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Marketing jobs

10 marketing jobs

2 weeks ago

Marketing Lead

Alibaba.com

Sunnyvale, CA (On-site)Full time$210K/yr – $300K/yr

2 months ago

Global AI Product Marketing Lead

Alibaba.com

Sunnyvale, CA (On-site)Full time$149K/yr – $246K/yr

2 months ago

Partnerships Manager (BD&Marketing)

Alibaba.com

Sunnyvale, CA (On-site)Full time$126K/yr – $208K/yr

2 months ago

Partner Marketing Expert

Alibaba.com

Sunnyvale, CA (On-site)Full time$126K/yr – $208K/yr

2 months ago

GTM & Partnerships Intern

Alibaba.com

Sunnyvale, CA (On-site)Internship$4K/mo – $5K/mo

3 months ago

U.S. Brand Marketing Lead

Alibaba.com

Sunnyvale, CA (On-site)Full time$180K/yr – $250K/yr

4 months ago

GTM Lead

Alibaba.com

Sunnyvale, CA (On-site)Full time$150K/yr – $300K/yr

4 months ago

Strategy & Growth Manager

Alibaba.com

Sunnyvale, CA (On-site)Full time$126K/yr – $234K/yr

4 months ago

Marketing Operations Intern

Alibaba.com

Sunnyvale, CA (On-site)Internship

5 months ago

Growth and Strategy

Alibaba.com

Sunnyvale, CA (On-site)Full time$95K/yr – $156K/yr

All marketing roles in the US

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All marketing roles in the US

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10 jobs

Marketing Lead

Alibaba.com

Sunnyvale, CA (On-site)

$210K/yr - $300K/yrIn-houseFull-timeSenior level8+ years exp.

2 weeks ago

Global AI Product Marketing Lead

Alibaba.com

Sunnyvale, CA (On-site)

$149K/yr - $246K/yrIn-houseFull-timeSenior level8+ years exp.

2 months ago

Partnerships Manager (BD&Marketing)

Alibaba.com

Sunnyvale, CA (On-site)

$126K/yr - $208K/yrIn-houseFull-timeSenior level5+ years exp.

2 months ago

Partner Marketing Expert

Alibaba.com

Sunnyvale, CA (On-site)

$126K/yr - $208K/yrIn-houseFull-timeSenior level5+ years exp.

2 months ago

GTM & Partnerships Intern

Alibaba.com

Sunnyvale, CA (On-site)

$4K/mo - $5K/moIn-houseInternshipIntern/new grad

2 months ago

U.S. Brand Marketing Lead

Alibaba.com

Sunnyvale, CA (On-site)

$180K/yr - $250K/yrIn-houseFull-timeSenior level8+ years exp.

3 months ago

GTM Lead

Alibaba.com

Sunnyvale, CA (On-site)

$150K/yr - $300K/yrIn-houseFull-timeMid level5+ years exp.

4 months ago

Strategy & Growth Manager

Alibaba.com

Sunnyvale, CA (On-site)

$126K/yr - $234K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

Marketing Operations Intern

Alibaba.com

Sunnyvale, CA (On-site)

In-houseInternshipIntern/new grad

4 months ago

Growth and Strategy

Alibaba.com

Sunnyvale, CA (On-site)

$95K/yr - $156K/yrIn-houseFull-timeSenior level3+ years exp.

5 months ago

Alibaba.com

Marketing Lead

Sunnyvale, CA (On-site)

$210K/yr – $300K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

Job Summary

Own and lead the global marketing strategy for Alibaba.com core products and Accio Work, shaping value proposition, go-to-market pathways, and rapid growth while aligning product storytelling, commercialization, market intelligence, and ecosystem building.

Own marketing strategy for core products and Accio Work across regions
Lead product positioning, messaging, and major launch content
Drive commercialization, growth metrics, and market feedback loops

Job Description

Responsibilities

Marketing & Planning Lead the marketing strategy for Alibaba.com's core products and Accio Work. Define the product's core value proposition from the ground up, architect end-to-end marketing pathways, and drive rapid market penetration and user growth across global regions.
Product Positioning & Content Narrative Develop deep insight into global B2B trade scenarios and translate Accio Work's AI capabilities into compelling, high-value business narratives. Own the creation of product white papers, key messaging frameworks, and major launch event content — building merchant trust in AI-powered tools through world-class storytelling.
Commercialization & Growth Loop Partner with Product, Engineering, Sales, and Operations to drive the full commercialization flywheel. Leverage deep analysis of market feedback and business data to optimize pricing strategy and channel penetration. Own the metrics for active user scale and commercial outcomes.
Market Intelligence & Competitive Analysis Maintain sharp market acuity — uncover the real pain points of global SMBs around AI-driven productivity through structured research. Conduct in-depth competitive analysis to ensure Accio Work sustains its competitive edge in the global AI landscape.
Brand Influence & Ecosystem Building Own the product's brand identity and reputation. Engage global KOLs and industry ecosystem partners to elevate product awareness in the AI productivity space on the international stage. Cultivate a thriving ecosystem of developers and users around the product.

Requirements

Proven Product/Brand Marketing Track Record 8+ years of experience in Internet, SaaS, or high-tech industries. Candidates with a demonstrable history of driving successful product launches or global market expansion are strongly preferred
AI Industry Acumen Deep passion for and understanding of generative AI and large language models. Ability to keenly identify technology trends and translate them into tangible, executable business value
Exceptional Communication Skills Outstanding English proficiency across listening, speaking, reading, and writing — English as the primary working language is essential. Strong cross-cultural communication ability, with the capacity to produce marketing proposals that are both highly professional and persuasively compelling
Strategic Thinking & Execution Power Comfortable operating at both the strategic blueprint level and in the trenches driving results. Resilient under pressure, embraces change, and brings a strong sense of ownership and accountability
Data-Driven Decision Making Sharp data intuition and logical analytical capabilities. Able to mine business opportunities from complex datasets and drive operational optimization informed by data

Alibaba.com

5.0 Glassdoor

The first business of Alibaba Group, Alibaba.com (www.alibaba.com) is the leading platform for global wholesale trade serving millions of buyers and suppliers around the world. Through Alibaba.com, small businesses can sell their products to companies in other countries. Sellers on Alibaba.com are typically manufacturers and distributors based in China and other manufacturing countries such as India, Pakistan, the United States and Thailand.Our MissionAs part of the Alibaba Group, our mission is to make it easy to do business anywhere. We do this by giving suppliers the tools necessary to reach a global audience for their products, and by helping buyers find products and suppliers quickly and efficiently.One-Stop SourcingAlibaba.com brings you hundreds of millions of products in over 40 different major categories, including consumer electronics, machinery and apparel.Buyers for these products are located in 190+ countries and regions, and exchange hundreds of thousands of messages with suppliers on the platform each day.Anytime, AnywhereAs a platform, we continue to develop services to help businesses do more and discover new opportunities. Whether it’s sourcing from your mobile phone or contacting suppliers in their local language, turn to Alibaba.com for all your global business needs.

Founded in 1999

CHN

29K employees (2,053 in marketing)

x.alibaba.com/E8P5?ck=other

0% recommend to a friend

Salaries

Posted range

$210K/yr – $300K/yr

Taken straight from the job posting.

See all Alibaba.com salaries

Marketing Team

Marketing Team Size

1,305 (5% of company)

Median Career Experience

11.5 years

Median Tenure

6.5 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Monica Wu

Global Talent Acquisition

At the company for 5 years 2 months

Abby Zhou

Senior HR Manager

At the company for 13 years 3 months

Traffic Signals

Monthly Visitors

177.3M

Monthly Google Ads Budget

$833.2K

Traffic Source Mix

36%

Direct

55.7%

Referral

4.5%

Social

1.5%

Paid

2.1%

Headcount Trend

Current headcount: ~28.7K

Recent News

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Oct 21, 2025 • MSN

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Sep 23, 2025 • 新浪网

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Sep 18, 2025 • Mashdigi

Links

x.alibaba.com/E8P5?ck=other

X (Twitter)

Responsibilities

Marketing & Planning Lead the marketing strategy for Alibaba.com's core products and Accio Work. Define the product's core value proposition from the ground up, architect end-to-end marketing pathways, and drive rapid market penetration and user growth across global regions.
Product Positioning & Content Narrative Develop deep insight into global B2B trade scenarios and translate Accio Work's AI capabilities into compelling, high-value business narratives. Own the creation of product white papers, key messaging frameworks, and major launch event content — building merchant trust in AI-powered tools through world-class storytelling.
Commercialization & Growth Loop Partner with Product, Engineering, Sales, and Operations to drive the full commercialization flywheel. Leverage deep analysis of market feedback and business data to optimize pricing strategy and channel penetration. Own the metrics for active user scale and commercial outcomes.
Market Intelligence & Competitive Analysis Maintain sharp market acuity — uncover the real pain points of global SMBs around AI-driven productivity through structured research. Conduct in-depth competitive analysis to ensure Accio Work sustains its competitive edge in the global AI landscape.
Brand Influence & Ecosystem Building Own the product's brand identity and reputation. Engage global KOLs and industry ecosystem partners to elevate product awareness in the AI productivity space on the international stage. Cultivate a thriving ecosystem of developers and users around the product.

Requirements

Proven Product/Brand Marketing Track Record 8+ years of experience in Internet, SaaS, or high-tech industries. Candidates with a demonstrable history of driving successful product launches or global market expansion are strongly preferred
AI Industry Acumen Deep passion for and understanding of generative AI and large language models. Ability to keenly identify technology trends and translate them into tangible, executable business value
Exceptional Communication Skills Outstanding English proficiency across listening, speaking, reading, and writing — English as the primary working language is essential. Strong cross-cultural communication ability, with the capacity to produce marketing proposals that are both highly professional and persuasively compelling
Strategic Thinking & Execution Power Comfortable operating at both the strategic blueprint level and in the trenches driving results. Resilient under pressure, embraces change, and brings a strong sense of ownership and accountability
Data-Driven Decision Making Sharp data intuition and logical analytical capabilities. Able to mine business opportunities from complex datasets and drive operational optimization informed by data