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Marketing jobs

1,480 marketing jobs

4 weeks ago

Head of Customer Lifecycle Marketing

Justworks

New York City, NY (Hybrid)Full time$166K/yr – $214K/yr

4 weeks ago

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Marketing jobs in the US with a SaaS business model

Justworks

Head of Customer Lifecycle Marketing

New York City, NY (Hybrid)

$166K/yr – $214K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

Job Summary

The role leads end-to-end Customer Lifecycle Marketing, owning portfolio design, journey architecture, lifecycle channels, and performance insights while leading a small team and partnering with operations to enable growth and revenue.

Own and optimize a cross-channel customer lifecycle portfolio
Design journey architecture and delivery logic
Lead a high-impact lifecycle marketing team and collaborate with ops

Job Description

Responsibilities

Customer Lifecycle Portfolio: Design and manage a portfolio of customer marketing programs spanning acquisition, activation, retention, expansion, and advocacy that enables Marketing to achieve its customer growth and revenue contribution goals.
Journey Architecture: Partner with Product Marketing to design and build the audience segments, triggers, sequences, and delivery logic required to ensure customers receive the right touchpoint at each stage of their journey.
Lifecycle Channels: Own the playbooks, processes, and standards that drive the execution of core customer engagement channels (email, in-product, and SMS) and partner with Customer Success and Sales to integrate with human-led channels.
Performance Measurement: Partner with Marketing Insights to measure and understand the impact of Customer Lifecycle Marketing on key customer and platform metrics and use these findings to optimize program performance.
Customer Lifecycle Team: Lead and develop a high-performance Customer Lifecycle Marketing team (currently three senior individual contributors), enabling them to grow their impact, expertise, and ownership.
Operations Partnership: Partner with Marketing Operations to translate the lifecycle strategy and playbook into the system capabilities and operational processes required to execute, measure, and optimize.

Requirements

Lifecycle Experience: 10+ years in lifecycle, CRM, growth, or customer marketing roles, ideally in a platform business with an expansion motion and an SMB target customer.
Customer Centricity: A point of view on what a customer needs at a given moment and the discipline to decide when the right answer is to leave them alone. You treat customer attention as scarce and spend it deliberately.
Business Impact: You have a track record of running programs and functions that achieve acquisition, retention, and expansion goals and drive customer and revenue outcomes.
Marketing Craft: You have built thoughtful and dynamic customer-facing experiences that use customer data and interaction signals to go beyond simply sequencing emails.
AI and Agent Expertise: You have used AI to automate and personalize customer experiences, and are eager to leverage the next-generation of agentic lifecycle marketing solutions to increase impact.
Partnership and Collaboration: You have developed effective ways of working with teams like Content, Product Marketing, and Marketing Operations, and created strong partnerships with functions like Customer Success, Sales, and Product.
Leadership: You have successfully set the direction for a team being built, and you have a demonstrated ability to develop and hire top talent, including growing senior individual contributors.

Benefits

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community.
We’re data-driven and never stop iterating.
Total Rewards @ Justworks.
Diversity At Justworks

Justworks

3.4 Glassdoor

Justworks takes the busyness out of growing a business and alleviates the unknown. We’ve combined a simple platform and exceptional 24/7 customer service with the power of a PEO, so all teams have more time to focus on what matters. Get access to corporate-level benefits, seamless payroll, HR tools, and compliance support—all in one place.

Founded in 2012

New York, New York, USA

1.5K employees (99 in marketing)

www.justworks.com/lp/what-is-justworks/?utm_source=linkedin&utm_medium=organicsocial

49% recommend to a friend

62% CEO approval

Salaries

Posted range

$166K/yr – $214K/yr

Taken straight from the job posting.

See all Justworks salaries

Marketing Team

Marketing Team Size

65 (4% of company)

Median Career Experience

11.5 years

Median Tenure

3.1 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Catherine Crevels

Chief Marketing Officer

At the company for 1 year 2 months

Ted Babcock

VP of Growth Marketing

At the company for 2 years

Kim Ryneska

Senior Director, Brand Marketing

At the company for 1 year 4 months

Ben Gardner

Director, Demand Generation

At the company for 1 year 4 months

Funding

Total Funding

$159.8M

Last Raise

$16.8M

Series Unknown, 2 years ago

Funding History

Nov 2023
Series Unknown • $16.8M
Jan 2020
Series E • $50M
Mar 2018
Series D • $40M

Traffic Signals

Monthly Visitors

1.1M

Monthly Google Ads Budget

$579.1K

Traffic Source Mix

22.7%

Direct

72.8%

Referral

3.1%

Social

0.7%

Paid

0.4%

Headcount Trend

Current headcount: ~1.5K

News about Justworks

Justworks Careers, Perks + Culture

Oct 23, 2025 • Built In

The Best Professional Employer Organizations (PEOs) in 2025

Oct 15, 2025 • Business.com

How Justworks helped an unexpected entrepreneur drive social impact

Oct 8, 2025 • Axios

Links

www.justworks.com/lp/what-is-justworks/?utm_source=linkedin&utm_medium=organicsocial

X (Twitter)

Crunchbase

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Responsibilities

Customer Lifecycle Portfolio: Design and manage a portfolio of customer marketing programs spanning acquisition, activation, retention, expansion, and advocacy that enables Marketing to achieve its customer growth and revenue contribution goals.
Journey Architecture: Partner with Product Marketing to design and build the audience segments, triggers, sequences, and delivery logic required to ensure customers receive the right touchpoint at each stage of their journey.
Lifecycle Channels: Own the playbooks, processes, and standards that drive the execution of core customer engagement channels (email, in-product, and SMS) and partner with Customer Success and Sales to integrate with human-led channels.
Performance Measurement: Partner with Marketing Insights to measure and understand the impact of Customer Lifecycle Marketing on key customer and platform metrics and use these findings to optimize program performance.
Customer Lifecycle Team: Lead and develop a high-performance Customer Lifecycle Marketing team (currently three senior individual contributors), enabling them to grow their impact, expertise, and ownership.
Operations Partnership: Partner with Marketing Operations to translate the lifecycle strategy and playbook into the system capabilities and operational processes required to execute, measure, and optimize.

Requirements

Lifecycle Experience: 10+ years in lifecycle, CRM, growth, or customer marketing roles, ideally in a platform business with an expansion motion and an SMB target customer.
Customer Centricity: A point of view on what a customer needs at a given moment and the discipline to decide when the right answer is to leave them alone. You treat customer attention as scarce and spend it deliberately.
Business Impact: You have a track record of running programs and functions that achieve acquisition, retention, and expansion goals and drive customer and revenue outcomes.
Marketing Craft: You have built thoughtful and dynamic customer-facing experiences that use customer data and interaction signals to go beyond simply sequencing emails.
AI and Agent Expertise: You have used AI to automate and personalize customer experiences, and are eager to leverage the next-generation of agentic lifecycle marketing solutions to increase impact.
Partnership and Collaboration: You have developed effective ways of working with teams like Content, Product Marketing, and Marketing Operations, and created strong partnerships with functions like Customer Success, Sales, and Product.
Leadership: You have successfully set the direction for a team being built, and you have a demonstrated ability to develop and hire top talent, including growing senior individual contributors.

Benefits

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community.
We’re data-driven and never stop iterating.
Total Rewards @ Justworks.
Diversity At Justworks