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81 marketing jobs

7 weeks ago

Marketing-Community Liaison & Business Development

Griswold Home Care for Baton Rouge, LA

Baton Rouge, LA (On-site)Full time$62K/yr – $70K/yr
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Marketing jobs in Louisiana

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Marketing jobs in Louisiana

81 jobs

Marketing-Community Liaison & Business Development

Griswold Home Care for Baton Rouge, LA

Baton Rouge, LA (On-site)

$62K/yr - $70K/yrIn-houseFull-timeMid level3+ years exp.
7 weeks ago
Previous1…2345
Griswold Home Care for Baton Rouge, LA

Marketing-Community Liaison & Business Development

Baton Rouge, LA (On-site)

$62K/yr – $70K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the office location's external relationships and lead generation activities, driving partnerships with referral sources and coordinating community engagement, while overseeing marketing execution and budget with the leadership team.

  • Build and maintain referral networks with hospitals, rehab facilities, physicians, senior living communities, elder law attorneys, and nonprofits.
  • Coordinate lead generation and client intake processes, plus quarterly marketing reviews and budget alignment.

Job Description

Responsibilities

  • Build and maintain relationships with referral sources: hospitals, rehab facilities, physicians' offices, senior living communities, elder law attorneys, and non-profit organizations
  • Generate a steady flow of client leads for the office
  • Conduct initial client visits and intakes, including scheduling, client profile creation, and handoff to the office team
  • Represent Griswold at community events, health fairs, and networking groups throughout the year
  • Identify new marketing opportunities by tracking market trends and community needs
  • Log all referral-source activity, notes, and follow-ups accurately in WellSky and related systems
  • Review marketing results quarterly and adjust strategy to keep it effective
  • Manage marketing supplies and promotional materials
  • Track mileage and expenses for monthly submission
  • Partner with the Director to work within the annual marketing budget

Requirements

  • 3+ years of marketing, sales, or business development experience — home care, healthcare, or senior services experience is strongly preferred
  • A background in human services, or a real desire to help others
  • Strong verbal and written communication skills with a pleasant, professional phone manner
  • High emotional intelligence and empathy — you can sit with a family in a hard moment
  • Organized, detail-oriented, and able to juggle multiple priorities
  • Self-motivated and able to work independently with sound judgment
  • Proficient in Microsoft Office and comfortable with scheduling and CRM software
  • Valid Louisiana driver's license, clean driving record, and valid car insurance
  • Able to drive long distances and be on your feet for extended periods

Preferred

  • BA/BS in a related field is a plus

Benefits

  • Health insurance available through the company (employee-paid)

Salaries

Posted range

$62K/yr – $70K/yr

Taken straight from the job posting.

See all Griswold Home Care for Baton Rouge, LA salaries

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