
Social Media and Commerce Manager
RG Barry Brands
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Boston, MA (Hybrid)
Posted 4 weeks ago
Own and execute a TikTok and Instagram content strategy to acquire new customers through entertaining, trend-driven videos while optimizing CAC, CTR, and ROAS.
RGB is a consumer-driven, data-informed, multi-channel, digitally-led brand management platform developed to accelerate growth and innovation for lifestyle consumer brands.Founded in 1947 by Florence Melton, RGB launched a suite of comfortable lifestyle products under the Dearfoams brand and captured the comforting sentiment through slippers. Today, Dearfoams has grown to become the leading slipper brand in the U.S. and has expanded its offering to comfortable footwear and lifestyle products.RG Barry continued on with its success and broadened its focus to create a platform of brands that offer solution-oriented products with the acquisition of Baggallini in 2011.Today RG Barry brands include Dearfoams, Baggallini, Columbus Product Group, and the soon-to-be-launched, Planet A.RGB's consumer-first and data-centric approach, combined with its multi-channel distribution enables the Company to deliver retailers and end-consumers with functional, innovative, high-quality product selections focused on modern day demand.
Posted range
$68K/yr – $95K/yr
Taken straight from the job posting.