4 months ago
Senior Technical Product Marketing Manager - Human Identity & Access
CyberArk
Boston, MA (On-site)Full time$160K/yr – $210K/yr
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Senior Technical Product Marketing Manager - Human Identity & Access
Boston, MA (On-site)
$160K/yr – $210K/yrSenior Level7+ years expFull time
Posted 4 months ago
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Job Summary
Drive identity security product messaging and GTM enablement for CyberArk's human-access suite, translating complex capabilities into clear value; partner with PM/Engineering and field teams to launch features and enable sellers.
- Must-have: 7+ years in technical product marketing or related roles in cybersecurity.
- Standout: Experience launching cloud IAM/SaaS or developer‑focused identity tools.
- Standout: Proven technical enablement delivery (labs, workshops) for sales, partners, or customers.
Job Description
Responsibilities
- Own the technical positioning and messaging for the human-access product suite, crafting clear, differentiated value propositions.
- Develop and deliver go-to-market and sales enablement materials: solution briefs, data sheets, integration guides, competitive comparisons, demo scripts, reference architectures, etc., for both technical and business audiences (sales, pre-sales, field, partners).
- Collaborate closely with Product Management and Engineering to deeply understand product capabilities, roadmap, technical dependencies, and real-world use cases.
- Lead and coordinate product launches and feature rollouts, aligning GTM activities across field marketing, sales, partner teams, and customer success.
- Enable the field: deliver demos, hands-on labs, webinars, workshops, and technical training to sales engineers, customers, and partners to showcase how products solve real identity and access problems.
- Monitor market trends, competitive landscape (e.g. identity/IAM, PAM, IGA vendors), and regulatory developments; feed insights into positioning, roadmap, and messaging.
- Work cross-functionally to represent the customer and user: understand their identity-security challenges, compliance needs, and operational constraints -shape messaging and content accordingly.
Requirements
- 7+ years of experience in technical product marketing, product marketing, solutions engineering, product management, or similar, preferably within cybersecurity or enterprise software.
- Strong technical competence or background (e.g. computer science, engineering, or equivalent). Confident grappling with identity, access, privileged access, IGA, workforce/Dev identity, hybrid/cloud environments.
- Demonstrated ability to craft technical content (whitepapers, datasheets, integration guides), produce clear positioning and messaging, and deliver compelling demos/presentations to technical and business audiences.
- Excellent cross-functional collaboration skills: Comfortable working with engineering, product, sales, pre-sales, marketing, and customer success.
- Analytical mindset: Able to draw insights from market trends and competitive data, and translate them into strategic positioning, messaging, and GTM moves.
- Strong communication skills (written and verbal), ability to simplify complexity without losing precision, and confidence in presenting to senior stakeholders/customers.
- Previous experience marketing identity security, IAM, PAM, IGA, workforce developer-access tools.
- Familiarity with enterprise security buyers, compliance standards, regulated industries, and real-world identity/access challenges.
- Experience launching cloud-based IAM/SaaS solutions, developer-focused identity tools, or hybrid security products.
- Experience delivering technical enablement (workshops, labs) for sales, partners, or customers.
Benefits
- The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.
CyberArk
4.1 Glassdoor
CyberArk is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads, and the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. For over 25 years, CyberArk has led the market in securing enterprises against cyber attacks that take cover behind insider privileges and attack critical enterprise assets. Today, only CyberArk delivers a new category of targeted security solutions that help leaders stop reacting to cyber threats and get ahead of them, preventing attack escalation before irreparable business harm is done. At a time when auditors and regulators recognize that privileged accounts are the fast track for cyber attacks and demand stronger protection, CyberArk’s security solutions master high-stakes compliance and audit requirements while arming businesses to protect what matters most.
Founded in 1999
Newton Centre, Massachusetts, USA
4.7K employees (120 in marketing)
79% recommend to a friend
89% CEO approval
Traffic Signals
Monthly Visitors
633.9K
Monthly Google Ads Budget
$247K
Traffic Source Mix
Search
47.8%
Direct
42.1%
Referral
7.7%
Social
1.5%
Paid
0.9%
Headcount Trend
Current headcount: ~3.7K
Marketing Team
Marketing Team Size
120 (3% of company)
Funding
Total Funding
$1.7B
Last Raise
$1.1B
Post IPO Debt, 9 months ago
Funding History
- Jun 2025Post IPO Debt • $1.1B
- Nov 2019Post IPO Debt • $500M
- Sep 2014Post IPO Equity