Responsibilities

• Support the Head of EMEA Marketing in developing and delivering “Glocal” strategies that align global direction with UK market needs, driving cultural relevance for Speedo and the broader swim category.
• Lead the UK integrated marketing plan, adapting global strategies into impactful UK activations across retail, digital, PR, experiential and community channels. Define KPIs, measure performance, and provide strategic insights and optimisations to senior leadership.
• Partner cross‑functionally with Sales, Product, Creative, Sports Marketing, Merchandising, E‑commerce and Global Brand teams to deliver cohesive, effective 360° campaigns.
• Lead UK experiential and community activations from concept through to execution in partnership with Social and Community teams and external PR agencies, delivering disruptive and culturally relevant brand moments. Analyse activations using KPIs such as EMV, share of search and engagement.
• Maintain a deep understanding of the UK media and creative landscape to inform partnerships, cultural opportunities and best‑in‑class experiences.
• Manage PR agency relationships, shaping earned media strategy, reviewing talent/creator proposals, and ensuring UK relevance and KPI delivery.
• Partner with Sports Marketing and Social and Community teams to create experiential, engaging activations that drive cultural relevance for our swim consumers, inclusive of our partnership with AGB Federation and team Speedo athletes.
• Evolve how we work with wholesale retail partners to deliver both brand and commercial success through activations that are truly consumer-minded and grounded in category leadership.
• Lead UK retail marketing execution, including go‑to‑market planning, visual merchandising, in‑store storytelling, seasonal campaigns and digital retail content.
• Build strong relationships with key retail partners to enhance brand visibility, improve shopper experience and drive sell‑through.

Requirements

• A bachelor’s or master’s degree in marketing, business, or a related field.
• Experience in marketing, ideally within sports, apparel, or consumer goods.
• Proven track record of contributing to marketing teams and delivering impactful campaigns. Ideally experience working with, or for key retail partners.
• Visual merchandising experience is a bonus.
• Strong strategic thinking and ability to translate global brand vision into local execution.
• Excellent stakeholder management and communication skills.
• Data-driven mindset with experience in campaign analysis and performance optimisation.
• A genuine passion for marketing and the Speedo brand, with a strong desire to learn, grow, and make an impact in a dynamic, international environment

Preferred

• Visual merchandising experience is a bonus.

Benefits

• We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme.
• You can find full details of our benefits and perks on our UK Benefits page.