Responsibilities

• Lead the marketing strategy: Develop and deliver integrated marketing plans across all group franchises, aligned with commercial objectives and brand guidelines.
• Plan and deliver campaigns: Manage quarterly marketing activity and execute multi-channel campaigns on time, within budget and in line with manufacturer requirements.
• Drive digital performance: Identify opportunities across SEO, generative engine optimisation (GEO), paid media, websites, CRM, email marketing and social media.
• Generate quality leads: Develop marketing initiatives that increase qualified sales enquiries, improve conversion rates and support vehicle sales and aftersales growth.
• Analyse and optimise performance: Monitor campaign results, report on KPIs and use data-driven insights to improve ROI and reduce customer acquisition costs.
• Manage marketing budgets: Oversee budget planning, forecasting and expenditure to ensure marketing investment delivers measurable value.
• Lead and develop the team: Provide direction, support and development to the marketing team, building a collaborative, high-performing culture.
• Build manufacturer relationships: Work closely with manufacturer partners to maximise marketing opportunities and ensure campaigns meet brand and programme requirements.
• Collaborate across the business: Partner with sales, aftersales and other key stakeholders to ensure marketing activity supports wider business priorities.
• Improve marketing effectiveness: Review and enhance processes, tools and automation to improve efficiency, reporting and campaign delivery.

Requirements

• Proven experience in a marketing leadership or management role, preferably within a multi-brand environment.
• A strong understanding of automotive retail, dealership marketing and lead generation.
• Experience managing manufacturer marketing programmes and working within brand guidelines.
• A good understanding of SEO and generative engine optimisation (GEO), including emerging AI-driven search strategies.
• Experience delivering integrated, multi-channel marketing campaigns across digital, CRM, email, social media, paid media, websites and events.
• A data-led approach to campaign analysis, performance reporting and return on investment.
• Experience managing marketing budgets, forecasting expenditure and improving campaign efficiency.
• Strong people management skills, with the ability to motivate, develop and lead a team.
• Excellent communication and stakeholder management skills, with the confidence to work collaboratively across departments.
• Experience managing external agencies, suppliers and marketing partners.

Preferred

• B2B marketing experience would be advantageous but is not essential.