Own social and event driven marketing while coordinating cross-functional teams and external partners to lift brand visibility, engagement, and ROI across multiple business units.

Growth & Social Strategy: Build the social direction and messaging to strengthen brand presence.
Events & Partnerships: Lead conferences, webinars, sponsorships, and roundtables.
Operations & Analytics: Plan annual/quarterly marketing work, manage budget, and coordinate vendor/agency work for ROI optimization.

Job Description

Responsibilities

Build and lead the social media strategy to strengthen the brand, increase engagement, and ensure consistent brand visibility and messaging.
Manage social media campaigns, including market research, messaging, copywriting, content planning, and Canva design.
Manage the company website and social media channels.
Lead and produce professional conferences, sponsorships, webinars, and roundtables.
Build annual and quarterly marketing plans and execute them, including measurement, analysis, and performance optimization with a focus on ROI.
Plan and manage the marketing budget.
Lead GEO and SEO activities to improve organic visibility in search engines.
Manage external service providers.
Manage a team of 2 to 3 marketing and SDR students, including task allocation, follow-up, and performance tracking.
Provide marketing services to multiple abra business units and work closely with cross-functional teams.

Requirements

3-5 years of significant experience in digital marketing.
Experience in social media strategy, content creation, campaign management, and brand visibility.
Experience managing websites and social media channels.
Experience leading marketing events, webinars, sponsorships, or professional roundtables.
Experience building marketing plans, measuring performance, analyzing data, and optimizing activities.
Experience working with external vendors and internal stakeholders.
High level of creativity and out-of-the-box thinking.
Excellent interpersonal skills, strong verbal and written communication skills, and a strong team-player mindset.
High level of independence, ownership, organization, attention to detail, and ability to manage multiple tasks.
Hebrew at mother-tongue level and very good English.

Preferred

Experience with Marketing Automation platforms and customer journey management - advantage.
PPC knowledge - advantage.
Background in Professional Services companies in the IT field - advantage.

abra

3.9 Glassdoor

abra is composed of over 1,000 experts delivering cutting-edge tech solutions across BI & AI, ERP, CRM, Cyber, Cloud & Infrastructure, R&D, Web & Mobile, e-Commerce, and more.We specialize in integrating technological systems with business goals – creating smart, scalable, and customized solutions that help our clients grow.As a trusted partner of leading software providers like Microsoft, Salesforce, SAP, Oracle, Priority, Magento, monday.com, AWS, and Red Hat, abra delivers solutions that span from core system development and implementation to strategic consulting and ongoing support.We work across industries to deliver innovation, stability, and long-term value.Our DNA: people, processes, and tech – driving innovation and real business impact.Want to grow your skills and career? Join us!

Founded in 2020

Raanana, Center District, ISR

707 employees (29 in marketing)

www.abra-it.com

81% recommend to a friend

Traffic Signals

Monthly Visitors

11.3K

Traffic Source Mix

44.7%

Direct

38.1%

Referral

10.2%

Social

Paid

0.7%

Headcount Trend

Current headcount: ~707

Marketing Team

Marketing Team Size

15 (2% of company)

Recent News

Abra to become a publicly traded US company

Oct 15, 2025 • FlightGlobal

How Abra Works To Embed Digital Assets Into Wealth Mainstream

Apr 30, 2025 • Family Wealth Report

Responsibilities

Build and lead the social media strategy to strengthen the brand, increase engagement, and ensure consistent brand visibility and messaging.
Manage social media campaigns, including market research, messaging, copywriting, content planning, and Canva design.
Manage the company website and social media channels.
Lead and produce professional conferences, sponsorships, webinars, and roundtables.
Build annual and quarterly marketing plans and execute them, including measurement, analysis, and performance optimization with a focus on ROI.
Plan and manage the marketing budget.
Lead GEO and SEO activities to improve organic visibility in search engines.
Manage external service providers.
Manage a team of 2 to 3 marketing and SDR students, including task allocation, follow-up, and performance tracking.
Provide marketing services to multiple abra business units and work closely with cross-functional teams.

Requirements

3-5 years of significant experience in digital marketing.
Experience in social media strategy, content creation, campaign management, and brand visibility.
Experience managing websites and social media channels.
Experience leading marketing events, webinars, sponsorships, or professional roundtables.
Experience building marketing plans, measuring performance, analyzing data, and optimizing activities.
Experience working with external vendors and internal stakeholders.
High level of creativity and out-of-the-box thinking.
Excellent interpersonal skills, strong verbal and written communication skills, and a strong team-player mindset.
High level of independence, ownership, organization, attention to detail, and ability to manage multiple tasks.
Hebrew at mother-tongue level and very good English.

Preferred

Experience with Marketing Automation platforms and customer journey management - advantage.
PPC knowledge - advantage.
Background in Professional Services companies in the IT field - advantage.