5 months ago
Manager, Digital Media
Amsive
New York, USA (Hybrid)Full time
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Manager, Digital Media
New York, USA (Hybrid)
$72K/yr - $116K/yr (Est.)Senior Level4+ years expFull time
Posted 5 months ago
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Job Summary
Own and optimize paid search programs across multiple platforms with a small team and data-driven improvement.
- Must-have: 4–6 years in digital advertising with hands-on Google/Bing search management
- Standout: 1–2 years directing a 1–3 person team and mentoring juniors
Job Description
Responsibilities
- Develop/contribute to and implement paid media strategies across multiple platforms
- Build and manage complex campaigns, including dynamic ads and other scalable media structures aligned to longer consideration cycles and multi-touch journeys
- Set up and manage testing methodologies to optimize new campaign structures, bid strategies, creatives, and other elements before scaling.
- Oversee the media budget allocation and ensure efficient use of spend to maximize campaign effectiveness.
- Report regularly on campaign performance, providing actionable insights, and recommendations for improvement.
- Analyze data and performance metrics to optimize campaigns for ROI, engagement, and other key KPIs.
- Collaborate with cross-functional teams, including creative, analytics, and account management, to align media efforts with overall marketing strategies.
- Advise clients on best practices, strategies, and emerging trends in paid search and digital advertising.
- Manage and mentor a team of 1-2 paid search specialists, ensuring continuous development and improvement.
- Prioritize and manage team efforts and resources to exceed client deliverables.
Requirements
- 4–6 years of experience working in digital advertising, preferably within a performance marketing agency or in-house marketing team
- 4-6 years of strong hands-on experience managing paid search (Google/Bing) campaigns; experience with paid social (Meta, LinkedIn, Reddit) and/or programmatic advertising is required as applicable to account scope
- 1-2 years of experience managing and developing a team of 1-3 people.
- Prior experience overseeing or mentoring junior team members; formal people management experience is a plus
- Proven ability to manage campaigns independently and optimize performance based on data and insights
- Strong analytical skills with the ability to translate performance data into actionable recommendations
- Effective communicator with clients and internal stakeholders
- Strong organizational and project management skills, with the ability to manage multiple priorities
- Proven ability to prioritize and allocate resources to meet client expectations and deliverables.
- Exceptional project management skills with experience managing complex tasks with conflicting priorities.
Amsive
3.8 Glassdoor
Amsive is a data-driven performance marketing agency that enhances marketing ROI through innovative customer acquisition and engagement solutions. As a full-service agency, Amsive enables growth by leveraging digital and direct-native expertise, with dedicated teams shaping powerful strategies, creative executions, direct marketing, and digital marketing, including SEO, paid search, media, and performance measurement. Audience Science is central to our success. Our approach encompasses a unique data process for audience analysis, channel activation, testing, and measurement to ensure actionable recommendations. Audience Science helps clients navigate today’s marketing complexity to target their optimal audiences and surpass their performance objectives, always focusing on the next best customer. To learn more, visit amsive.com.
Founded in 1980
Bolingbrook, IL, US
1.5K employees (162 in marketing)
67% recommend to a friend
93% CEO approval
Traffic Signals
Monthly Visitors
39.1K
Monthly Google Ads Budget
$259.8K
Traffic Source Mix
Search
39.4%
Direct
44%
Referral
10%
Social
5.1%
Paid
1.2%
Headcount Trend
Current headcount: ~822
Marketing Team
Marketing Team Size
128 (16% of company)
Median Career Experience
11.5 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
6
People
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