5 months ago
Website Content Manager - PLCB Marketing Analyst 2
Commonwealth of Pennsylvania
Dauphin County, PA (Hybrid)Full time
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Website Content Manager - PLCB Marketing Analyst 2
Dauphin County, PA (Hybrid)
$87K/yr - $116K/yr (Est.)Mid Level, Senior LevelFull time
Posted 5 months ago
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Job Description
Responsibilities
- own the end-to-end content strategy and execution for Fine Wine & Good Spirits’ e-commerce website
- manage, review and maintain all content that is published on the FW&GS website
- maintain a digital content calendar
- write promotional and seasonal marketing content
- build page layouts
- collaborate with other teams to create reports to track website performance
- analyze sales and engagement numbers from website content to recommend improvements
- monitor search engine optimization (SEO) performance
Requirements
- One year as a PLCB Marketing Analyst 1 (Commonwealth job title or equivalent Federal Government job title, as determined by the Office of Administration); or
- Two years of professional marketing, advertising, or merchandising experience and a bachelor’s degree ; or
- An equivalent combination of experience and training.
- You must meet the PA residency requirement . For more information on ways to meet PA residency requirements, follow the link and click on Residency.
- You must be able to perform essential job functions.
- A conditional offer of employment will require submission of criminal history reports. See hiring agency contact information.
- You must pass a background investigation.
Commonwealth of Pennsylvania
The Commonwealth of Pennsylvania employs thousands of people across the state to deliver programs and services to the people of Pennsylvania. Employees work in a wide variety of professions in full-time, part-time, temporary, or seasonal capacities in civil service and non-civil service positions. On an employee basis per citizen basis, the Commonwealth of Pennsylvania is among the most efficient state governments in the country.For more information on state government employment opportunities, go to www.employment.pa.gov. For more information on Pennsylvania government agencies and services, visit www.pa.gov.
Traffic Signals
Monthly Visitors
14.5M
Monthly Google Ads Budget
$49.9K
Traffic Source Mix
Search
45.7%
Direct
48%
Referral
5.5%
Social
0.3%
Paid
0.4%
Headcount Trend
Current headcount: ~9.2K
Marketing Team
Marketing Team Size
70 (1% of company)
Median Career Experience
15 years
Median Tenure
7.9 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Funding
Total Funding
$21.3M
Last Raise
$21.3M
Grant, 1 years ago
Funding History
- Dec 2024Grant • $21.3M