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Senior Lifecycle Marketing Manager Jobs

26 marketing jobs

LinkedIn logo
5 weeks ago

Sr. Lifecycle Marketing Manager, LinkedIn Marketing Solutions

LinkedIn

San Francisco, CA (Hybrid)Full time$125K/yr – $195K/yr
Patreon logo
6 weeks ago

Senior Lifecycle Marketing Manager

Patreon

New York City, NY (Hybrid)Full time$197K/yr – $296K/yr
6 weeks ago

Senior Manager, Lifecycle Marketing (CRM & Reactivation)

FIRY

Las Vegas, NV (On-site)Full time
Skillz Inc logo
6 weeks ago

Senior Manager, Lifecycle Marketing (CRM & Reactivation)

Skillz Inc

Las Vegas, NV (On-site)Full time
Mochi Health logo
7 weeks ago

Senior Lifecycle Marketing Manager

Mochi Health

San Francisco, CA (On-site)Full time$160K/yr – $200K/yr
G2 logo
1 month ago

Senior Lifecycle Marketing Manager

G2

USA (Remote)Full time$140K/yr – $170K/yr
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Senior Lifecycle Marketing Manager jobs in the US

26 jobs
LinkedIn logo

Sr. Lifecycle Marketing Manager, LinkedIn Marketing Solutions

LinkedIn

San Francisco, CA (Hybrid)

$125K/yr - $195K/yrIn-houseFull-timeSenior level7+ years exp.
5 weeks ago
Patreon logo

Senior Lifecycle Marketing Manager

Patreon

New York City, NY (Hybrid)

$197K/yr - $296K/yrIn-houseFull-timeSenior level8+ years exp.
6 weeks ago

Senior Manager, Lifecycle Marketing (CRM & Reactivation)

FIRY

Las Vegas, NV (On-site)

In-houseFull-timeSenior level6+ years exp.
6 weeks ago
Skillz Inc logo

Senior Manager, Lifecycle Marketing (CRM & Reactivation)

Skillz Inc

Las Vegas, NV (On-site)

In-houseFull-timeSenior level6+ years exp.
6 weeks ago
Mochi Health logo

Senior Lifecycle Marketing Manager

Mochi Health

San Francisco, CA (On-site)

$160K/yr - $200K/yrIn-houseFull-timeSenior level5+ years exp.
7 weeks ago
G2 logo

Senior Lifecycle Marketing Manager

G2

USA (Remote)

$140K/yr - $170K/yrIn-houseFull-timeSenior level7+ years exp.
1 month ago
Previous12
LinkedIn logo
LinkedIn

Sr. Lifecycle Marketing Manager, LinkedIn Marketing Solutions

San Francisco, CA (Hybrid)

$125K/yr – $195K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end lifecycle marketing programs for LinkedIn Ads customers, from strategy and targeting to execution and optimization, while partnering with Sales to align campaigns, messaging and measurable outcomes.

  • Define and implement education, engagement and retention campaigns
  • Collaborate with Sales and Ops to align messaging and metrics

Job Description

Responsibilities

  • Define and implement world class education, engagement and retention campaigns for LinkedIn Ads customers, leveraging multiple digital channels
  • Design trigger-based campaigns that provide the right insights and recommendations to LinkedIn Ads customers at the right times, all at scale
  • Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes
  • Develop and implement campaign strategy (objective, audience, message, channel etc.), including defining targeting, building campaign assets, and working with LinkedIn’s Marketing Operations team to launch in one or more channels.
  • Measure and optimize Lifecycle Marketing impact by defining the KPIs, setting goals, and analyzing performance, in alignment with Sales team’s objectives
  • Communicate program strategy and ongoing performance to Marketing and Sales stakeholders

Requirements

  • 7+ years of experience in Lifecycle Marketing, Customer Engagement, or related roles
  • 7+ years of experience building and managing Marketing campaigns delivered via digital channels including email and LinkedIn Ads
  • 3+ years of experience partnering with Sales and Sales Operations team to develop shared motions, messaging and metrics
  • BA/BS Degree or equivalent experience

Preferred

  • Prior experience in the Ad Tech industry, with a deep understanding of digital advertising platforms and customer engagement strategies
  • Proven track record of building and managing customer lifecycle campaigns across scalable digital channels, including email and LinkedIn Ads
  • Familiarity with trigger-based campaign design, including audience segmentation, behavioral targeting, and lifecycle automation
  • Experience working in fast-paced, cross-functional environments, with a focus on experimentation and continuous optimization
  • Passion for customer education and retention, with a creative mindset for delivering value at scale
  • Demonstrated success in collaborating with Sales and Sales Operations to align messaging, develop shared goals, and drive customer retention
  • Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales
  • High level of business acumen, with the ability to interpret strategic objectives and recommend cross-functional solutions that span multiple teams
  • Communication
  • Business Acumen

Benefits

  • The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits .
LinkedIn logo

LinkedIn

Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe..

Founded in 2016
Sunnyvale, CA, US
24K employees (3,633 in marketing)
careers.linkedin.com

Salaries

Posted range

$125K/yr – $195K/yr

Taken straight from the job posting.

See all LinkedIn salaries

Marketing Team

Marketing Team Size
2,950 (12% of company)
Median Career Experience
17 years
Median Tenure
6.9 years
Marketing Roles Posted (Last 30 Days)
6

People

HR / Recruitment

Ashley Crutison
Ashley Crutison
Recruiter, Marketing and Strategy
At the company for 1 year 7 months
Raul Murguia
Raul Murguia
Senior Director - Global Head of Large Hire Integrated Marketing, Linkedin Talent Solutions
At the company for 3 years 8 months

Marketing Leadership

Dominic Archibald
Dominic Archibald
VP Growth Marketing, LinkedIn Marketing Solutions
At the company for 14 years 8 months
Ryan McDougall
Ryan McDougall
VP, Head of Consumer Marketing
At the company for 12 years 5 months
Bill Burnett
Bill Burnett
VP, Product Marketing - LinkedIn Talent Solutions
At the company for 10 years 3 months
Jessica Stolbach
Jessica Stolbach
VP, Integrated Marketing - LinkedIn Talent Solutions
At the company for 6 years 8 months

Funding

Total Funding
$154.8M
Last Raise
$51.6M
Private Equity, 10 years ago

Funding History

  • Feb 2016
    Private Equity
  • Apr 2014
    Series Unknown
  • Dec 2009
    Secondary Market • $51.6M

Traffic Signals

Monthly Visitors
1.8B
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
29.7%
Direct
66.9%
Referral
2.8%
Social
0.2%
Paid
0.2%

Headcount Trend

Current headcount: ~23.9K

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Links

careers.linkedin.comLinkedInX (Twitter)Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.