Cleaner Marketing

Paid Media Lead

Tampa, FL (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead and scale paid media across Google and Meta to drive client revenue, with hands-on execution, KPI discipline, and cross-functional collaboration.

Define and execute performance marketing strategy across Google & Meta.
Must-have: 5–7+ years in PPC with managing $40,000–$80,000+ ad spend.
Standout: Experience with GoHighLevel CRM/automation integration and cross-functional leadership.

Job Description

Responsibilities

Define and execute performance marketing strategy across Google & Meta.
Own key acquisition metrics: CPL, CPA, ROAS, LTV and overall campaign efficiency.
Shift optimisation from short-term results to long-term client revenue growth.
Align paid media strategy with client business goals and lifecycle marketing.
Oversee daily campaign performance across multiple client accounts.
Step into hands-on execution when needed (campaign builds, restructuring, scaling).
Ensure best-in-class campaign setup, tracking, and attribution.
Leverage tools like Optmyzr to optimise performance at scale.
Build and maintain reporting dashboards with clear, actionable insights.
Lead, mentor, and develop a team of PPC Specialists.
Create a high-performance culture with clear KPIs and accountability.
Set structure and processes for a scalable paid media department.
Conduct performance reviews, training, and ongoing development.
Act as senior point of contact for key client accounts.
Translate performance data into clear business insights for clients.
Collaborate closely with internal teams (creative, automation, sales).
Deliver structured weekly and monthly reporting.
Build for scale: expand paid media strategies across new markets and services.
Continuously improve internal processes, systems, and workflows.
Integrate PPC with CRM and automation systems (especially GoHighLevel).

Requirements

5–7+ years in PPC / performance marketing.
Proven experience managing $40,000–$80,000+ USD in ad spend across campaigns/clients.
Strong hands-on experience across Google Ads and Meta Ads.
Experience using GoHighLevel (GHL) is a strong advantage.
We are looking for a relentless innovator and leader.
Experience integrating PPC with CRM/automation systems.
Commercial & analytical mindset: highly data-driven with strong analytical thinking.
Ability to diagnose performance issues and act decisively.
Comfortable translating business goals into measurable PPC KPIs.
Focused on ROI and revenue impact, not just clicks and impressions.
Strong team leadership and mentoring experience.
A hybrid operator: strategic thinker who can execute when needed.
Excellent communication and stakeholder management skills.
Comfortable in a fast-paced, high-performance environment.

Preferred

Agency experience is highly preferred.
Experience using GoHighLevel (GHL) is a strong advantage.
Relentless innovator and leader.

Responsibilities

Define and execute performance marketing strategy across Google & Meta.
Own key acquisition metrics: CPL, CPA, ROAS, LTV and overall campaign efficiency.
Shift optimisation from short-term results to long-term client revenue growth.
Align paid media strategy with client business goals and lifecycle marketing.
Oversee daily campaign performance across multiple client accounts.
Step into hands-on execution when needed (campaign builds, restructuring, scaling).
Ensure best-in-class campaign setup, tracking, and attribution.
Leverage tools like Optmyzr to optimise performance at scale.
Build and maintain reporting dashboards with clear, actionable insights.
Lead, mentor, and develop a team of PPC Specialists.
Create a high-performance culture with clear KPIs and accountability.
Set structure and processes for a scalable paid media department.
Conduct performance reviews, training, and ongoing development.
Act as senior point of contact for key client accounts.
Translate performance data into clear business insights for clients.
Collaborate closely with internal teams (creative, automation, sales).
Deliver structured weekly and monthly reporting.
Build for scale: expand paid media strategies across new markets and services.
Continuously improve internal processes, systems, and workflows.
Integrate PPC with CRM and automation systems (especially GoHighLevel).

Requirements

5–7+ years in PPC / performance marketing.
Proven experience managing $40,000–$80,000+ USD in ad spend across campaigns/clients.
Strong hands-on experience across Google Ads and Meta Ads.
Experience using GoHighLevel (GHL) is a strong advantage.
We are looking for a relentless innovator and leader.
Experience integrating PPC with CRM/automation systems.
Commercial & analytical mindset: highly data-driven with strong analytical thinking.
Ability to diagnose performance issues and act decisively.
Comfortable translating business goals into measurable PPC KPIs.
Focused on ROI and revenue impact, not just clicks and impressions.
Strong team leadership and mentoring experience.
A hybrid operator: strategic thinker who can execute when needed.
Excellent communication and stakeholder management skills.
Comfortable in a fast-paced, high-performance environment.

Preferred

Agency experience is highly preferred.
Experience using GoHighLevel (GHL) is a strong advantage.
Relentless innovator and leader.