Responsibilities

• Own day-to-day management of Meta Ads: campaign structure, budgets, bidding, audiences and pacing
• Set the direction: the test roadmap, the scaling plan, and the ideas for how we grow. We want someone bringing proposals every week, not waiting to be told what to do
• Manage your work directly with the client: bi-weekly check-in meetings plus day-to-day contact, performance updates, scaling decisions, answering their questions clearly and promptly
• Manage the creative testing pipeline: brief and iterate with our design and copy team, analyse creative performance, decide what scales and what gets killed
• Monitor performance daily against verified backend data (not just platform-reported numbers) and make scaling decisions on a performance-gated basis
• Work within established compliance guardrails for healthcare advertising (ASA/MHRA/GPhC): all creative goes through a pre-launch compliance review you'll follow and help maintain
• Own conversion tracking precision with our tracking/dev resource: pixel, CAPI and custom conversions have to be set up correctly in a pharmacy-restricted category, and mistakes here can get the account disabled
• Provide support and oversight on one or two additional accounts alongside the main mandate
• Report performance internally in a clear, structured weekly cadence

Requirements

• Proven track record buying Meta at meaningful spend (£10k+/month accounts), ideally in e-commerce or regulated/healthcare verticals
• Proactive by nature: you come with ideas, you flag problems before we spot them, and you own the account like it's yours
• Highly responsive: we need replies within the working day. This is a fast-moving account and slow communication holds up scaling
• Confident and clear with clients: you can explain performance, hold a scaling conversation, and manage expectations without hand-holding
• Strong creative judgement: you can brief, evaluate and iterate ad creative, not just manage budgets
• Comfortable being measured on real outcomes: CPA verified against backend order data, not platform dashboards
• Experience working within ad policy and regulatory constraints (healthcare, finance or similar restricted categories is a big plus)
• Solid conversion tracking fundamentals: pixels, CAPI, GTM, attribution gaps, and the judgement to know when a custom conversion is over-counting
• Self-managing and accountable: this account needs an owner, not a button-pusher

Preferred

• Google Ads, YouTube or TikTok experience (the account runs on other channels too, and there's scope to get involved as it grows)
• Healthcare ad certifications (Meta healthcare category, Google Healthcare, LegitScript)
• Experience scaling accounts from mid five figures to six figures of monthly spend

Benefits

• A fixed monthly retainer starting at £1,000, plus a commission structure based on ad spend. As you scale the account, your earnings scale with it. With no ceiling on spend, there’s a genuine chance to make a lot of money here.
• One primary client, full focus: no juggling ten accounts
• Genuine ownership of strategy, execution and the client relationship, with agency support around you
• An account with no spend ceiling and a clear roadmap
• Established creative, dev and compliance infrastructure already in place: you plug into a working system, not a blank page