[data-jobs-server-fallback] { display: block !important; } [data-jobs-client-shell] { display: none !important; }

Marketing jobs

9 marketing jobs

2 weeks ago

Global AI Product Marketing Lead

Alibaba.com

Sunnyvale, CA (On-site)Full time$149K/yr – $246K/yr

3 weeks ago

Partnerships Manager (BD&Marketing)

Alibaba.com

Sunnyvale, CA (On-site)Full time$126K/yr – $208K/yr

3 weeks ago

Partner Marketing Expert

Alibaba.com

Sunnyvale, CA (On-site)Full time$126K/yr – $208K/yr

5 weeks ago

GTM & Partnerships Intern

Alibaba.com

Sunnyvale, CA (On-site)Internship$4K/mo – $5K/mo

7 weeks ago

U.S. Brand Marketing Lead

Alibaba.com

Sunnyvale, CA (On-site)Full time$180K/yr – $250K/yr

2 months ago

GTM Lead

Alibaba.com

Sunnyvale, CA (On-site)Full time$150K/yr – $300K/yr

3 months ago

Strategy & Growth Manager

Alibaba.com

Sunnyvale, CA (On-site)Full time$126K/yr – $234K/yr

3 months ago

Marketing Operations Intern

Alibaba.com

Sunnyvale, CA (On-site)Internship

4 months ago

Growth and Strategy

Alibaba.com

Sunnyvale, CA (On-site)Full time$95K/yr – $156K/yr

All marketing roles in the US

Get alerts for this search

All marketing roles in the US

Get alerts for this search

9 jobs

Global AI Product Marketing Lead

Alibaba.com

Sunnyvale, CA (On-site)

$149K/yr - $246K/yrIn-houseFull-timeSenior level8+ years exp.

2 weeks ago

Partnerships Manager (BD&Marketing)

Alibaba.com

Sunnyvale, CA (On-site)

$126K/yr - $208K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

Partner Marketing Expert

Alibaba.com

Sunnyvale, CA (On-site)

$126K/yr - $208K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

GTM & Partnerships Intern

Alibaba.com

Sunnyvale, CA (On-site)

$4K/mo - $5K/moIn-houseInternshipIntern/new grad

5 weeks ago

U.S. Brand Marketing Lead

Alibaba.com

Sunnyvale, CA (On-site)

$180K/yr - $250K/yrIn-houseFull-timeSenior level8+ years exp.

7 weeks ago

GTM Lead

Alibaba.com

Sunnyvale, CA (On-site)

$150K/yr - $300K/yrIn-houseFull-timeMid level5+ years exp.

2 months ago

Strategy & Growth Manager

Alibaba.com

Sunnyvale, CA (On-site)

$126K/yr - $234K/yrIn-houseFull-timeSenior level5+ years exp.

3 months ago

Marketing Operations Intern

Alibaba.com

Sunnyvale, CA (On-site)

In-houseInternshipIntern/new grad

3 months ago

Growth and Strategy

Alibaba.com

Sunnyvale, CA (On-site)

$95K/yr - $156K/yrIn-houseFull-timeSenior level3+ years exp.

4 months ago

Alibaba.com

Global AI Product Marketing Lead

Sunnyvale, CA (On-site)

$149K/yr – $246K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the global GTM strategy for Alibaba.com core products, architect end-to-end marketing pathways, and drive rapid market penetration across regions.

Growth & commercialization: Own the commercialization flywheel with product, engineering, sales, and ops to optimize pricing, channels, and active-user growth.
Brand storytelling: Translate AI capabilities into compelling narratives, build white papers, messaging, and major launch content to win merchant trust.
Market intelligence & ecosystem: Run global SMB pain-point research and competitive analysis to sharpen positioning and grow the ecosystem.

Job Description

Responsibilities

Global GTM Strategy & Planning Lead the global go-to-market strategy for Alibaba.com's core products and Accio Work. Define the product's core value proposition from the ground up, architect end-to-end marketing pathways, and drive rapid market penetration and user growth across global regions.
Product Positioning & Content Narrative Develop deep insight into global B2B trade scenarios and translate Accio Work's AI capabilities into compelling, high-value business narratives. Own the creation of product white papers, key messaging frameworks, and major launch event content — building merchant trust in AI-powered tools through world-class storytelling.
Commercialization & Growth Loop Partner with Product, Engineering, Sales, and Operations to drive the full commercialization flywheel. Leverage deep analysis of market feedback and business data to optimize pricing strategy and channel penetration. Own the metrics for active user scale and commercial outcomes.
Market Intelligence & Competitive Analysis Maintain sharp market acuity — uncover the real pain points of global SMBs around AI-driven productivity through structured research. Conduct in-depth competitive analysis to ensure Accio Work sustains its competitive edge in the global AI landscape.
Brand Influence & Ecosystem Building Own the product's brand identity and reputation. Engage global KOLs and industry ecosystem partners to elevate product awareness in the AI productivity space on the international stage. Cultivate a thriving ecosystem of developers and users around the product.

Requirements

Proven Product/Brand Marketing Track Recor d 8+ years of experience in Internet, SaaS, or high-tech industries. Candidates with a demonstrable history of driving successful product launches or global market expansion are strongly preferred
AI Industry Acume n Deep passion for and understanding of generative AI and large language models. Ability to keenly identify technology trends and translate them into tangible, executable business value
Exceptional Communication Skill s Outstanding English proficiency across listening, speaking, reading, and writing — English as the primary working language is essential. Strong cross-cultural communication ability, with the capacity to produce marketing proposals that are both highly professional and persuasively compelling
Strategic Thinking & Execution Powe r Comfortable operating at both the strategic blueprint level and in the trenches driving results. Resilient under pressure, embraces change, and brings a strong sense of ownership and accountability
Data-Driven Decision Makin g Sharp data intuition and logical analytical capabilities. Able to mine business opportunities from complex datasets and drive operational optimization informed by data

Alibaba.com

5.0 Glassdoor

The first business of Alibaba Group, Alibaba.com (www.alibaba.com) is the leading platform for global wholesale trade serving millions of buyers and suppliers around the world. Through Alibaba.com, small businesses can sell their products to companies in other countries. Sellers on Alibaba.com are typically manufacturers and distributors based in China and other manufacturing countries such as India, Pakistan, the United States and Thailand.Our MissionAs part of the Alibaba Group, our mission is to make it easy to do business anywhere. We do this by giving suppliers the tools necessary to reach a global audience for their products, and by helping buyers find products and suppliers quickly and efficiently.One-Stop SourcingAlibaba.com brings you hundreds of millions of products in over 40 different major categories, including consumer electronics, machinery and apparel.Buyers for these products are located in 190+ countries and regions, and exchange hundreds of thousands of messages with suppliers on the platform each day.Anytime, AnywhereAs a platform, we continue to develop services to help businesses do more and discover new opportunities. Whether it’s sourcing from your mobile phone or contacting suppliers in their local language, turn to Alibaba.com for all your global business needs.

Founded in 1999

CHN

29K employees (2,053 in marketing)

x.alibaba.com/E8P5?ck=other

0% recommend to a friend

Traffic Signals

Monthly Visitors

177.3M

Monthly Google Ads Budget

$833.2K

Traffic Source Mix

36%

Direct

55.7%

Referral

4.5%

Social

1.5%

Paid

2.1%

Headcount Trend

Current headcount: ~28.7K

Marketing Team

Marketing Team Size

1,305 (5% of company)

Median Career Experience

11.5 years

Median Tenure

8.6 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Monica Wu

Global Talent Acquisition

At the company for 5 years 1 month

Abby Zhou

Senior HR Manager

At the company for 13 years 2 months

Recent News

惠誉：确认阿里巴巴“A”长期本外币发行人主体评级，展望维持“稳定”

Oct 21, 2025 • MSN

入股十年，阿里巴巴首次减持苏宁易购

Sep 23, 2025 • 新浪网

AI大时代来临！ Alibaba.com化身中小企业「AI超级店长」，助攻跨境电商再升级

Sep 18, 2025 • Mashdigi

Responsibilities

Global GTM Strategy & Planning Lead the global go-to-market strategy for Alibaba.com's core products and Accio Work. Define the product's core value proposition from the ground up, architect end-to-end marketing pathways, and drive rapid market penetration and user growth across global regions.
Product Positioning & Content Narrative Develop deep insight into global B2B trade scenarios and translate Accio Work's AI capabilities into compelling, high-value business narratives. Own the creation of product white papers, key messaging frameworks, and major launch event content — building merchant trust in AI-powered tools through world-class storytelling.
Commercialization & Growth Loop Partner with Product, Engineering, Sales, and Operations to drive the full commercialization flywheel. Leverage deep analysis of market feedback and business data to optimize pricing strategy and channel penetration. Own the metrics for active user scale and commercial outcomes.
Market Intelligence & Competitive Analysis Maintain sharp market acuity — uncover the real pain points of global SMBs around AI-driven productivity through structured research. Conduct in-depth competitive analysis to ensure Accio Work sustains its competitive edge in the global AI landscape.
Brand Influence & Ecosystem Building Own the product's brand identity and reputation. Engage global KOLs and industry ecosystem partners to elevate product awareness in the AI productivity space on the international stage. Cultivate a thriving ecosystem of developers and users around the product.

Requirements

Proven Product/Brand Marketing Track Recor d 8+ years of experience in Internet, SaaS, or high-tech industries. Candidates with a demonstrable history of driving successful product launches or global market expansion are strongly preferred
AI Industry Acume n Deep passion for and understanding of generative AI and large language models. Ability to keenly identify technology trends and translate them into tangible, executable business value
Exceptional Communication Skill s Outstanding English proficiency across listening, speaking, reading, and writing — English as the primary working language is essential. Strong cross-cultural communication ability, with the capacity to produce marketing proposals that are both highly professional and persuasively compelling
Strategic Thinking & Execution Powe r Comfortable operating at both the strategic blueprint level and in the trenches driving results. Resilient under pressure, embraces change, and brings a strong sense of ownership and accountability
Data-Driven Decision Makin g Sharp data intuition and logical analytical capabilities. Able to mine business opportunities from complex datasets and drive operational optimization informed by data