Responsibilities

• Understand the requirements of Marketing stakeholders and work with technical teams to ensure the system(s) can deliver on those requirements.
• Create automated, multi-touch, targeted prospect and customer lifecycle digital marketing campaigns
• Client management of internal stakeholders acting as an internal email consultant on email marketing best practices.
• Be accountable for quality execution and timeliness of all email projects and campaigns.
• Monitor daily email sends and data transfer processes to ensure proper execution of email programs.
• Report on the delivery of email campaigns and journeys as well as provide insight for optimization.
• Provide recommendations and input on goals, objectives, strategy and email best practices.
• Keep management in the loop on email performance against goals and objectives.
• Work within Marketing Services and with the IT team on projects that span marketing technologies and other systems (i.e. Salesforce Sales Cloud, Microsoft Dynamics, Google Analytics)
• Recommend marketing automation and email build best practices, troubleshoot issues, and ensure adherence to development standards, compliance regulations, and accessibility guidelines.

Requirements

• Bachelor's Degree in Marketing, Communications or a related field
• In lieu of a degree, an additional 3 years of experience may be considered
• 1-3 years of experience in marketing automation platforms (preferably Marketing Cloud, Marketo, Pardot, Adobe Campaign)

Preferred

• HTML and some basic coding knowledge is preferred
• Experience using SQL and similar queries to analyze data is preferred
• Strong project management skills and exceptional attention to detail.
• Ability to work in a fast-paced environment working with multiple stakeholders.
• Experience managing projects of varying complexity; time and project management are critical skills.
• Demonstrated resourcefulness, motivation, initiative and creative problem solving.
• Ability to think strategically while also able to “roll up your sleeves” and do the hands-on work necessary to meet deadlines.
• Knowledge of test and learn practices a plus (such as A/B Testing, Multivariate Testing, etc.)
• Must be flexible with the ability to adapt to, and drive change.
• Self-starter with strong interpersonal skills who both works well within a team and independently

Benefits

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness