Lottery & Raffle Campaign Manager

Godmanchester, Cambridgeshire, UK (Hybrid)

£37K/yr – £45K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own the weekly lottery program end-to-end, ensuring compliance, campaign delivery, and budgeting while partnering with Acquisition to recruit players across channels.

  • Own end-to-end Lottery: setup, launch, and ongoing governance with external lottery manager.
  • Campaign delivery and optimization: manage direct marketing and cross-channel activations using data-driven insights.
  • Compliance and governance: ensure Gambling Commission and LCCP rules are followed across activities.

Job Description

Responsibilities

  • Lead the end-to-end implementation of our Weekly Lottery, from setup and compliance through to launch and beyond.
  • Manage Woodgreen’s relationship with the External Lottery Manager, ensuring the programme runs compliantly and effectively.
  • Take day-to-day ownership of the raffle programme, building on its recent transformation and growing it as part of an integrated gaming offer.
  • Project manage direct marketing campaigns across direct mail and digital, from briefing through to evaluation, using data and insight to optimise performance.
  • Partner with our Acquisition team on player recruitment across Face-to-Face, paid media and other channels.
  • Ensure full compliance with Gambling Commission regulations, the Gambling Act 2005, LCCP obligations and Fundraising Codes of Practice.
  • Support budget setting, monitoring and evaluation, interrogating results to inform future campaigns.

Requirements

  • Full-time, permanent opportunity
  • Hybrid working environment and ability to attend our offices near Godmanchester, Cambridgeshire (PE29 2NH) for an average of 1-2 times per month dependent on business need
  • Experience of managing a charity lottery or raffle programme
  • Experience of developing and delivering direct marketing campaigns
  • Strong project and budget management skills
  • Detailed working knowledge — or appetite to build one — of large society lottery compliance, including responsible gambling and marketing rules
  • Excellent analytical skills, comfortable working with data and interpreting campaign results
  • Organisational ability with multi-priority juggling and strong communication skills to brief agencies and collaborate across teams

Benefits

  • 36 days annual leave per year (inclusive of bank holidays) rising by 1 day each year to a maximum of 40 days after five years
  • Up to 8% employer pension contributions
  • Support towards healthcare costs (cashplan)
  • Employee wellbeing package to include free access to Headspace
  • Life assurance (4x salary)
  • Enhanced parental leave (subject to qualifying period)
  • Benefits hub – exclusive discounts on popular brands
  • 25% discount in our charity shops
Woodgreen Pets Charity logo

Woodgreen Pets Charity

We exist to ensure that every pet can have a healthy and happy home, and for every owner to get the practical, hands-on support they need to make this possible.

Founded in 1924
Godmanchester, England, GBR
300 employees (17 in marketing)

Traffic Signals

Monthly Visitors
314.2K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
58.9%
Direct
32%
Referral
4.4%
Social
4%
Paid
0.7%

Headcount Trend

Current headcount: ~302

Marketing Team

Marketing Team Size
17 (6% of company)
Marketing Roles Posted (Last 30 Days)
1