Responsibilities

• Work within a team of dedicated TV Media Planners, responsible for the operational delivery and implementation of promotional activities across ITV’s suite of linear channels - ensuring the right message reaches the right audience at the right time.
• Create bespoke Owned TV media plans for a broad range of ITV content - from Entertainment, Factual, Sport to Drama.
• Work alongside other marketing, media and creative teams acting as the TV media expert offering advice, learnings and ideas to drive performance and innovation.
• Liaise with creative teams to help manage the delivery of marketing assets.
• Monitor performance and feedback learnings back to the wider campaign media team to paint an ongoing picture of what activity is performing best, to drive optimisation across all TV activity.
• Manage day to day queries from stakeholders around the business (Marketing/Media/Creative/Programme Strategy/Broadcast Ops/Commercial)
• Be responsible for factual accuracy for visual on screen presentation and continuity scripts
• Creative Make-list administration via Citrus (in house system)

Requirements

• Familiarity with TechEdge for pulling daily viewing data and post-campaign performance reports.
• A clear understanding of TV audience consumption trends and standard industry measurement metrics.
• Strong understanding and curiosity towards TV media planning and a drive to improve effectiveness and campaign performance.
• An ability to define and deliver media plans for marketing, working towards clear outcomes and KPIs.
• Good at understanding and interpreting data to aid decision making

Preferred

• Confident communication and stakeholder management skills.
• Experience working in a fast paced and dynamic environment
• Organised and able to work under pressure and to tight deadlines
• An interest and passion for media/TV/broadcast
• Flexible and able to adapt to changing circumstances
• A can-do, collaborative, get-things-done approach.