strategic intent.
- Partner with cross-functional teams to develop and maintain brand guidelines, tone-of-voice documentation, and copy standards, including launch and product-specific outlines.
- Develop copy for core replenishments and ensure approved messaging for all brand copy is effectively adapted across all consumer touchpoints.
- Partner with SVP Marketing, DTC/Paid Media, Influencer, and Social to develop and manage a UGC / commissioned content pipeline serving both organic UGC and paid media needs, informed by data and brand priorities.
- Own the cross-functional marketing report - consolidating input across influencer, social, PR, and all relevant channels into a single view of activity, performance, and key learnings.
Requirements
- 6-10+ years of Brand Marketing experience
- Proven experience with integrated go-to-market strategy and execution across product launches and brand campaigns.
- Strong brand strategy, positioning, messaging, and copy development experience.
- Experience with complex cross-functional workstreams while managing multiple priorities and external partners.
- Excellent creative judgment with experience developing and approving copy, creative, and consumer-facing assets.
- Commercially minded with strong analytical skills, budget management experience, and comfort using data to inform decisions.
- Experience partnering across Creative, Product, DTC, Retail, PR, Talent, Social, and Influencer teams.
- Experience operating successfully within a high-growth environment where adaptability, speed, and sound judgment are essential.
Preferred
- The Uniquely Celebrated Skills: - A strategic operator who seamlessly shifts between big-picture thinking and hands-on execution. - A builder who creates clarity, momentum, and scalable ways of working as the brand grows. - A roll-up-your-sleeves marketer who is equally comfortable developing strategy, writing a brief, building a deck, or jumping into execution. - An owner who sees opportunities, not obstacles, and consistently moves work forward. - A multiplier who elevates the thinking, quality, and execution of everyone around them. - A commercially minded marketer who balances creativity with budgets, timelines, and measurable business impact. - A low-ego, high-EQ collaborator who brings a strong point of view, responds well to direction and feedback, and knows when to lead, support, or execute.
Benefits
- What We Offer That’s Uniquely NOYZ: - A rare chance to shape a brand from its earliest inflection point. - Creative freedom and a mark on one of the fastest brands growing in social. - A fast-paced, no-BS environment that values experimenting, ambition, being different and laughter, with minimal use of PowerPoint and absolutely no corporate RACIs.
Beach House Group
3.3 Glassdoor
A disruptive force of innovation in the beauty and lifestyle space, we are a brand incubator delivering thoughtful products and bold strategies that intuit the needs of today’s consumer. Our expertise spans from brand and product development to design, licensing, and procurement services. We are on a continuous search for white space in the marketplace to develop brands that specifically fill that gap. Beach House Group is an Equal Opportunity Employer.
Founded in 2015
El Segundo, California, USA
142 employees (15 in marketing)
48% recommend to a friend
Traffic Signals
Monthly Visitors
2.8K
Traffic Source Mix
Search
31.2%
Direct
53.1%
Referral
5.7%
Social
8.8%
Paid
1.1%
Headcount Trend
Current headcount: ~142
Marketing Team
Marketing Team Size
8 (6% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$10M
Last Raise
$10M
Series A, 6 years ago
Funding History
- Aug 2020Series A
- Nov 2019Series Unknown • $10M