4 weeks ago
Website Content and PPC Specialist
Center for Responsive Schools
Turners Falls, MA (On-site)Full time
Website Content and PPC Specialist
Turners Falls, MA (On-site)
Salary Not AvailableMid Level1+ years expFull time
Posted 4 weeks ago
Job Summary
Owns the website content strategy, sitemap management, and paid advertising coordination to drive ecommerce growth across content, UX, and paid channels.
- Plans site structure, manages content publishing, and collaborates on SEO and ad campaigns.
- Coordinates with designers, writers, and developers to uphold taxonomy and accurate content.
- Analyzes user behavior and campaign performance to optimize outcomes.
Job Description
Responsibilities
- Website Site Map, Content Organization and Ecommerce User Experience
- Works in collaboration with supervisor and other stakeholders to manage, organize, update, and publish digital content on the website to ensure it stays accurate, engaging, and moves the customer through the ecommerce journey.
- Plans, organizes, and manages the structural hierarchy and page layout of a website
- Ensure the site-map is continuously updated and list every main page, category, and sub-page needed for a build or redesign.
- Ensures there is a clear tree structure so users and search engines can easily navigate the site.
- Ensures the live blueprint is shared with designers, content writers, and developers to maintain website taxonomy integrity.
- Uses the site-map as central to search engine advertising and SEO improvements
- Ensures the website content is accurate and error free.
- Works closely with website administrator as required.
- Google Ads and Google Merchant Center Paid Advertising
Requirements
- Bachelor of Science in Communications, Marketing and User Experience Design (BS in UXD) or related fields.
- 1+ years of relevant professional experience.
- Proficient knowledge, skill, and ability and able to quickly develop mastery in website content management, including site-map and webpage taxonomy organization and website user experience and administration for ecommerce.
- Proficient knowledge, skill, and ability and able to quickly develop mastery in setting up and managing search engine and social media paid advertising based upon marketing and sales goals and implementing SEO and retargeting tactics for improving organic and paid search engine outcomes.
- Proficient knowledge, skill, and ability and able to quickly develop mastery in setting up and managing Google Merchant and Meta catalogs for A+ advertising.
- Proficient knowledge, skill, and ability and able to quickly develop mastery in CRM coordination and management.
- Proficient use of design tools and technologies, such as HTML5, CSS3, Adobe XD, InDesign, JavaScript, Python.
- Knowledge of and ability to quickly develop Google analytics proficiency for analyzing user behavior and traffic.
- Familiar with Google Tag Manager and Meta Pixels and basic landing page optimization.
- Proficient in productivity software (i.e., Microsoft Office, G-Suite), but particularly spreadsheet applications (Excel/Google Sheets), and data analysis.
Center for Responsive Schools
We believe students learn best and thrive in school and classroom environments that are responsive to their academic, social, and emotional strengths and needs.We at CRS recognize diversity, inclusion, and equity as essential to a positive and healthy school and classroom community, and we are committed to creating programs, products, and services that honor human diversity in schools everywhere.
Marketing Team
Marketing Team Size
13 (12% of company)
Median Tenure
13.5 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
3.4K
Traffic Source Mix
Search
29.3%
Direct
47.9%
Referral
5.9%
Social
15.5%
Paid
1.3%
Headcount Trend
Current headcount: ~110
News about Center for Responsive Schools
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.