Responsibilities

• Translate commercial objectives, revenue priorities and customer insight into clear marketing plans and integrated campaigns across Urban Playground brands.
• Own the campaign calendar from concept and briefing through delivery, optimisation, reporting and post-campaign learning.
• Develop campaign concepts, messaging and creative briefs, maintaining strong brand standards and approving routine creative output.
• Lead specialist agency partners across paid media, organic social, PR, content and other disciplines, setting clear briefs, deadlines, deliverables and performance expectations.
• Challenge agency recommendations using performance data, customer insight and commercial priorities, ensuring activity remains focused on business outcomes.
• Own marketing performance reporting, combining agency, CRM, website, booking and campaign data to identify learning, actions and recommendations for the Head of Commercial.
• Use CRM and customer insight to identify segmentation, lifecycle, retention, reactivation and campaign opportunities, coordinating execution through the Marketing Executive and specialist partners.
• Monitor marketing spend against agreed budgets and plans, supported by accurate PO, invoice and spend tracking from the Marketing Executive.
• Work closely with Sales, Operations and site teams to align campaigns, launches and activations with pipeline, booking, revenue and venue priorities.
• Manage and develop the Marketing Executive, setting priorities and ensuring day-to-day marketing operations are organised, accurate and delivered on time.

Requirements

• Proven experience planning and delivering integrated marketing campaigns in a broad marketing role.
• Strong understanding of digital marketing, CRM/email, paid media, organic social, website/CMS and customer journey principles.
• Ability to interpret marketing and commercial data and turn findings into clear actions and recommendations.
• Experience managing agencies, suppliers, creative briefs, campaign budgets and delivery timelines.
• Strong written and verbal communication skills, with confidence producing clear briefs, reports and presentations.
• Confident using CRM, analytics and reporting platforms; HubSpot experience is desirable.
• Experience in leisure, hospitality, attractions, entertainment or another consumer-led multi-site environment is advantageous.
• Strong creative judgement and brand instinct, with the confidence to challenge work that does not meet the required standard.
• Commercially minded and curious, able to connect marketing activity to customer behaviour, bookings and revenue.
• Exceptional attention to detail without losing sight of the overall objective.

Preferred

• HubSpot experience is desirable
• Experience in leisure, hospitality, attractions, entertainment or another consumer-led multi-site environment is advantageous.
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