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Performance Marketing Jobs in California

25 marketing jobs

Hammitt logo
3 weeks ago

Performance Marketing Manager

Hammitt

Carmel-by-the-Sea, CA (On-site)Full time$110K/yr – $130K/yr
Uber logo
4 weeks ago

Regional Performance Marketing Strategy Lead

Uber

San Francisco, CA (On-site)Full time$169K/yr – $188K/yr
Uber logo
4 weeks ago

Regional Performance Marketing Strategy Lead

Uber

San Francisco, CA (Hybrid)Full time$169K/yr – $188K/yr
Boldin logo
4 weeks ago

Performance Marketing Lead

Boldin

Mill Valley, CA (Remote)Full time$140K/yr – $175K/yr
Impact Theory logo
4 weeks ago

Performance Marketer

Impact Theory

West Hollywood, CA (On-site)Full time
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Performance Marketing jobs in California

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Performance Marketing jobs in California

25 jobs
Hammitt logo

Performance Marketing Manager

Hammitt

Carmel-by-the-Sea, CA (On-site)

$110K/yr - $130K/yrIn-houseFull-timeSenior level3+ years exp.
3 weeks ago
Uber logo

Regional Performance Marketing Strategy Lead

Uber

San Francisco, CA (On-site)

$169K/yr - $188K/yrIn-houseFull-timeSenior level7+ years exp.
4 weeks ago
Uber logo

Regional Performance Marketing Strategy Lead

Uber

San Francisco, CA (Hybrid)

$169K/yr - $188K/yrIn-houseFull-timeSenior level7+ years exp.
4 weeks ago
Boldin logo

Performance Marketing Lead

Boldin

Mill Valley, CA (Remote)

$140K/yr - $175K/yrIn-houseFull-timeSenior level6+ years exp.
4 weeks ago
Impact Theory logo

Performance Marketer

Impact Theory

West Hollywood, CA (On-site)

In-houseFull-timeSenior level4+ years exp.
4 weeks ago
Previous12
Hammitt logo
Hammitt

Performance Marketing Manager

Carmel-by-the-Sea, CA (On-site)

$110K/yr – $130K/yrSenior Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own Hammitt's digital growth strategy across paid media and multiple channels, lead a multi‑million-dollar budget, and build a structured testing engine to scale profitable DTC revenue.

  • Oversee the 5.5M+ annual paid media plan and forecasting
  • Direct a data-driven optimization of CAC, MER and LTV:CAC
  • Develop and execute creative strategies that maintain brand standards while driving performance

Job Description

Responsibilities

  • Own and optimize Hammitt’s digital growth strategy across Meta, Google, YouTube, TikTok, Affiliate and CTV, with a focus on scaling profitable DTC revenue.
  • Manage a $5.5M+ annual paid media budget, pacing and forecasting daily to hit aggressive revenue and efficiency targets (MER, CAC, LTV:CAC).
  • Build and run a structured testing engine across creative, audiences, offers and landing pages, ensuring every test balances brand standards with performance goals.
  • Improve efficiency and relentlessly optimize the marketing mix to lower blended CAC, keeping our growth engine running lean and mean.
  • Dive deep into our customer data and segmentation strategies for high-value cohorts and high-ticket buyers.
  • Partner closely with eCommerce, creative, and retention teams to improve CVR across PDPs and checkout, and drive email/SMS to 25–35%+ of DTC revenue.
  • Align media strategy with inventory levels and margin realities, thinking in terms of contribution margin, not just platform‑reported ROAS.
  • Turn complex performance data and attribution signals into clear, actionable stories and recommendations for the leadership team and agencies/contractors.
  • Develop and execute a creative strategy that translates Hammitt’s premium brand identity into high-converting performance media, ensuring visual and narrative consistency across all paid channels.

Requirements

  • 3+ years in performance marketing for DTC, fashion retail or premium consumer brands
  • Previous budget oversight of $2M–$10M+ in annual spend
  • Hands‑on experience with paid social, paid search and programmatic channels
  • Managing and optimizing performance on Connected TV (CTV) platforms like MNTN and Vibe.co . is a bonus
  • Proven ability to manage and drive growth from external agencies and contractors
  • Strong grasp of CAC, MER, LTV and contribution margin (beyond platform ROAS)
  • Fluency in GA4 and Shopify; experience training AI agents and with tools like Triple Whale or Northbeam
  • A mix of analytical rigor, curiosity and love for building brands, not just buying clicks

Preferred

  • Managing and optimizing performance on Connected TV (CTV) platforms like MNTN and Vibe.co . is a bonus

Benefits

  • bonus
  • flexible unlimited PTO
  • full benefits (health, dental, vision, 401K employer matching, etc.)
Hammitt logo

Hammitt

3.1 Glassdoor

Proudly established in Los Angeles, Hammitt designs luxury handbags and accessories that are artisan-crafted with premium leathers, jewelry-grade hardware and thoughtful functionality.Through curated distribution across specialty, department, owned retail and eCommerce stores, Hammitt strives to create a seamless and connected customer experience.Hammitt ensures each piece is unique and covetable, presenting the perfect blend of wearable classics and exclusive limited edition drops. With quality over quantity as a driving force, Hammitt pieces develop distinct character over time, delivering a one-of-a-kind experience for every collector.

Founded in 2008
Hermosa Beach, California, USA
77 employees (20 in marketing)
www.hammitt.com
1% recommend to a friend

Salaries

Posted range

$110K/yr – $130K/yr

Taken straight from the job posting.

See all Hammitt salaries

Marketing Team

Marketing Team Size
7 (9% of company)
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.1M
Last Raise
$2.1M
Series Unknown

Funding History

  • Mar 2019
    Series Unknown • $2.1M

Traffic Signals

Monthly Visitors
315.1K
Monthly Google Ads Budget
$5.7K
Traffic Source Mix
Search
39.9%
Direct
15.5%
Referral
6.5%
Social
8.6%
Paid
22.6%

Headcount Trend

Current headcount: ~77

News about Hammitt

Roxbury Fringe Hammitt Bag Reviews Hammitt Tony Med Purse Mahogany Pebble
Aug 22, 2026 • fuelcarmagazine
Hammitt Appoints First Chief Digital Officer to Accelerate Next Phase of Omnichannel Growth
Jul 17, 2026 • Bluefield Daily Telegraph
Hammitt Appoints First Chief Digital Officer to Accelerate Next Phase of Omnichannel Growth
Jul 17, 2026 • Morningstar.com
Hammitt School’s new sensory room aids student self-regulation
Jul 6, 2026 • CIProud.com
Hammitt School's new sensory room aids student self-regulation
Jul 6, 2026 • Yahoo
New sensory room at Hammitt School to aid in self-regulation
Jul 6, 2026 • AOL.com
Hammitt Bags Catch On at Coachella With Fringe, Suede and Cool-girl Appeal
Apr 14, 2026 • WWD
Clutch hit: Ryan Meyer leads handbag maker Hammitt's global vision, building on its South Bay roots
Dec 23, 2025 • Easy Reader News
Travel, Refined | The Hammitt LAX International Duffel
Dec 22, 2025 • Flaunt Magazine
Hammitt's Holiday 2025 campaign
Nov 25, 2025 • Flaunt Magazine
Treat yourself: 12 purse brands worth the investment in 2025
Nov 10, 2025 • New York Post
Jenna Ortega Models an Early-Aughts Twist on the Studded Bag Trend
Sep 30, 2025 • Yahoo
Make In India initiative still advancing, but most devices imported
Sep 18, 2025 • BioWorld Financial Watch
Hammitt ready to serve school
Sep 17, 2025 • Sandusky Register
Hammitt names new CEO, CFO and CMO to drive growth
Sep 1, 2025 • FashionUnited
Treet Launches Secondhand Sites With Rixo, Hammitt
Aug 5, 2025 • AIM Group
10 Stylish Stadium-Approved Bags for Concerts, Sporting Events and Festivals
Mar 12, 2025 • MSN
Hammitt Sale Draws Thousands To Manhattan Beach
Nov 17, 2024 • Manhattan Beach News
Hammitt Bags Make Waves in TV and Film
Aug 22, 2023 • Business Wire
How Hammitt Aims To Bag $25m From Customers And Retail Investors
Mar 10, 2022 • Forbes
Hammitt Los Angeles To Present Collaboration With Fashion Designer Bianca Whyte
Sep 16, 2019 • PRNewswire UK
Hammitt Los Angeles Designs Limited Edition Handbag For West Coast Bentley Rally
Aug 7, 2019 • PRNewswire
Hammitt Los Angeles To Open Debut Store At South Coast Plaza
Jul 5, 2019 • PRNewswire

Links

www.hammitt.comLinkedInX (Twitter)

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