Marketing Manager at Optimum Medical | Leeds, UK

Optimum Medical

Marketing Manager

Leeds, UK (Unknown)

Salary Not AvailableSenior LevelPermanent

Posted 4 weeks ago

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Job Summary

Own the bladder health marketing engine across Growth, Healthcare/B2B, and Brand, turning strategy into multi‑channel campaigns, data‑driven experiments, and a high‑performing team to lift provider and patient outcomes.

Growth & Demand Generation: own patient acquisition across paid media, SEO, content, and partnerships with a data-driven optimization mindset.
Healthcare & B2B Marketing: align with commercial teams, build sales enablement, and run account-based and partnership campaigns.
Product & Lifecycle Marketing: shape GTM for new products and work with product/clinical teams to inform development.

Job Description

Responsibilities

Own and evolve the marketing strategy for bladder health, aligned to commercial growth
Translate strategy into campaigns, execution plans, and measurable outcomes
Lead and develop a high‑performing team of marketing and communications executives
Coordinate agencies and freelancers to ensure delivery excellence
Define KPIs and reporting frameworks to optimise performance
Growth & Demand Generation: Lead patient acquisition across paid media, SEO, partnerships, and content
Growth & Demand Generation: Plan and optimise multi‑channel campaigns to drive awareness, conversion, and retention
Growth & Demand Generation: Improve conversion funnels across the patient journey
Growth & Demand Generation: Use data‑led experimentation (A/B testing, segmentation, lifecycle strategies) to drive performance
Healthcare & B2B Marketing: Develop targeted marketing initiatives for providers, commissioners, and enterprise partners

Requirements

Strong experience in marketing within digital health, healthcare, or digital product environments
Proven ability to deliver marketing plans that drive measurable growth
Hands‑on experience across digital acquisition channels
Experience managing or mentoring junior team members
Strong analytical mindset with data‑driven decision making
Excellent stakeholder management and cross‑functional collaboration

Preferred

Experience in digital health, chronic condition management, medical devices, or regulated environments
Experience across both B2C (patient) and B2B (provider/partner) audiences
Knowledge of NHS/UK healthcare systems
Experience with CRM, marketing automation, and lifecycle marketing

Benefits

Full induction, ongoing training, and regular performance reviews
Competitive salary with bonus scheme
27 days holiday + bank holidays + option to buy/sell 5 days
2x paid volunteer/charity days each year so you can support a cause that matters to you
Health Cash Plan & 24/7 GP Anytime service
Employee Assistance Programme & Mental Health First Aiders
Life Assurance (3x salary) and pension plan
A vibrant, values‑led culture with regular social events
Casual dress
Company pension

Optimum Medical

Optimum Medical are a UK based healthcare manufacturer, specialising in Intermittent Self Catheterisation, Urology and Healthcare Lubrication. You'll find our products in more than 60 countries around the world - as well as every single NHS hospital in the UK. Our products aim to influence, support and improve the quality of healthcare around the world. We listen to our customers' needs and respond by continually developing new products and evolving our existing ranges. Our products are designed to ensure patient outcomes and patient care is the best it can possibly be. Why? Because the patient is what matters. Our in-house clinicians are constantly working to improve our products and develop new ones. We request feedback from our patients and clinicians, and learn from the information they provide. By working together in these ways, we can help develop increasingly effective and beneficial healthcare. We call this constantly creating better.

Founded in 2008

Leeds, England, GBR

120 employees (6 in marketing)

www.optimummedical.co.uk