Responsibilities

• Communications strategy and brand guardianship
• Lead an integrated PR and communications strategy across Liberty’s businesses, aligned with brand priorities, launch plans and commercial objectives.
• Act as communications brand guardian, ensuring consistent positioning, tone of voice and quality across press materials, agency output and campaigns.
• Advise senior stakeholders on opportunities and reputational risks, supporting sensitive media responses.
• Liberty Retail
• Set the in-house retail PR strategy across Beauty, Fashion, Jewellery and Home, positioning Liberty as a destination for creative discovery.
• Lead PR for new department launches and major priorities, particularly for Beauty.
• Create distinctive press events that push creative boundaries and generate organic social coverage.
• Partner with Digital Marketing to secure affiliate and SEO coverage that drives discovery and traffic.
• Liberty Brand, Liberty Fabrics and LBTY: agency leadership

Requirements

• A strong track record of leading PR and communications strategies for a distinctive consumer brand, retailer or relevant agency portfolio.
• Experience balancing product publicity with brand-building campaigns, with meaningful coverage across consumer and trade media.
• Strong beauty PR expertise, alongside the curiosity to lead storytelling across fashion, jewellery, home, fabrics and culture.
• Established relationships across press and creative communities, with evidence of reaching new audiences.
• Experience originating creative ideas and converting cultural insight into successful campaigns, collaborations or editorial stories.
• Proven ability to brief, challenge and manage external agencies.
• Excellent writing and editing skills, with a clear understanding of tone of voice and positioning.
• A strategic understanding of digital PR, affiliate publishing and SEO.
• Experience managing budgets, concurrent campaigns and senior stakeholders.