Own a cluster level marketing engine that blends strategy, cross functional execution, and data driven optimization across campaigns, brand and insights.

Campaign Planning & Activation: Lead integrated campaigns aligned to customer, brand and commercial metrics for the cluster.
Customer Insights & Analytics: Ground plans in audience understanding and market trends with the Global Insights & Strategy team.
Cluster Marketing & Budget Oversight: Adapt global activity to local markets, report to leadership, and manage the cluster budget to avoid overspend.

Job Description

Responsibilities

Marketing Strategy: Be a key contributor in developing the marketing strategy for your cluster led by the GTM Director, aligning with the company’s overall business objectives. Ensure a cohesive and impactful brand presence across your market.
Campaign Planning & Activation/Execution: Lead the planning, development, and activation/execution of compelling integrated marketing campaigns for your cluster and experiences that engage and inspire our target audiences and deliver our customer, brand and commercial objectives.
Creative Development and Adaptation: Creative campaign development and adaptation, from brief to execution, ensuring alignment with brand positioning, audience insight, and business goals; working in conjunction with the global team.
Brand Management: Work closely with the Global Brand to align marketing efforts with brand strategies and frameworks and drive brand growth. Ensure consistent brand messaging and identity across all marketing activity.
Cross-Functional Collaboration: Deliver our marketing objectives by embracing matrix working and building partnerships across Merlin and with external agencies to ensure strategies are integrated across all customer touchpoints.
Customer Insights & Analytics: In collaboration with the Global Insights and Strategy team, drive customer engagement by placing target customers at the heart of marketing plans, ensuring a deep understanding of customer behaviour, market trends, and the competitive landscape.
Cluster Marketing: Work as a team with your cluster to support your GTM Director by developing marketing plans that deliver our cluster objectives. Drive relevance and effectiveness by ensuring any global activity is adapted effectively to meet local market needs. Use frameworks provided for regional teams to help achieve local marketing goals and build best practice.
Leadership. Role model Merlin values and behaviours to all team members around you, helping to foster a culture of creativity, collaboration, and excellence.
Measurement & Budgets: Provide regular reporting and insight to senior leadership, making data-driven recommendations for continuous improvement. Manage the cluster marketing budget, ensuring optimal allocation of resources across campaigns and regions with no overspend.

Requirements

5+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.
Excellent verbal and written communication skills
Proven success in developing and executing integrated marketing campaigns
Experience working within complex organizations and collaborating with different teams, balancing priorities.
Leadership and people management skills, with experience in managing and developing people, directly or indirectly.
Strong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategies.
Excellent stakeholder management
Proven experience managing marketing budgets and demonstrating marketing ROI. Robust commercial understanding in particular the role marketing plays in business performance.
A passion for the entertainment and tourism industry, with a customer-first approach to marketing.

Benefits

Benefits of Joining Merlin Entertainments!
Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
Outstanding Paid Time Off (PTO): Enjoy well-deserved breaks to recharge!
Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
Recognition Programs and Rewards: Celebrate your achievements and hard work!
401(k) Program: Save for the future with company matching contributions.
Tuition Reimbursement Programs: Get support for further education and career growth.
Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!
Ready to be a part of the magic? Apply today and start your adventure with Merlin Entertainments! ✨
Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

Merlin Entertainments

3.6 Glassdoor

Follow us on Instagram: @MerlinentertainmentsThe greatest place in the world to work and play 💜Merlin Entertainments is the global leader in branded entertainment destinations. We create and deliver memorable, immersive brand experiences for over 60 million guests every year.Merlin Entertainments has over 140 attractions worldwide, ranging from indoor attractions such as SEA LIFE and Madame Tussauds to iconic theme parks like LEGOLAND and Alton Towers Resort. Working for Merlin Entertainments is unlike a job anywhere else. You could be counting penguins, protecting the sea, crafting the perfect celebrity eyebrows or making a child’s day magical. Not all of us have jobs in attractions, but we are all involved in fascinating work. Sound like fun? Join us, and be part of creating amazing memories for millions of people around the world.

Founded in 1999

Poole, England, GBR

4.9K employees (1,209 in marketing)

www.merlinentertainments.biz

67% recommend to a friend

62% CEO approval

Traffic Signals

Monthly Visitors

62.3K

Traffic Source Mix

52.7%

Direct

31.6%

Referral

11.4%

Social

Paid

Headcount Trend

Current headcount: ~4.9K

Marketing Team

Marketing Team Size

503 (10% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Last Raise

Private Equity, 16 years ago

Funding History

Jun 2010
Private Equity

Recent News

Alton Towers reveals the secret to a good scaremaze

Sep 17, 2025 • Attractions Daily - Latest Industry News

Merlin Entertainments' LEGOLAND® Discovery Centre Hong Kong Halloween Special Event: "Monster Party" Unleashes a Brick-or-Treat Adventure

Sep 16, 2025 • Media Outreach

Selena Gomez joins lineup at Madame Tussauds Orlando

Sep 8, 2025 • The Orlando Sentinel

Responsibilities

Marketing Strategy: Be a key contributor in developing the marketing strategy for your cluster led by the GTM Director, aligning with the company’s overall business objectives. Ensure a cohesive and impactful brand presence across your market.
Campaign Planning & Activation/Execution: Lead the planning, development, and activation/execution of compelling integrated marketing campaigns for your cluster and experiences that engage and inspire our target audiences and deliver our customer, brand and commercial objectives.
Creative Development and Adaptation: Creative campaign development and adaptation, from brief to execution, ensuring alignment with brand positioning, audience insight, and business goals; working in conjunction with the global team.
Brand Management: Work closely with the Global Brand to align marketing efforts with brand strategies and frameworks and drive brand growth. Ensure consistent brand messaging and identity across all marketing activity.
Cross-Functional Collaboration: Deliver our marketing objectives by embracing matrix working and building partnerships across Merlin and with external agencies to ensure strategies are integrated across all customer touchpoints.
Customer Insights & Analytics: In collaboration with the Global Insights and Strategy team, drive customer engagement by placing target customers at the heart of marketing plans, ensuring a deep understanding of customer behaviour, market trends, and the competitive landscape.
Cluster Marketing: Work as a team with your cluster to support your GTM Director by developing marketing plans that deliver our cluster objectives. Drive relevance and effectiveness by ensuring any global activity is adapted effectively to meet local market needs. Use frameworks provided for regional teams to help achieve local marketing goals and build best practice.
Leadership. Role model Merlin values and behaviours to all team members around you, helping to foster a culture of creativity, collaboration, and excellence.
Measurement & Budgets: Provide regular reporting and insight to senior leadership, making data-driven recommendations for continuous improvement. Manage the cluster marketing budget, ensuring optimal allocation of resources across campaigns and regions with no overspend.

Requirements

5+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.
Excellent verbal and written communication skills
Proven success in developing and executing integrated marketing campaigns
Experience working within complex organizations and collaborating with different teams, balancing priorities.
Leadership and people management skills, with experience in managing and developing people, directly or indirectly.
Strong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategies.
Excellent stakeholder management
Proven experience managing marketing budgets and demonstrating marketing ROI. Robust commercial understanding in particular the role marketing plays in business performance.
A passion for the entertainment and tourism industry, with a customer-first approach to marketing.

Benefits

Benefits of Joining Merlin Entertainments!
Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
Outstanding Paid Time Off (PTO): Enjoy well-deserved breaks to recharge!
Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
Recognition Programs and Rewards: Celebrate your achievements and hard work!
401(k) Program: Save for the future with company matching contributions.
Tuition Reimbursement Programs: Get support for further education and career growth.
Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!
Ready to be a part of the magic? Apply today and start your adventure with Merlin Entertainments! ✨
Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.