Responsibilities

• As Marketing Manager you will lead and deliver non-divisional marketing campaigns across B2C and B2B audiences, ensuring strong multichannel execution and brand consistency. You will build awareness of Fresh’s offering, develop key stakeholder relationships, and identify new commercial opportunities including partnerships and additional revenue streams.
• You will oversee internal and external communications, coordinate events and planning processes, and contribute to the ongoing development of Fresh’s Be Programme. The role includes responsibility for marketing budgets, forecasting, and reporting on campaign performance to both clients and internal teams.
• You will also support wider strategic projects, lead on awards and industry initiatives, and ensure all marketing activity reflects and embeds the “Fresh Difference” across the business.
• You will lead and manage the Graphic Designer, providing day-to-day support, setting clear objectives and KPIs, and ensuring ongoing development and training.

Requirements

• Proven track record of managing and executing brand campaigns with a creative flair.
• Strong understanding of brand strategy and experience applying brand execution models.
• Experience in implementing brand changes and ideally being part of a rebrand process.
• Exceptional written communication skills with the ability to create compelling content for various marketing channels.
• Experience in working for a group company or managing multiple products/brands.
• Proficient in Canva (ability to create marketing collateral and promotional content).

Benefits

• Work-Life Balance: 25 days of annual leave (increasing with tenure), hybrid working arrangements, and a cycle to work scheme.
• Wellbeing: Access to ‘Your Wellbeing’ programme & OpenUp – a confidential wellbeing platform.
• Rewards: Discretionary annual bonus, health cash plan, life insurance, and more.
• Benefits: Exclusive shopping discounts, a salary sacrifice car scheme and a contributory pension scheme.