5 weeks ago
Senior Segment Field Marketing
Siteimprove
Minneapolis, MN (On-site)Full time$80K/yr – $100K/yr
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Senior Segment Field Marketing
Minneapolis, MN (On-site)
$80K/yr – $100K/yrSenior Level6+ years expFull time
Posted 5 weeks ago
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Job Summary
Own a field-driven ABM and pipeline engine, coordinating 1:Few and 1:Many programs by industry to drive revenue, with heavy emphasis on intent signals, events, and executive programs.
- ABM Strategy: Tiered, industry-focused program design and target-list prioritization
- Campaign Execution: Multi-touch sequences across outbound, digital, mail, and executive programs
- Measurement & Enablement: Regular pipeline reviews, sales enablement, and attribution via multi-touch dashboards
Job Description
Own and optimize a tiered ABM engine across 1:Few and 1:Many by industry, tied to revenue with event and digital programs that feed Sales and RevOps decisions.
- Responsibilities: Design ABM by industry vertical, build target lists with intent signals
- Campaign Execution: Create multi-touch outbound, direct mail, digital, and executive programs
- Campaign Integration: Align with Product Marketing to translate ICP challenges into program themes
- Industry Engagement: Activate events, associations, and communities to drive pipeline
- Commercial Strategy: Shape programs for new logos and expansion, including roundtables and webinars
- Sales Enablement: Partner with Sales/BDR, specify campaign context and follow-up cadences
- Regional Planning: Manage a regional event calendar linked to pipeline goals
- Event ROI: Own pre-post event processes and BDR enablement
- Budget & KPIs: Govern field marketing budget and measure sourced/influenced pipeline and CAC
- Attribution & Automation: Use Dreamdata for multi-touch insights and optimize Pardot/HubSpot/Marketo
Siteimprove
3.3 Glassdoor
At Siteimprove, we transform access to the digital world. That’s why we created Siteimprove.ai, the Agentic Content Intelligence Platform where accessibility meets performance. Our unified platform combines accessibility, analytics, AEO, SEO, and content strategy into a seamless flow, empowering your teams to create content that’s not just compliant but impactful for both humans and AI. In a world of infinite content and evolving compliance standards, we help you go beyond the basics. With AI-powered systems and actionable insights, we ensure your digital content is relevant, easy to find, and accessible to everyone. Because reaching and engaging your entire audience doesn’t just check a box – it’s transformative.
Founded in 2003
Minneapolis, Minnesota, USA
415 employees (38 in marketing)
63% recommend to a friend
61% CEO approval
Traffic Signals
Monthly Visitors
178.7K
Monthly Google Ads Budget
$237.7K
Traffic Source Mix
Search
37.4%
Direct
53.7%
Referral
5.7%
Social
2%
Paid
1%
Headcount Trend
Current headcount: ~417
Marketing Team
Marketing Team Size
29 (7% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$55M
Last Raise
$55M
Series Unknown, 6 years ago
Funding History
- Jan 2020Series Unknown
- Dec 2015Private Equity • $55M