Responsibilities

• Planning and executing targeted marketing campaigns to drive visitor registrations and engagement for exhibitions and events.
• Using a full range of digital marketing channels, including email marketing, social media, online PR, SEM and digital advertising.
• Creating and promoting engaging content to attract relevant audiences and generate high-quality leads.
• Writing compelling marketing copy for email campaigns, social media, websites, promotional materials and other marketing collateral.
• Working closely with exhibition, sales, content and operations teams to ensure campaigns support overall event and commercial objectives.
• Supporting the development of creative marketing campaigns that increase awareness, attendance and engagement.
• Managing campaign activity across multiple events and deadlines, ensuring all marketing is delivered on time and to a high standard.
• Monitoring and analysing campaign performance, using data and insights to optimise activity and improve results.
• Supporting the development of audience databases and segmentation to ensure campaigns reach the right people with relevant messaging.
• Contributing ideas to improve visitor acquisition, engagement and overall event performance.

Requirements

• Educated to degree level, ideally within Marketing, Communications, Business or a related discipline, or equivalent practical experience.
• 1+ years' marketing experience preferred, ideally within B2B, events, exhibitions or a commercially focused environment.
• Strong written and verbal communication skills with the ability to create engaging marketing copy.
• Confident using digital marketing channels and social media.
• Strong analytical skills with the ability to interpret campaign performance and make data-led decisions.
• Highly organised with excellent prioritisation and time-management skills.
• Able to manage multiple campaigns and deadlines simultaneously.
• Creative, commercially minded and proactive, with a willingness to bring new ideas to the table.
• Exceptional interpersonal skills and a genuine team-player mentality.
• Detail-focused with a strong eye for quality and accuracy.

Preferred

• To enable you to achieve your potential, extensive ongoing training and development will be provided throughout your career.
• Everyone receives an initial 3-month induction and training programme, followed by continued development designed to build your marketing, commercial and industry expertise.
• You will have the opportunity to develop your career within a growing international exhibitions business, gaining hands-on experience across digital marketing, campaign management, audience acquisition, content, data analysis and event marketing.
• We offer genuine opportunities for career progression, a collaborative working environment and the chance to build a long-term career within the exhibitions industry.

Benefits

• Casual dress
• Employee mentoring programme
• Private medical insurance
• Referral programme
• Sick pay
• Transport links
• Work from home